Real Estate Social Media and Content Strategist

IS THIS YOU?

You're a social media expert, effortlessly turning followers into an engaged community—it's what you do best.

Every day, you're honing your craft. Developing strategic content plans, analyzing engagement metrics, and diving deep into the latest social media trends isn't just part of the job; it's your passion.

Friends chuckle when they see your perfectly crafted captions. It's second nature because you live and breathe the art of digital communication.

Platform algorithms? You not only understand them—you leverage them to maximize reach and engagement. New platform features? You're the first to experiment and integrate them into your strategy.

Your content doesn't just get likes; it inspires action, fosters connections, and drives real results.

Winning is fun. So is pushing your creativity to new heights every day.

If you're not crafting a post, you're brainstorming the next big idea. And yes, you actually enjoy being plugged into social media throughout the day.

You've probably faced these challenges along the way:

• Working with brands that resist innovation and stick to outdated strategies;
• Feeling like your creative ideas aren't fully utilized or appreciated;
• Limited resources or tools that hinder your ability to execute stellar campaigns;
• Lack of growth opportunities, leaving you eager to make a bigger impact;
• Being in a company culture that doesn't align with your values or work style.

If you're nodding along, thinking, “This sounds exactly like me!” – we want to hear from you.

HOW YOU WIN

Here’s where we need you to excel in the first 30 days:

• Generate at least 20 agent sign-ups in your first 30 days by developing and executing a strategic social media plan focused on recruiting real estate agents.
• Craft compelling content that resonates with real estate professionals, addressing their needs and showcasing the benefits of joining our team.

Qualifications:

• 12 months experience working remote.
• 3+ years of professional experience in social media content creation
• Experience in real estate niche is a plus, but not a requirement

WHAT WE OFFER YOU

1. Freedom to Innovate: We're all about fresh ideas and bold moves. You'll have the autonomy to shape our social media presence and try out the latest trends and strategies without unnecessary constraints.
2. Cutting-Edge Tools: Access to the latest social media management platforms, analytics tools, and content creation software. If it helps you excel, we'll make sure you have it.
3. Fully Remote Forever: We're a fully remote company. Say goodbye to commuting and hello to working from the comfort of your own space.
4. Competitive Compensation: We offer a salary and bonus package that reflects your expertise and the value you bring to our team.
5. Make a Real Impact: Your work will directly influence our brand's story and how we connect with our audience.

About The Houston Properties Team

At the Houston Properties Team, we believe that your career is an investment both in the life you want to live and generating long-term wealth. 

Our purpose is to empower our clients and teammates to make wise decisions. We are dedicated to delivering unmatched service and care, fostering meaningful connections, and driving innovation. 

Our culture is grounded in five core values that guide everything we do. We are accountable, keeping our promises and acting with integrity. We show care by treating homes and careers as valuable investments, and we remain coachable, always welcoming feedback and striving for continuous improvement. Transparency is key to how we operate, prioritizing honesty and openness in all our interactions. Lastly, we believe in the power of knowledge, investing in education to be trusted advisors for our clients.

We are the #1 boutique real estate team in Houston with $2+ billion in sales, 500+ awards, and 900+ 5-star Google reviews.

NEXT STEPS

1. Platform Expertise:
• Which social media platform do you have the most expertise in—Facebook (FB), Instagram (IG), or YouTube (YT)?
2. Strategic Insight:
• For the platform you've selected, what's the first change you would implement to increase engagement on our account? Please explain your reasoning and how you would execute this change.
3. Performance Analysis:
• Here are links to two of our recent recruiting posts:
• Post A: https://tinyurl.com/2vvba6n6
• Post B: https://tinyurl.com/yv73ht2s
• One of these posts generated over 5 sign-ups, and the other generated none. Identify which post performed better and analyze why. What factors contributed to its success or failure?