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Marketing Manager - In Person & Online Events

About Conexiom:
Conexiom is the only SaaS platform that applies advanced AI to transform emailed Sales Orders and Invoices from customers and suppliers into fully automated electronic transactions with 100% accuracy across quote-to-cash and procure-to-pay processes. Leading manufacturers and distributors, including 16 of the top 20 industrial distributors, rely on Conexiom to win and retain more customers through a best-in-class order fulfillment experience, provide transparency for regulatory compliance, and become the employer of choice in a tight labor market.
Job Overview:
As a Marketing Manager – In Person & Online Events at Conexiom, you will play a key role in driving our demand generation strategy by leading and executing a world-class event marketing program. From dynamic in-person events to engaging virtual webinars, you’ll help create meaningful connections with prospects and customers to drive pipeline growth. Reporting to the Director of Demand Generation, this role offers a unique opportunity to be a critical integration point between marketing, sales, and customer success, showcasing Conexiom's innovation and leadership in the B2B SaaS space.
Key Responsibilities:
In-Person Events:
  • Develop and execute marketing plans for in-person events, ensuring alignment with company objectives and demand generation goals.
  • Research and identify target audiences to design engaging event concepts that drive pipeline growth.
  • Oversee all aspects of in-person event logistics, including budgeting, vendor selection, venue management, and on-site execution, with travel required up to 8 times per year.
Webinars:
  • Plan and manage virtual webinar programs that support demand generation goals and pipeline growth.
  • Collaborate with subject matter experts to develop webinar content and presentations.
  • Manage webinar platforms, including setup, registration, execution, and post-webinar follow-up.
  • Drive attendance through multi-channel promotional campaigns
Cross-Functional Collaboration:
  • Partner with content and design teams to create marketing materials throughout the event lifecycle, including event landing pages, invitations, promotional assets, on-site collateral, presentations, and follow-up content.
  • Work closely with sales, customer success, event vendors, sponsors, and partners to ensure seamless execution and maximize pipeline growth for both in-person and virtual events.
Performance Measurement:
  • Track and analyze event and webinar performance metrics, such as attendance, engagement, demo requests and ROI, providing actionable insights for improvement.
  • Develop post-in person event and webinar reports with recommendations to optimize future initiatives based on data.
Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 3-5 years of experience in event marketing within B2B SaaS.
  • Experience within Manufacturing, Distribution, Order-to-Cash processes, or B2B Ecommerce is a plus
  • Proven expertise in planning and executing in-person and virtual events with measurable results.
  • Proficiency with marketing automation tools (e.g., HubSpot) and CRM platforms (e.g., Salesforce).
  • Exceptional project management skills and organizational skills
  • Strong analytical mindset and ability to interpret data to inform decisions.
  • Excellent written and verbal communication skills, with a focus on creating engaging and persuasive content.
  • Thrive in a high growth environment with strong problem-solving skills and cross-functional collaboration.
Reasons to work for Conexiom:
Our MISSION is to transform broken processes into business value  
We are DATA-driven and RESULTS-focused   
We show our COMMITMENT to the people that make-up Conexiom by:  
  • Training and development opportunities  
  • Competitive compensation   
  • Work/Life balance – Open PTO Policy in North America & Flex days in the UK  
  • Comprehensive health, dental, & vision insurance  
We build products & internal processes that increase efficiencies and drive INNOVATION for our customers   
Our VALUES  
  • We care for each other   
  • We hold ourselves accountable  
  • We make our customers heroes  
  • We over-communicate  
  • We are inclusive & want to make change for the better   
If you are a results-oriented marketer with a passion for In Person and Online Live Events and you're ready to make a significant impact in a dynamic organization, we encourage you to apply for the Marketing Manager - In Person & Online Events role at Conexiom.
Conexiom embraces diversity and equal opportunity.  We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.  We are working to ensure that the profile of our staff reflects the profile of the communities we work in and serve. For that reason, we seek resumes and expressions of interest from a broad and diverse talent pool. Strength comes from the inclusion of diverse perspectives and experiences. 
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What You Should Know About Marketing Manager - In Person & Online Events, Conexiom

Join Conexiom as a Marketing Manager - In Person & Online Events, where your innovative spirit can shine! At Conexiom, we are revolutionizing the order processing landscape and’re excited to bring someone on board who shares our passion for creating impactful connections through events. In this dynamic role, you will have the opportunity to spearhead our demand generation strategy by managing both in-person events and engaging webinars. Your creativity and leadership skills will be vital as you research target audiences and develop strategies that align with our marketing objectives. From planning intimate corporate gatherings to executing large-scale conferences, your meticulous attention to detail will ensure every event runs smoothly. You’ll collaborate with multiple teams, including content creators and designers, to produce compelling marketing materials that enhance the attendee experience. Data-driven and results-oriented, you will track metrics to measure the success of each initiative, providing insights that will elevate our future efforts. With travel required up to eight times a year, you’ll find no two days are the same in this fast-paced environment. At Conexiom, not only will you contribute to a mission focused on transforming processes into value for our clients, but you’ll also benefit from our commitment to your growth and wellbeing. If you’re ready to drive an exceptional event marketing program and make your mark in the B2B SaaS space, we would love to have you on our team!

Frequently Asked Questions (FAQs) for Marketing Manager - In Person & Online Events Role at Conexiom
What qualifications do I need to apply for the Marketing Manager position at Conexiom?

To apply for the Marketing Manager - In Person & Online Events role at Conexiom, candidates should possess a Bachelor's degree in Marketing or Communications, coupled with 3-5 years of experience in event marketing specifically within the B2B SaaS landscape. Experience in manufacturing or distribution is a plus.

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What skills are important for a Marketing Manager at Conexiom?

Essential skills for the Marketing Manager - In Person & Online Events at Conexiom include exceptional project management and organizational skills, proficiency in marketing automation tools like HubSpot, strong analytical thinking, and excellent communication skills to create engaging content.

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How will the Marketing Manager contribute to pipeline growth at Conexiom?

The Marketing Manager - In Person & Online Events will develop and execute comprehensive event marketing plans that drive pipeline growth by creating meaningful connections with prospects and customers through effective in-person events and webinars.

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What is the role of cross-functional collaboration in the Marketing Manager position at Conexiom?

Cross-functional collaboration is vital in the Marketing Manager - In Person & Online Events role at Conexiom. The position involves partnering with sales, customer success, content, and design teams to ensure seamless event execution and effective marketing strategies that enhance the customer experience.

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What types of events will the Marketing Manager at Conexiom manage?

The Marketing Manager - In Person & Online Events at Conexiom will manage a range of events, including in-person corporate gatherings, large-scale conferences, and virtual webinars designed to engage prospects and enhance customer relationships.

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What benefits does Conexiom offer to its Marketing Manager employees?

Conexiom offers competitive compensation, comprehensive health benefits, open PTO policies, professional development opportunities, and a supportive work environment that embraces diversity and work-life balance for the Marketing Manager and all employees.

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How is success measured for the Marketing Manager role at Conexiom?

Success for the Marketing Manager - In Person & Online Events at Conexiom is measured through performance metrics like event attendance, engagement levels, lead generation, and overall ROI from events, with ongoing analysis to inform improvements for future initiatives.

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Common Interview Questions for Marketing Manager - In Person & Online Events
Can you describe your experience with managing large-scale events?

When answering this question, highlight specific large-scale events you've managed, detailing your role, the number of attendees, logistical challenges faced, and the strategies you employed to ensure the event was successful.

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What strategies do you use to drive attendance for online webinars?

Discuss your approach for promoting webinars, including utilizing email marketing, social media, partnerships, and content marketing to engage audience interest and maximize attendance.

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How do you measure the success of an event?

Explain the key performance indicators you track, such as attendance rates, engagement levels, lead conversion rates, and post-event feedback to assess event success.

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What role does data play in your event marketing strategy?

Emphasize the importance of using data analytics to inform event decisions, including choosing themes, targeting audiences, and executing follow-up actions to improve future events.

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How would you handle a last-minute change or issue during an event?

Illustrate your problem-solving skills by sharing an experience where you encountered an unexpected challenge and how you quickly adapted to make necessary adjustments to ensure the event's success.

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Can you give an example of a successful marketing campaign you executed for an event?

Detail a specific campaign, including its goals, your strategic approach, tools used, and how the campaign resulted in enhanced attendee engagement or increased conversions.

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How do you collaborate with internal teams and stakeholders for events?

Talk about your communication strategies, relationship-building techniques, and the importance of aligning various teams’ objectives with the overall event goals to achieve successful outcomes.

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What platforms or tools do you prefer for managing event logistics?

Outline your experience with event management tools like Eventbrite or marketing automation software, explaining why you prefer them and how they have helped streamline your workflow.

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How do you ensure that the content delivered during events is engaging and relevant?

Mention your approach to content creation, including collaboration with subject matter experts and audience research to deliver relevant, informative, and engaging materials.

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Why do you want to work as a Marketing Manager at Conexiom?

Share your enthusiasm for Conexiom's mission, values, and industry leadership, as well as how your skills align with the company’s goals, making it an ideal environment for your career growth.

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Full-time, remote
DATE POSTED
November 26, 2024

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