Job details

Senior Manager of Retention

The Sr. Manager of Retention will lead efforts to increase customer loyalty and lifetime value through effective retention strategies. This role will develop and implement lifecycle marketing to engage customers throughout their journey using email, SMS, and loyalty strategies. You will play a key part in shaping the customer experience, reducing churn, and driving business growth.

KEY RESPONSIBILITIES:

Retention Campaign Execution: Collaborate with brand, creative, and e-commerce teams to develop and execute lifecycle marketing campaigns that align with business goals and drive engagement and retention.

Email & SMS Management: Own the strategy, calendar, and execution of email and SMS communications, including segmentation, deliverability, and optimization to maximize performance.

Customer Insights & Segmentation: Use customer data to create targeted campaigns for key lifecycle stages, including onboarding, win-back efforts, loyalty, and subscribers.

Data Analysis & Reporting: Track and report retention KPIs including churn, reorder rates, and LTV. Provide insights and recommendations for continuous improvement.

A/B Testing & Optimization: Lead testing of subject lines, messaging, creative assets, and offers to boost campaign effectiveness.

List Growth & Churn Reduction: Expand retention lists (SMS and email) and implement strategies to reduce churn, enhancing customer LTV and retention.

Loyalty Program: Manage and optimize loyalty program to strengthen customer relationships and retention.

Industry Trends: Stay up-to-date on trends, best practices, and emerging tools in digital marketing to refine lifecycle marketing strategies.

Partnerships & Collaboration: Manage relationships with external partners and agencies to support retention efforts.

4 - 6 years of experience in lifecycle marketing, CRM, or digital retention marketing.

Proven success in customer retention and engagement strategies with measurable impact on LTV.

Experience with e-commerce platforms such as Shopify and Klayvio.

Strong analytical skills in data-driven marketing, customer segmentation, and A/B testing.

Proficiency with Microsoft and CRM platforms such as Klayvio, Attentive, Iterable & Hubspot.

Excellent communication, creativity, and attention to detail.

Ability to manage multiple projects in a fast-paced, results-focused environment.

Strong collaboration skills to work effectively across teams and influence key stakeholders.

Full medical, dental, and vision benefits
Basic Life Insurance
401(k) eligibility with company matching
Flexible Vacation and time off policy
$100/month wellness stipend
Paid holidays
Competitive compensation
Tuition reimbursement
Fringe benefits including free access to Onnit Academy gym ; co-pay healthy meals; among many others

EOE race/color/religion/sex/sexual orientation/gender identity/national origin/disability/veteran status

Average salary estimate

$100000 / YEARLY (est.)

min

max

$80000K

$120000K

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What You Should Know About Senior Manager of Retention, Onnit

As the Senior Manager of Retention at our company, you'll be at the helm of our efforts to boost customer loyalty and lifetime value through innovative and effective retention strategies. This role is perfect for someone who thrives on creating engaging customer experiences, as you'll develop and implement lifecycle marketing strategies that keep our customers coming back for more. Whether it's through email, SMS, or our loyalty program, your work will play a pivotal role in shaping how our customers interact with our brand. You'll collaborate closely with our brand, creative, and e-commerce teams to execute lifecycle marketing campaigns that truly resonate with our customers. You’ll be diving into data analytics to track retention KPIs and utilizing customer insights to craft targeted campaigns that engage customers at crucial lifecycle stages such as onboarding and re-engagement. Moreover, your expertise will guide our A/B testing efforts so we can continually refine and boost the effectiveness of our communications. We are looking for someone with 4-6 years of experience in lifecycle or digital retention marketing, who is passionate about customer engagement strategies and has proven success in driving measurable impacts on lifetime value. If you have a knack for working in fast-paced environments and enjoy collaborating across various teams, we would love to hear from you!

Frequently Asked Questions (FAQs) for Senior Manager of Retention Role at Onnit

What does a Senior Manager of Retention do at your company?

The Senior Manager of Retention at our company focuses on enhancing customer loyalty and lifetime value through strategic retention efforts. This involves executing lifecycle marketing campaigns, managing email and SMS communications, analyzing customer insights, and optimizing our loyalty program.