Job details

Associate Director, Experiences

Allied Global Marketing is a leading full-service entertainment, culture, and lifestyle-marketing agency. We build strategic campaigns for a diverse range of clients that connect audiences with experiences they love. Our team of experts captures the unique energy of each project with customized strategies that deliver on-target messaging and drive bottom-line results. An integrated approach is supported by our on-the-ground network of 24 offices and over 500 colleagues across the globe, providing resources and relationships that our partners and clients know and trust.

Position: Associate Director, Experiences

Location: Remote

Company Division: Allied Sports, Experiences – FAVOUR Agency

Reports to: VP, Brand Marketing

Company Summary:

FAVOUR launched in 2023 and has quickly become a leader in producing immersive experiences across all forms of culture for brands and rightsholders. Built by a team of trusted experience architects and backed by a full suite of integrated marketing solutions, we are a fast-rising agency committed to building FAVOUR with your audience. Our team brings a proven track record delivering best-in-class brand experiences at industry defining sports, music, lifestyle, and cultural events over the last two decades. FAVOUR is a division of Allied Sports, which was named one of the Best Places to Work by Sports Business Journal the last two years.

Position Summary:

The Associate Director, Experiences will be responsible for assisting with the day-to-day management of a client in the automotive category. The concentration will be partnership marketing for the client’s NFL and Super Bowl portfolio. The role also will support the account team and agency business initiatives with industry expertise, idea generation, and development of presentation materials.

Role & Responsibilities:

The position of Associate Director, Experiences is client facing and expected to maintain an in-depth understanding of clients’ businesses and forge partnerships with client-side counterparts.

Lead day-to-day management of a client in the automotive category and their NFL portfolio, with potential to lead to other non-automotive/NFL business.
Responsible for ensuring that clients continually receive superior service, thinking and communication from Allied Sports/FAVOUR and that strategy, insights, planning, programs, tactics, executions, budgets, schedules, documentation stay on track.
Thoughtfully assist in the growth of the division’s business.
Conceive, develop, and implement sponsorship initiatives, including customized programs and events, that build the client’s brand and provide a foundation to drive client business growth.
Assist with the creation and implementation of materials to support the sponsorship initiative. This will include leading marketing activation presentations and materials to be distributed to the client, agencies, and other counterparts.
Assist with managing the client-property approvals process on behalf of client.
Support sponsorship tactical implementation/coordination at all events where agency staff is needed. Specific services could include on-site presence, event implementation, talent management, hospitality management, ticket distribution, guest relations, and client relationship management.
Help manage the sponsorship measurement and return on investment process in conjunction with all programs. Manage the creation of implementation and tracking materials, as needed, to support programs and initiatives.
Manage client-vendor relationships and coordinate necessary activation deliverables on behalf of client.
Help manage any program and event related budgets.

Qualifications:

Success at agency or client-based account management roles; specific disciplines could include partnership marketing, event marketing, creative services, public relations and / or media
Prior experiential + live event sponsorship experience preferred
Ability to foster relationships across internal and external partners
Development and implementation of sponsorship marketing strategies on behalf of clients/companies
Project management experience with the ability to manage multiple projects independently and with a larger team
Ability to think strategically and creatively, and to communicate such thoughts proactively, efficiently, and passionately
Practical experience or interaction with advertising, media, PR and/or promotional agencies
Excellent time management, written and verbal communication skills
A positive and collaborative attitude that is team oriented and makes others excel
Ability to travel 30% of the time
Proficient in Microsoft Suite

Allied Sports is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class

#LI-DNI

Allied Global Marketing is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected under federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Average salary estimate

$80000 / YEARLY (est.)

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$70000K

$90000K

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What You Should Know About Associate Director, Experiences, Allied Global Marketing

If you're ready for an exciting challenge, look no further than the Associate Director, Experiences position at Allied Global Marketing. As a leading full-service agency in entertainment and lifestyle marketing, we focus on crafting strategic campaigns that enliven our clients' brands and connect them with the experiences audiences cherish. In this role, you'll specifically dive into the automotive sector, managing partnership marketing for NFL and Super Bowl initiatives. Your expertise will help shape immersive sponsorship programs and events, driving brand growth and engagement. You'll work closely with a dynamic team, guiding them in managing a portfolio that guarantees top-notch service and innovative strategies. Your day-to-day will include developing compelling presentation materials to captivate clients and support their objectives. Additionally, you'll assist in on-the-ground coordination at key events, ensuring every detail is executed flawlessly. With FAVOUR, our relatively new division, you'll help solidify our reputation in producing exceptional brand experiences that resonate during sports, music, and cultural events. Join us in this exciting fast-paced environment where your strategic thinking, relationship building, and creativity will shine. As a valued member of our Allied Sports team, your contributions will not only impact our clients but also ensure that we, together, create experiences that linger long after the event ends.

Frequently Asked Questions (FAQs) for Associate Director, Experiences Role at Allied Global Marketing

What is the role of Associate Director, Experiences at Allied Global Marketing?

The Associate Director, Experiences at Allied Global Marketing plays a crucial role in managing client relationships within the automotive sector, specifically focusing on partnership marketing for the NFL and Super Bowl portfolio. This position involves developing and executing sponsorship initiatives, crafting engaging presentation materials, and ensuring clients receive top-tier service and innovative strategies.