Ad Operations Specialist

As an Ad Operations Specialist at KAYAK, your responsibilities will include implementing and updating advertising campaigns, focusing on trafficking, and analytically tracking and optimizing campaigns to meet client objectives. You will also collaborate with client success and sales teams to build strong client relationships and communicate campaign progress effectively.

To become an Ad Operations Specialist at KAYAK, you'll need at least 2+ years of experience in managing digital advertising accounts. A solid understanding of the online media industry, strong analytical skills, and proficiency in Excel, PowerPoint, and web analytics tools are also essential. Additionally, you should have ad campaign trafficking experience and good communication skills.

Important skills for an Ad Operations Specialist at KAYAK include analytical ability to track and optimize campaigns, a high attention to detail, proficiency in digital advertising platforms, and strong communication skills for effective collaboration with clients and team members.

The work environment for an Ad Operations Specialist at KAYAK is fast-paced and dynamic. Employees enjoy a flexible working style, can work from almost anywhere, and are encouraged to express creativity. Having a good sense of humor while focusing on delivering results is highly valued.

Yes, KAYAK places a high emphasis on diversity and inclusion in its hiring process. The company welcomes candidates from all backgrounds and strives to create a workplace that reflects the diverse communities it serves, ultimately leading to better ideas and outcomes.

KAYAK offers a comprehensive benefits package for its Ad Operations Specialists, including flexible work arrangements, mental health support, annual wellness reimbursements, paid volunteer time, and opportunities for learning and development. Additionally, employees enjoy unique perks like company-wide days off and floating holidays.

To prepare for an interview for the Ad Operations Specialist position at KAYAK, familiarize yourself with digital advertising best practices, be ready to discuss your past experiences with campaign management, and think of examples showcasing your analytical skills and ability to handle multiple priorities.

When answering this question, highlight your previous roles managing digital advertising accounts, specific tools you've used, and campaigns you've led. Be sure to discuss measurable results and your strategies for exceeding client expectations.

Discuss the methodologies you've used, including A/B testing, data analysis, and the adjustment of targeting criteria. Show your understanding of key performance indicators that you track to optimize campaigns effectively.

Explain your approach to managing competing priorities, such as using project management tools or making lists of tasks. Provide examples of how you've successfully juggled multiple campaigns in the past while meeting deadlines.

List the ad servers and tools you have experience with, such as Google Ad Manager, DV360, and Meta Ads Manager. Explain how you've leveraged these tools for effective campaign management and tracking.

Demonstrate your communication skills by illustrating how you'd listen to the client's concerns, analyze the campaign data, and collaborate with them to create an action plan for improvements.

Share a specific instance where you went above and beyond for a client, detailing the challenge you faced, the actions you took, and the outcome that led to client satisfaction.

Discuss how you’ve effectively communicated with sales and client success teams in the past, perhaps through regular meetings or updates, to ensure alignment on client goals and campaign progress.

Explain your methods for staying current, whether through industry publications, conferences, webinars, or online courses, and how you apply this knowledge in your role.

Define success by discussing relevant metrics such as return on ad spend, click-through rates, and conversion rates, providing thought on how each campaign's goals align with client expectations.

Share your process for analyzing campaign data, including the tools you use, the type of data you focus on, and how you derive insights to inform future campaigns or adjustments.