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Growth Marketing Coordinator

Are you ready to make a difference in the world of healthcare? Then you’ve come to the right place. 
600+ employees, 9 countries, and 1 mission - to amplify the voice of physicians and improve global healthcare.
This is where you come in. Helping unite physicians across the world to improve patient outcomes—and even save lives— is an incredible feeling. Join us!
 
About Sermo
Sermo is the world leader in turning physician experience, expertise, and observations into actionable insights for the global healthcare community. Engaging with more than 1.5 million HCPs across 150 countries, the company offers a unique physician-first online community that allows clinicians to communicate about issues that are important to them and their patients. Sermo uses a suite of proprietary, technology-enabled tools, so that they can cultivate a deep understanding of healthcare provider observations that will benefit pharmaceutical, healthcare partners and the medical community at large. To learn more, visit sermo.com.

Who we’re looking for:

Sermo is in search of a dynamic and results-oriented Growth Marketing Coordinator to join our team. The ideal candidate is a strategic thinker and hands-on executor, skilled at managing multi-channel campaigns that drive member acquisition, retention, and ROI. You excel at collaborating with cross-functional teams, analyzing campaign performance, and leveraging insights to optimize results. With strong organizational skills, you can manage budgets, timelines, and processes while maintaining attention to detail.
If you’re passionate about harnessing data-driven marketing to build meaningful connections with audiences while contributing to the advancement of healthcare and patient outcomes, we want to hear from you!
 
Responsibilities:  
  • Plan, execute, and manage acquisition-focused marketing campaigns across diverse channels, including email, digital ads, affiliates, influencer marketing, content marketing, and more.
  • Make a positive impact on Growth Marketing team KPIs such as member acquisition, retention, and campaign ROI.
  • Assist in crafting compelling campaign tactics and content to boost member activation and subsequent retention of new members.
  • Monitor campaign performance, prepare insightful reports and presentations, and provide recommendations for optimization.
  • Familiarity with drafting growth projections, including establishing achievable goals and key benchmarks for specific initiatives.
  • Partner with internal teams and external stakeholders to ensure cohesive planning and timely execution of campaign assets.
  • Assist in managing campaign budgets, tracking expenses, and ensuring efficient allocation of resources.
  • Contribute to refining workflows and processes to enhance campaign efficiency and effectiveness. 
Requirements:
  • 2 to 4 years’ experience in a growth marketing or performance marketing role.
  • Proficiency in digital marketing tools such as Google Ads, Meta Ads Manager, email automation platforms such as Marketo, and analytics tools (e.g., Google Analytics).
  • Knowledge of campaign management techniques, including multi-channel strategies (e.g., social media, email, and content marketing).
  • Strong understanding of key marketing metrics like CPA, ROI, CR with the ability to optimize results.
  • Healthcare industry experience, ideally marketing to doctors.
  • Growth mindset with a strong analytical focus on performance-driven marketing.
  • Enjoy a fast-paced, high-growth environment.
  • Assist in the successful launch of projects and provide ongoing support to scale initiatives.
  • Desire to “have a seat at the table” and have your voice make an impact.
  •  A second language is preferred but not required.

Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Growth Marketing Coordinator, Sermo

Are you ready to make a difference in the world of healthcare? Look no further than Sermo, where we are excited to welcome a Growth Marketing Coordinator to our enthusiastic team! With over 600 employees across 9 countries, we are united in our mission to amplify the voices of physicians and improve global healthcare. As a Growth Marketing Coordinator at Sermo, you'll play a pivotal role in uniting physicians to improve patient outcomes—and even save lives. You'll be at the forefront of executing and managing multi-channel marketing campaigns designed to attract and retain members. Your strategic mindset and hands-on approach will help craft compelling content that resonates with our audience. You’ll also dive into analysis, ensuring we continuously optimize campaign performance to drive significant ROI. Your organizational savvy will be essential as you manage budgets and timelines, ensuring everything runs smoothly and efficiently. If you're passionate about data-driven marketing and making meaningful connections in the healthcare community, we want to connect with you! This is your opportunity to contribute to impactful initiatives while furthering your marketing career in a fast-paced, collaborative environment. Join us at Sermo, where we turn physician insights into actionable solutions for the healthcare community.

Frequently Asked Questions (FAQs) for Growth Marketing Coordinator Role at Sermo
What does a Growth Marketing Coordinator do at Sermo?

The Growth Marketing Coordinator at Sermo is responsible for planning, executing, and managing acquisition-focused marketing campaigns. This involves collaborating with various teams to drive member acquisition, enhance retention, and measure campaign ROI through data analysis and insights.

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What qualifications do I need to apply for the Growth Marketing Coordinator position at Sermo?

To apply for the Growth Marketing Coordinator position at Sermo, you should have 2 to 4 years of experience in growth or performance marketing, proficiency in digital marketing tools, and a solid understanding of campaign management techniques, especially within the healthcare sector.

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What kind of marketing campaigns will I manage as a Growth Marketing Coordinator at Sermo?

As a Growth Marketing Coordinator at Sermo, you will manage diverse multi-channel campaigns that include email marketing, digital ads, affiliate marketing, influencer collaborations, and content marketing, all aimed at enhancing member engagement and retention.

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Is experience in the healthcare industry necessary for the Growth Marketing Coordinator role at Sermo?

Yes, while it’s essential to have a background in growth marketing, experience in the healthcare industry, particularly marketing to healthcare professionals, will be beneficial for the Growth Marketing Coordinator role at Sermo.

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What skills are important for a Growth Marketing Coordinator at Sermo?

Key skills for the Growth Marketing Coordinator role at Sermo include strong analytical abilities, proficiency in digital marketing tools, understanding of key marketing metrics, and excellent organizational skills to manage budgets and campaign timelines effectively.

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What does a typical day look like for a Growth Marketing Coordinator at Sermo?

A typical day for a Growth Marketing Coordinator at Sermo involves planning and executing marketing campaigns, collaborating with teams, monitoring campaign performance, preparing reports, and optimizing strategies for better results in member acquisition and retention.

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How does Sermo support the professional growth of its Growth Marketing Coordinators?

Sermo supports the professional growth of its Growth Marketing Coordinators by providing opportunities for innovative project initiatives, fostering a collaborative work environment, and encouraging contributions that have a meaningful impact on healthcare marketing.

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Common Interview Questions for Growth Marketing Coordinator
Can you describe your experience managing multi-channel marketing campaigns?

In answering this question, highlight specific campaigns you've worked on, detailing the strategies used, the channels involved, and measurable outcomes like increased engagement or ROI that demonstrate your effectiveness in managing multi-channel marketing.

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How do you measure the success of a marketing campaign?

Discuss the key performance indicators (KPIs) you focus on, such as CPA, conversion rates, and ROI. Emphasize your ability to analyze data and provide optimization insights based on campaign performance.

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What tools do you find most effective for managing digital marketing campaigns?

Mention tools like Google Ads, Meta Ads Manager, and email automation platforms, explaining how you utilize these tools to track performance, analyze data, and optimize campaigns for better results.

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How would you approach crafting compelling content for a healthcare audience?

Discuss your strategies for understanding your audience's pain points, conducting thorough research, and using data-driven insights to create relatable and engaging content that resonates with healthcare professionals.

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Can you give an example of a campaign you optimized for better performance?

Prepare a specific example that outlines the original campaign metrics, the steps you took to optimize it (such as A/B testing or adjusting targeting), and the improved results that followed, demonstrating your problem-solving skills.

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How do you prioritize tasks in a fast-paced environment?

Share your methods for prioritization, such as using project management tools or setting clear deadlines, while emphasizing your ability to adapt quickly to changing priorities in a dynamic workspace.

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What strategies do you use to ensure collaboration with cross-functional teams?

Explain your communication approach, such as regular check-ins and clear documentation, and how you build relationships with team members across functions, ensuring everyone stays aligned toward common goals.

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How do you stay updated with the latest marketing trends?

Discuss your commitment to continuous learning through industry blogs, webinars, and networking with other marketing professionals to keep your skills and knowledge current, enhancing your contributions as a Growth Marketing Coordinator.

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What do you think is most important when developing a marketing strategy for healthcare professionals?

Emphasize the importance of understanding healthcare professionals' needs, building trust through credible and relevant content, and utilizing data to tailor your marketing strategy for maximum engagement and impact.

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Why do you want to work as a Growth Marketing Coordinator at Sermo?

Convey your passion for healthcare and marketing, highlighting your alignment with Sermo's mission to enhance physician engagement and patient outcomes, and expressing your eagerness to contribute positively to their initiatives.

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Founded in 2005 and headquartered in New York City, SERMO Inc. is a private social media network for physicians. Within SERMO, doctors are free to talk openly with other doctors about everything important to them, from the business to the practice...

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Full-time, remote
DATE POSTED
November 28, 2024

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