Director of Marketing

Executive Summary:  Director of Marketing

Mesh Systems ("Mesh") is actively searching for a Director of Marketing to lead our diverse marketing efforts aimed at driving growth in the cutting-edge field of Internet of Things (IoT) and AI. 

In this role, you will collaborate closely with cross-functional teams, including sales, product, and engineering, with support from the Sales & Marketing Coordinator, to develop and execute holistic go-to-market plans. We're on the hunt for an enthusiastic individual, who not only recognizes the potential but thrives on the opportunity to shape and expand their role. If you're someone with a passion for building and growing, we invite you to join our team. 

This is an exceptional opportunity to apply your creative ingenuity, digital marketing expertise, and strategic thinking to help fuel our growth. The ideal candidate will possess a minimum of 5-10 years of experience in B2B technology marketing, with a proven track record of successful campaigns and initiatives. While not a technical role, an interest in technology or the Internet of Things will be beneficial. Your key responsibilities will include creating data-driven marketing plans, generating compelling content, leading digital marketing campaigns, and utilizing analytics for continual optimization. 

This role is perfect for a dynamic, results-oriented individual looking to leverage their skills and experience an innovative environment, making a tangible impact on the industry and contributing to the long-term success of Mesh Systems. 

This is a hybrid position with both work from home/in-office work based out of our headquarters in Indianapolis, IN (specifically Carmel) reporting directly to the President & Chief Commercial Officer. Travel is anticipated to be approximately 5% of your time. 

Job Responsibilities

• Integrated Marketing Strategy: Develop and execute a comprehensive marketing plan that leverages digital platforms like LinkedIn, email, and the company website
• Content Development: Collaborate with the Sales & Marketing Coordinator to produce and distribute engaging content, such as blogs, case studies, webinars, and newsletters, to drive lead generation and audience engagement
• Social Media & Email Campaigns: Oversee social media and email strategies, including content calendars, engaging posts, newsletters, and segmented campaigns, while analyzing performance metrics for optimization
• Branding & Collateral: Lead the creation of branded materials, such as PowerPoint presentations and sales collateral, ensuring consistency with company standards
• Website Management 
• Regularly update website content, including project portfolios, case studies, and press releases, ensuring accuracy and relevance for all audiences
• Analyze website analytics to inform SEO strategies and improve user experience
• Customer Engagement & Success Stories: Partner with the sales team to develop compelling customer success stories and case studies for use across multiple channel
• Event & Tradeshow Participation: Research, attend, and represent Mesh Systems at relevant tradeshows and events to stay informed about industry trends, strengthen brand visibility, and generate leads
• Vendor and Subcontractor Management: Identify, evaluate, and manage relationships with external vendors/subcontractors for specialized marketing needs, including graphic design, content creation, and lead generation services

• 5–10 years of experience in B2B technology marketing
• Bachelor’s degree in business, marketing, communications, or a related field
• Excellent written and verbal communication skills
• Proficient in Microsoft Office Suite and Microsoft Teams
• Demonstrated success in creating diverse content types such as articles, blogs, case studies, and multimedia content
• Strong ability to integrate SEO, SEM, email marketing, and analytics into marketing strategies, including recognizing when to engage external expertise
• Experience launching and managing campaigns in HubSpot and proficiency in utilizing an integrated marketing tech stack
• Proven ability to analyze campaign performance data to influence and optimize future marketing efforts
• Expertise in planning and launching digital marketing campaigns focused on email marketing, organic social media, and (potentially) paid advertising strategies
• Strong organizational skills to handle multiple projects efficiently, meeting deadlines and budgets in a fast-paced, entrepreneurial environment
• Proven ability to plan, coordinate, and execute marketing activities at tradeshows, webinars, or industry events to generate leads

Desired Skills & Attributes

• Experience with Account-Based Marketing (ABM) and demand generation

• Familiarity with Adobe Creative Cloud (or similar design tools)

• Experience managing and updating WordPress websites

• A forward-thinking mindset with a willingness to adopt emerging technologies, including AI tools for content creation and optimization

About Mesh Systems

Mesh Systems is an Internet of Things (IoT) Solutions Accelerator that helps enterprises achieve digital transformation. With nearly two decades of experience working with Fortune 500s and industry leaders, Mesh Systems has IoT engineering competency across hardware, software, wireless technologies, and cloud services. We have been regularly awarded as one of the most innovative companies in the IoT ecosystem. For two years in a row (2023 and 2024), the Indiana Chamber has recognized us as a "Best Places to Work" company. In 2023, Mesh Systems was a Mira Awards Finalist for Exceptional Employer and Scale-Up of the Year along with being honored for the third time as part of the Inc. 5000 list. As a sales-driven, partner-led organization, we continuously seek to drive value and maximize the benefits of IoT for the enterprises we serve.

Working at Mesh has its perks!

Salary, company bonus, medical, dental, vision, cyber security, and pet insurance, wellness benefit, 401k plan with match, flexible work from home, 2 weeks annually ability to work anywhere in the world, parental leave, growth and development opportunities, flex-time off, volunteer time off, company paid life insurance, Friday Lunch & Learns, and unlimited snacks, fruit, coffee, and sodas!

Equal Opportunity Employer: 

Mesh Systems is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Our goal is to employ a diverse mix of talented people who want to come, to stay and do their best work.