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Product Marketing Manager

Stream is looking for a US-based Product Marketing Manager to help drive our product-led marketing strategy. This is a hybrid role operating out of our Boulder office. You will focus on being the glue between the technical and non-technical side of the business, helping to facilitate feature releases, enablement, landing pages, co-marketing initiatives, and ongoing feature education internally and externally. As a key member of our team, you will collaborate with product, engineering, design, sales, and marketing to help drive adoption and growth.

What You Will Do

Responsibilities:

  • Drive the full cycle of product marketing, from informing product strategy to building GTM strategies, creating major launch moments to driving long-term adoption for our platform

  • Develop product positioning and messaging informed by user research, competitive research, and a real understanding of how our most products actually work

  • Collaborate with our GTM enablement teams to help facilitate internal GTM training and sales enablement across our products 

  • Create and optimize compelling marketing content for social media, landing pages, case studies, and other materials.

  • Work with our sponsorship team to help identify co-marketing opportunities with customers and partners to expand our reach and impact.

  • Collaborate with adjacent teams to ensure the content across our blogs, tutorials, and website follows a consistent product-first tone and voice true to our developer roots.

Who You Are

  • Ability to write code and understand technical concepts.

  • 5+ years of experience in product marketing, preferably in a SaaS or developer-focused company.

  • Proven track record in technical product marketing, with the ability to understand and communicate complex technical concepts.

  • Customer-facing experience and the ability to build strong relationships with customers and partners.

  • Strong project management skills and the ability to work independently and as part of a global remote team.

Bonus Points:

  • Prior experience working in Developer Relations or as an engineer.

  • Familiarity with developer landscape, including developer tools, APIs, platforms, etc.

  • Experience with data-driven marketing and using analytics to optimize marketing campaigns.

Who We Are

Stream has a casual, social, and spirited culture. We are talented, highly technical, and collaborative which makes Stream a great place to learn and improve your skills. Our team is forward-thinking and diverse and we all have different backgrounds which lends to our creativity and innovation. With offices in Boulder and Amsterdam, our employees represent 15 countries, 11 languages, and counting.

Our team is passionate about tackling difficult tech problems at scale by creating reusable components that allow product owners to ship apps faster, more securely, and with a better user experience. Our culture is oriented towards ownership and quality; Our goal is to produce deliverable software.

Why join Stream?

  • History of success. From Amsterdam to Boulder and Techstars in-between, Stream has raised over $58.25M to build the best Chat Messaging & Activity Feed infrastructure available, with best-in-class support.

  • Freedom and endless growth opportunities. As a rapidly growing startup (since 2020 we have gone from 30 to 150 employees), Stream gives you unique personal and professional growth opportunities. The opportunity of true ownership and accountability has a massive impact on your career. These are the things you can rarely experience in huge corporations.

  • Be on the front line of progress and innovation. While working with cutting-edge technology, we are passionate about tackling difficult tech problems at scale and creating reusable components for them, empowering engineering teams to ship apps faster, more securely, and with a better user experience.

  • They believe in us: Stream is backed by leading VC companies (Felicis Ventures, GGV Capital, 01.Advisors, Techstars, Arthur Ventures), including backers like Dick Costolo (01 Advisors, ex-CEO of Twitter), Olivier Pomel (CEO of Datadog), Tom Preston-Werner (Co-Founder of GitHub), Nicolas Dessaigne (Co-Founder of Algolia), Johnny Boufarhat (Founder and CEO of Hopin).

  • Complete location and working hours flexibility. If you prefer working from the office, working 100% remotely, combining both, or relocating to our AMS office, you have total freedom to choose what works best for you and makes you happy. We’re here to support you in being productive and feeling part of the team, no matter where you are.

What we have to offer you

  • 19+ days of paid time off plus 10 paid holidays ✈️

  • Free health insurance for the employee and a discounted rate for dependents

  • 401k contribution plan

  • Fitness stipend

  • Company equity

  • Dog friendly office! 🐶

  • A Macbook Pro

  • A Learning and Development budget

  • Team lunches and plenty of snacks (US only) 🌯

  • RTD pass + free parking pass on Pearl Street

  • An office on Pearl Street in downtown Boulder

  • 12 weeks paid parental leave for primary parents

  • The opportunity to attend or present to global conferences and meetups

  • The possibility to visit our office in Amsterdam 🇳🇱

Salary (for Colorado only): Our salary ranges are based on national averages. We have wide ranges so we can be flexible and determine compensation based on a number of factors including the candidate's skills, level of experience, and location (which can be in the US or a remote location that aligns with a US time zone). For Colorado-based candidates, the salary range for this position is $115,000-130,000. Compensation at all other locations will be based on the factors as stated above.

Stream provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Our culture

  • Stream has a casual social culture, our team is diverse and we all have different backgrounds. Now, Stream is a team of over 140+ peers from over 35 countries across the globe.

  • We value transparency, aim for excellence, and support each other on our way to new victories.

  • Our team consists of the strongest talents all over the world, which makes Stream a great place to learn and improve your skills.

  • When it comes to software engineering our culture is oriented towards ownership and quality: our goal is to deliver stable software.

  • If you are interested in becoming a part of what we do, apply now!

Stream provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

No recruiters/agencies please

Equal opportunity employer statement: Stream provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Note for external recruiters: We currently have this role covered and do not accept unsolicited agency resumes. We are not responsible for any fees related to unsolicited resumes.

Average salary estimate

$122500 / YEARLY (est.)
min
max
$115000K
$130000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Product Marketing Manager, Stream

As a Product Marketing Manager at Stream, you’ll play a crucial role in shaping our product-led marketing strategy while operating from our Boulder office. This hybrid position offers you the unique opportunity to bridge the gap between the technical and non-technical realms of our business. You'll lead the charge in facilitating feature releases, creating engaging marketing content, and ensuring ongoing product education for both internal teams and our customers. Collaborating closely with product, engineering, design, sales, and marketing teams, you’ll help drive adoption and growth across our platform. In this fast-paced and dynamic environment, you’ll harness your expertise to conduct user and competitive research, molding product positioning and messaging. Your proficiency in writing code and understanding technical concepts will undoubtedly help you communicate effectively the benefits of our products. If you're a creative thinker with a passion for technology and a knack for building relationships, this is the perfect opportunity for you. You’ll not only work on exciting marketing initiatives but also contribute to an inclusive, spirited company culture filled with talented individuals who share your drive for excellence. With flexibility in working hours and location, coupled with growth opportunities at a rapidly expanding startup, Stream is the place where innovation meets collaboration. Join us, and be a part of our journey to deliver exceptional software solutions that empower developers everywhere.

Frequently Asked Questions (FAQs) for Product Marketing Manager Role at Stream
What skills are needed for a Product Marketing Manager at Stream?

To excel as a Product Marketing Manager at Stream, you need to have at least 5 years of experience in product marketing, preferably within a SaaS or developer-centric environment. You should possess strong project management skills, the ability to write code, and a solid understanding of complex technical concepts. Building customer relationships and being adept in data-driven marketing are also critical.

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What makes Stream a great place to work for a Product Marketing Manager?

Stream offers a casual and inclusive work culture that encourages transparency and collaboration among a diverse team. With flexible working hours and remote options, combined with a focus on personal and professional growth, it stands out as a great place for professionals to thrive and innovate without the restrictions often found in larger corporations.

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How does the Product Marketing Manager contribute to Stream's growth?

The Product Marketing Manager plays a key role in driving Stream's growth by developing effective GTM strategies and impactful marketing initiatives. This includes creating marketing content that resonates with the audience, facilitating training for internal teams, and engaging in co-marketing opportunities. Each of these efforts helps ensure steady adoption and long-term success of Stream's innovative solutions.

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What opportunities for career development does Stream offer a Product Marketing Manager?

Stream provides unique career growth opportunities as part of a rapidly expanding startup. With a strong emphasis on ownership and accountability, you’ll have the chance to take on significant responsibilities that can greatly impact your career trajectory. The supportive culture encourages learning new skills and pursuing innovative projects.

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What is the company culture like at Stream?

Stream’s culture is defined by casual communication, diversity, and a shared commitment to excellence. With team members hailing from 15 different countries, the blend of backgrounds fosters creativity and innovation. The focus on technical ownership ensures that everyone is engaged and driven to deliver high-quality software solutions.

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What benefits can a Product Marketing Manager expect at Stream?

Stream offers a competitive benefits package, including over 19 days of paid time off, free health insurance for employees, a 401k plan, fitness stipends, and company equity. Additionally, there’s a vibrant office environment complete with snacks, team lunches, and even a dog-friendly policy!

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What are the tips for applying for the Product Marketing Manager position at Stream?

When applying for the Product Marketing Manager position at Stream, highlight your experience in product marketing, particularly within a tech or developer context. Emphasize your technical skills and ability to communicate complex concepts effectively. Tailor your resume and cover letter to reflect your passion for technology and your collaborative approach.

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Common Interview Questions for Product Marketing Manager
What strategies do you use for effective product positioning?

Effective product positioning starts with comprehensive user and competitive research. Share examples of how you have crafted messaging that resonates with specific audiences, combined with how you have successfully communicated the value of complex products.

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Can you describe a successful product launch you managed?

In answering this question, focus on a specific product launch where you played a pivotal role. Describe the strategies employed, the cross-functional collaboration involved, and the outcome, emphasizing the impact on adoption rates and user engagement.

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How do you handle communication between technical and non-technical teams?

Communication is key in product marketing. Explain your approach to ensuring that both technical and non-technical teams understand each other’s needs and priorities, and give examples of successful projects where you facilitated this type of collaboration effectively.

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Give an example of how you overcame a challenge in product marketing.

In interviews, it’s valuable to share a specific challenge that you faced and the steps you took to resolve it. Highlight how your analytical skills, ability to think critically, and innovative approach helped to navigate the situation successfully.

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What metrics do you use to evaluate the success of marketing campaigns?

Discuss key performance indicators (KPIs) you track, such as customer adoption rates, user engagement levels, and feedback mechanisms. Focus on how you’ve leveraged this data to optimize future marketing efforts.

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How do you approach cross-functional collaboration in the workplace?

Engage your interviewer with examples of projects that required effective cross-functional teamwork. Discuss the importance of regular check-ins, alignment meetings, and tools you use for managing communication and contributions from multiple teams.

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Describe how you approach problem-solving in product marketing.

Offer insight into your structured problem-solving methodology. Perhaps discuss a specific situation where you analyzed a complex problem, identified root causes, and implemented a solution that led to measurable improvements in product marketing outcomes.

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What industry trends do you believe will impact product marketing strategies in the coming years?

Finance your insights by discussing potential trends such as the rise of AI in marketing, increased reliance on data analytics, and the shift towards more personalized user experiences. Relating these trends back to how they impact product marketing within tech companies enhances your response.

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Where do you see your career in product marketing heading in the next few years?

Speak about your ambition to grow within product marketing, reflecting on potential leadership roles and your interest in mentoring younger professionals in the field. Discuss personal goals in conjunction with the opportunities present at Stream.

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What motivates you as a Product Marketing Manager?

Describe what drives your passion for product marketing. This could include the satisfaction of seeing features you’ve marketed adopted by users, the thrill of creative problem-solving in campaigns, or the joy of collaborating with diverse teams to achieve a common goal.

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Full-time, hybrid
DATE POSTED
November 23, 2024

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