Head of Product Marketing (Bellevue, WA or Bay Area, CA)

The Head of Product Marketing at Oleria plays a critical role in positioning our innovative cybersecurity solutions in the marketplace. By leveraging B2B marketing expertise, this leader will analyze market trends and customer needs to inform vital go-to-market strategies while developing clear messaging that resonates with our target Fortune 500 customers.

Oleria seeks candidates with over eight years of strategic leadership experience in Product Marketing or Product Management, preferably with a background in identity security products. A strong storytelling ability, data-driven decision-making skills, and exceptional communication capabilities are essential for success in the Head of Product Marketing role.

While specific cybersecurity experience is not strictly required, familiarity with the enterprise software sector and its marketing dynamics will greatly benefit candidates. Oleria is looking for individuals who can understand data security challenges and effectively communicate our innovative access solutions to potential customers.

As the Head of Product Marketing at Oleria, you will be responsible for a diverse range of activities including market intelligence analysis, developing compelling messaging, supporting sales enablement, managing product launches, and engaging with media and analysts to communicate Oleria’s value propositions effectively.

Oleria fosters a collaborative and dynamic work environment designed for innovation and growth. As the Head of Product Marketing, you will have the opportunity to work alongside co-founders and play a critical role in shaping the company while benefiting from a competitive compensation package and flexible work policies.

The compensation for the Head of Product Marketing position at Oleria ranges from $170,000 to $240,000, depending on individual experience and expertise, along with a competitive benefits package including equity, medical coverage, and generous parental leave.

Candidates in the Head of Product Marketing role at Oleria can anticipate significant opportunities for professional growth and advancement within a fast-growing startup. By contributing to the company’s strategic direction, you can enhance your leadership capabilities and influence the broader cybersecurity landscape.

To develop a unique value proposition for Oleria's products, start by deeply understanding our target customers' pain points and challenges, particularly regarding identity-based attacks. Then, analyze competitive offerings and identify gaps. Craft a clear and compelling message that highlights how our solutions address those specific needs better, emphasizing data security improvements and user experience.

Aligning the marketing and sales teams is crucial for success at Oleria. I would organize regular meetings for open communication and feedback sharing, create joint campaigns, and develop comprehensive sales enablement tools. Furthermore, I would ensure consistent messaging and storytelling that reinforces our unique value proposition across both teams.

Certainly! In my previous role, I conducted extensive research on emerging market trends and customer feedback, which revealed a rising demand for automated identity management tools. This insight led us to pivot our product roadmap, enhancing our features that addressed this demand and ultimately increasing our market share by 20%.

Key metrics for evaluating product marketing success include lead conversion rates, customer acquisition costs, market share growth, and customer satisfaction scores. Additionally, tracking the effectiveness of campaign performance and sales enablement tools helps ensure continuous improvement and data-driven decisions.

Managing product launches involves thorough planning and cross-functional collaboration. I would establish a timeline with defined milestones, coordinate closely with product management, sales, and external partners, and craft comprehensive marketing materials. Post-launch, I would track performance metrics to learn and improve future product introductions.

When developing sales enablement materials, I first gather input from the sales team to understand their needs. I focus on creating adaptable tools like case studies, presentations, and competitive analyses that clearly communicate the product’s benefits. Regular feedback cycles ensure these materials remain relevant and effective in aiding sales efforts.

Effective storytelling in product marketing leans heavily on authenticity and relatability. I recommend using customer success stories to highlight real-world impacts, employing relatable anecdotes, and maintaining a customer-centric narrative throughout presentations and materials to engage audiences effectively.

To gather customer feedback, I would implement surveys, conduct focus groups, and analyze support tickets for insights. Utilizing this feedback involves categorizing responses to identify common themes and incorporating customer suggestions into our product features, messaging, and marketing campaigns to enhance customer satisfaction.

Data analytics play a vital role in product marketing as they inform decision-making and strategy development. By analyzing customer behaviors, campaign performance data, and market trends, I can assess the effectiveness of our marketing efforts, anticipate market changes, and tailor strategies to meet evolving customer needs.

I want to work for Oleria because I am passionate about cybersecurity and excited to contribute to a mission that directly impacts the safety of millions. Oleria's innovative solutions resonate with my professional values, and I believe my experience and vision align perfectly with the company's growth goals in making a difference in access control.