Media Buyer 3 - Paid Search (Remote)

To be considered for the Media Buyer 3 - Paid Search position at Marketplace, you should have at least 4 to 5 years of proven experience in PPC campaign management, particularly with Google and Microsoft Ads. A genuine enthusiasm for search marketing and a demonstrated ability to exceed performance expectations will also be essential. Familiarity with affiliate marketing and experience in performance marketing via Display or YouTube can give you an additional edge.

The Media Buyer 3 - Paid Search at Marketplace is responsible for executing high-standard PPC strategies to achieve specific performance goals. This includes managing the growth of several PPC accounts, leveraging automated bidding for optimal results, and thoroughly analyzing data to explain campaign performance. You'll also collaborate with multiple stakeholders within the company to drive these results.

Yes! The Media Buyer 3 - Paid Search position at Marketplace offers the flexibility of working remotely. This aligns with our commitment to providing an adaptable work environment that supports a balanced work-life experience.

Marketplace encourages professional growth for the Media Buyer 3 - Paid Search through a supportive culture that fosters skill development, team collaboration, and leadership opportunities. As a Media Buyer, you’ll have the chance to sharpen your PPC strategies while working closely with experienced team members, enhancing both your marketing and management skills.

The culture at Marketplace is both dynamic and collaborative. We are dedicated to supporting each other's growth while working towards our shared mission. You'll find a team of industry experts eager to innovate and help you meet your performance goals, making this environment ideal for those who thrive in teamwork.

As a Media Buyer 3 - Paid Search at Marketplace, you'll enjoy a competitive compensation package along with benefits like unlimited PTO, winter break closure, wellness reimbursements, and a home office setup. Our unique approach to work-life balance allows you to enjoy every third Friday off, promoting sustainability and well-being in a professional setting.

Marketplace is committed to providing equal employment opportunities, ensuring a discrimination-free work environment for all employees. We celebrate diversity in our workplace and strive to foster an inclusive culture that promotes various perspectives and experiences across every level of our organization.

When answering this question, focus on specific campaigns you've managed and the results achieved. Highlight your proficiency in using Google Ads tools like the Keyword Planner and explain how you apply data analysis to optimize campaigns effectively.

Discuss several strategies you’ve employed, such as using automated bidding, A/B testing ad copy, or audience targeting techniques. Be prepared to explain the outcomes and adjustments you made based on performance metrics.

Describe your experience in working with cross-functional teams, emphasizing communication and integration of strategies. Illustrate with an example of a successful collaboration that led to improved campaign performance.

Mention tools such as Google Analytics, SEMrush, or any software you find useful. Explain how these tools assist you in tracking performance metrics and making data-driven decisions.

Share how you keep abreast of industry changes, whether through reading blogs, attending webinars, or following thought leaders in PPC. Discuss how you implement new trends in your strategies.

Detail the specific challenges the campaign faced and discuss your strategic response. Highlight what you learned from the experience and the results post-adjustments.

Focus on key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, cost-per-acquisition (CPA), and return on ad spend (ROAS). Explain why these metrics are significant for evaluating overall campaign effectiveness.

Discuss your delegation strategy and how you align team members’ strengths with tasks. Mention the importance of communication and follow-ups to ensure deadlines are met without compromising quality.

If you have experience with areas like affiliate marketing or display advertising, share specific examples of how this has influenced your PPC strategies. This showcases your well-rounded marketing experience.

Express your admiration for Marketplace’s mission and values. Explain how your skills align with the company’s goals and how you see yourself contributing to their performance marketing efforts.