Digital Marketing Manager - Paid Media Campaigns

At Sand Cherry Associates, the Digital Marketing Manager – Paid Media Campaigns oversees the development, execution, and analysis of paid media strategies. This role involves managing various campaign types across platforms such as Google Ads and Facebook Ads, focusing on optimizing performance metrics while driving traffic and conversions for our clients.

Candidates for the Digital Marketing Manager position at Sand Cherry Associates should have 3-5 years of experience in paid digital campaigns, with a preference for the insurance or pet industry. Additionally, a Bachelor's degree in Marketing, Business, or a related field is preferred, along with certifications such as Google Ads or Meta Blueprint Certification.

Key skills for this role include proficiency in digital advertising tools like Google Ads and Facebook Ads Manager, strong analytical capabilities, budget management expertise, and creativity in developing engaging ad content. Familiarity with audience segmentation and remarketing strategies is also highly beneficial.

Sand Cherry Associates is committed to professional growth and provides opportunities for continuous learning and career advancement. The company encourages consultants to take ownership of their projects while offering a supportive environment that recognizes contributions and fosters development.

At Sand Cherry Associates, you can expect a friendly and communicative work culture that values self-responsibility. The team is passionate about making an impact and collaborates closely to achieve great results for clients, making it an exciting environment to grow and learn.

For those hired to work in Colorado, Sand Cherry Associates offers a compensation range of $70-$80 per hour for the Digital Marketing Manager – Paid Media Campaigns role. Compensation is determined based on skill set, experience, and the specific requirements of the position.

A Digital Marketing Manager at Sand Cherry Associates should be proficient with various digital marketing tools, including Google Ads, Facebook Ads Manager, and analytics software such as Google Analytics and Tableau. Experience with A/B testing tools and bid management platforms is also valuable for the role.

When developing a paid media campaign, I focus on understanding the client's objectives, defining target audiences, and selecting appropriate channels. I then create a media strategy, decide on budget allocation, and define key performance indicators (KPIs) to measure success throughout the campaign.

I measure the success of a paid media campaign through various KPIs, such as click-through rates (CTR), return on ad spend (ROAS), and cost per acquisition (CPA). I'll analyze performance data regularly and adjust strategies to improve outcomes, ensuring campaigns are driving the desired results.

For digital campaign analysis, I frequently use tools like Google Analytics to track website performance and user engagement. Additionally, I employ Google Ads and Facebook Ads insights to monitor ad performance and conversion rates, ensuring that our strategies are data-driven.

In a previous campaign, I faced a significant drop in conversion rates. To address this, I performed an analysis of the targeting parameters and discovered that the audience was too broad. I refined the audience segmentation and implemented A/B testing on ad creatives, which successfully increased conversions.

I manage campaign budgets by closely monitoring performance metrics like ROI and adjusting allocations based on what's delivering the best results. Regularly analyzing spending patterns helps me identify areas of improvement and optimize budget distribution for maximal impact.

I use a combination of demographics, behaviors, and remarketing strategies for audience segmentation. This includes analyzing past campaign performance data to create lookalike audiences and leveraging tools like Google Ads' audience insights to effectively target high-value prospects.

A/B testing involves running two variations of an ad or landing page to determine which performs better. This is crucial in optimizing campaigns as it allows us to understand audience preferences and make data-driven decisions to enhance engagement and conversion rates.

Staying updated with trends such as increased personalization, the rise of short-form video content, and automation in advertising are crucial. These developments can significantly impact engagement rates and campaign strategies, and being adaptable to them is key for success.

I believe in open communication and collaboration with creative teams. By sharing campaign goals and performance metrics, we can work together to brainstorm and produce ad creatives that resonate with our target audience, ensuring alignment with brand messaging and consumer engagement.

I am motivated by the opportunity to create impactful campaigns that drive results for clients. The challenges within digital marketing, such as evolving consumer behavior and technology, also inspire me to continuously learn and adapt, enabling me to deliver the best outcomes.