Performance Marketing Specialist - Barcelona Based

Part of Kaplan Inc., the Kaplan Languages Group (KLG) is made up of Kaplan International Languages, ESL Education, and Alpadia. Language travel is an inspiring business sector with lots of scope for fun and creative work. Our student’s study from 2 weeks up to a full academic year and we are proud to welcome language learners from over 100 countries, ensuring a great cosmopolitan mix in our classrooms across the globe.  With a network of Kaplan International Languages and Alpadia -branded schools spanning seven countries, KLG has the largest presence of any international language school in the English-speaking world, as well as France, Germany and Switzerland. In addition, ESL, Europe’s largest language education travel agency matches students with the right language course for them. 

We are looking for a Performance Marketing Specialist who will be accountable for the planning, execution, analysis, optimization, reporting and budget control of our paid traffic activities in our international markets. In the role, you will be working with Google and Facebook Ads, as well as utilising GA4 to analyse data further. You will incorporate testing and data as a daily part of your job to improve lead volumes, lead quality and the return on investment. 

Duties: 

• Responsible for managing our online lead acquisition channels (mainly paid search and paid social) in several markets and contribute to the strategy of the performance marketing team.   

• Optimization and creation of paid search, paid social, retargeting and display campaigns for multiple markets while working towards defined KPIs and targets.  

• Manage medium to large-sized budgets and leads forecast based on performance and to ensure the delivery of objectives.  

• Monitor campaigns’ results to identify potential issues and opportunities  

• A/B testing on landing pages, copy, market segmentation, bid optimisation... to improve performance. 

• Stay up to date with paid acquisition best practices and market trends, with an eye on new channels and competitor actions. 

• Work together with our Content and Design teams to produce great performance materials and assets (banners, videos, landing pages).  

• Implement optimisations across all accounts to improve performance and efficiency.   

Education:  

• Bachelor’s degree in Business, Marketing or similar 

• Google Ads certification will be a plus   

Experience, knowledge and skills 

• Some experience in performance marketing, with strong focus on Google Ads and Facebook Ads managing accounts for different markets.  

• Good understanding of the digital paid acquisition landscape: paid search, paid social, retargeting, affiliates and performance display.  

• Technically savvy; exposure and ability to quickly learn and use new digital tools and platforms and to leverage on digital insights. Working knowledge of Google Analytics and Data Studio is a plus.  

• You are a numbers person with very strong skills in Excel. 

• Highly data driven  

• Outstanding attention to detail  

• Fluency in written and spoken English; other languages are a plus.  

• Strong at problem solving  

• Proactive, with ability to work autonomously  

• A quick learner who is willing to take on responsibility from an early stage  

• Great at teamwork, with a can-do and positive attitude  

• Passionate about digital marketing  

Benefits 

• The opportunity to develop your skills in an international environment, in the exciting field of language travel
• Flexible working policy (2 days of home working)
• A dynamic work atmosphere
• An environment where corporate ethics and sustainable development matter
• Discounts on medical insurance 
• Free language courses abroad every year
• Competitive salary 
• Lunch vouchers
• Free coffee and tea
• Free breakfast on Mondays and fresh fruit on Thursdays 
• A big amount of holidays