Senior Manager, eCommerce, Well People

About the Company

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skincare.

In our Fiscal year 24, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 23 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last four fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us

Position Summary:

We are looking for a strategic eCommerce superstar to join our Digital team and lead the

growth of Well People ecommerce. Proximity to Los Angeles, CA, or New York, NY, is preferred.

Responsibilities:

Direct-to-Consumer (D2C) Revenue Growth and Brand Education/Content Optimization

-Responsible for Global revenue growth for wellpeople.com

-Lead optimization of online educational content to improve brand/category understanding and

increase purchase intent across our assortment, including customized journeys.

-Identify, build, and execute against differentiated D2C experiences and campaigns; ideate

around opportunities for exclusive product windows and bundles.

-Translate brand and campaign “stories” into the digital space, collaborating with the brand

team.

-Develop a comprehensive content strategy in partnership with SEO, CRM, and UX leads

designed to increase time on site and improve conversions per user and per session while also fueling critical intangibles: delight, excitement, and brand affinity.

-Identify opportunities for improving new user acquisition and revenue growth.

-Close partnership with TikTok Shop owner to drive incremental purchases.

-Management of two direct reports.

Sales and Operations Planning

- Responsible for revenue forecasting and P&L for Well People ecommerce and responsible for

managing month-over-month and quarterly – reporting.

- Build a strong collaborative partnership with the Operations team to optimize forecasting and

managing inventory levels.

- Manage business reporting and weekly performance reports.

Conversion Rate Optimization, Testing and Audience Management

-Partner with the Integrated Marketing and Paid Media team to identify new audiences to

target and optimize top-of-funnel and down-funnel channels, driving conversions across all

sites.

-Partner with CRM lead to identify incremental opportunities for sign-in and engagement incentives and opportunities for personalized journeys.

-Close collaboration with UX and CRM to identify opportunities for onsite A/B testing across different audience segments.

-Partner with the Customer Service team to address consumer concerns and improve user

experiences.

• 6+ years of eCommerce experience. Management experience is critical.
• Bachelor’s degree required
• Demonstrated experience and knowledge in driving the reach and growth of a consumer-packaged good brand in the digital space and successfully managing a P&L.
• Experience forecasting and managing a complex assortment strategy for a brand with thousands of SKUs in the market.
• Digital content optimization experience and oversight of the growth of a highly engaged online community.
• Familiarity with consumer identity, privacy, and security needs.
• High level of comfort presenting and communicating with senior executives inside the organization and with external senior partners.
• High energy and capable of easily multi-tasking and context-switching in a fast-paced and ever-evolving organization.
• Ability to operate effectively in a team-oriented and highly collaborative environment.
• Experienced with Commerce tools such as Salesforce Commerce Cloud.
• Experienced with analytics and BI tools such as Excel, Power BI, Tabs Analytics, and Google Analytics (GA4).
• D2C Start-up experience strongly preferred.

This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.

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