Associate Director of Search Engine Marketing

Who We Are

ButcherBox is a certified B Corp headquartered in Boston, and honored to be celebrating our second year in a row on Inc.'s list of Best Workplaces. At ButcherBox, we believe in better. That’s why we deliver 100% grass-fed, grass-finished beef, free-range organic chicken, pork raised crate-free, and wild-caught seafood directly to our members’ doors. All of our products are humanely raised or wild-caught and never given antibiotics or added hormones ever.

We’re working to build a world that’s better for all, and we’re inviting everyone to come along. For us, better means treating our planet with respect. It means improving the lives of animals and the livelihoods of farmers. It means never cutting corners when it comes to doing business. Ultimately, it means better meals, enjoyed together. Our team is made up of people who collaborate and support one another. We’re always looking for outstanding people to join our mission! 

About the Role

The Director of Search Engine Marketing will be responsible for leading our search engine marketing (SEM) efforts, focusing on paid search (PPC) strategies. This role requires a strategic thinker with a deep understanding of search engine algorithms, keyword research, and performance marketing. The ideal candidate will have a proven track record of driving traffic, increasing conversions, and maximizing ROI through effective search engine marketing campaigns, including landing page optimization and conversion rate optimization. 

Key Responsibilities: 

•Develop and execute comprehensive SEM strategies to drive traffic, increase conversions, and maximize ROI. 

•Leverage data and market insights to identify high-opportunity opportunities and craft strategies to drive increased growth in SEM campaigns. Continuously refine tactics to drive customer acquisition and optimize the ROI of SEM campaigns. 

•Manage and optimize PPC campaigns across various platforms, including Google Ads and Bing Ads. 

•Opportunity to build and lead a high-performing SEM team, fostering a culture of collaboration, innovation, and continuous improvement 

•Collaborate with the content and creative teams to build, test, and iterate on landing page experience to optimize PPC performance

•Monitor and analyze website performance using tools like Google Analytics and SEMrush. 

•Stay up-to-date with the latest trends and best practices in search engine marketing. 

•Work closely with the marketing and product teams to align SEM strategies with overall business objectives. 

•Prepare and present regular performance reports to senior leadership, highlighting key metrics, trends, and areas for improvement 

Qualifications: 

•10+ years of experience in search engine marketing, with a focus on PPC. 

•Proven track record of driving traffic and increasing conversions through effective SEM strategies. 

•Strong analytical skills and experience with web analytics tools. 

•Excellent communication and leadership skills. 

•Ability to work in a fast-paced, dynamic environment. 

•Experience with ecommerce platforms and understanding of the online retail industry is a plus. 

What We Offer

Our Values

We are a mission-driven company and strive to embody our values in every step of the process. ButcherBox is driven by relentless improvement, accountability, humility, and customer obsession. We want our workplace to be one of growth and learning where everyone can be safe/comfortable to show up as their authentic self to work. Anyone who loves our products and goals is welcome here! We are proud to be an equal opportunity employer aspiring to incite positive change in the pastures, the fulfillment centers, the office, and the world.

Benefits

•Health: medical, dental, vision, and life insurance, an employer-funded HSA, and short & long-term disability benefits

•Financial: 401(k) with generous employer match

•Annual bonus based on company performance

•Time off: unlimited paid time off policy, 20 weeks parental leave, an executive team that encourages a good work/life balance

•Personal growth: Annual Learning & Development stipend, and access to a range of personal and professional coaching solutions through BetterUp

•Food: a free Custom Classic ButcherBox each month and weekly lunch reimbursement

•Others: reimbursement for wellness activities, an exceptional EAP, fertility benefits, life insurance and more

ButcherBox is an equal opportunity employer committed to fostering a diverse, inclusive environment at all steps in the hiring process. Every qualified applicant will receive consideration without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. We are happy provide reasonable accommodations during our hiring process. Please click here if you need to request an accommodation for your interview.