Job details

Senior Lifecycle Marketing Manager

Our vibrant Lifecycle Marketing team thrives on creativity, strategic thinking and delivering impact. The team is spread across 3 EU locations and is the owner of all communications to our existing users globally, with English as our daily working language.

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If you want to:

Design, build, experiment, and refine global lifecycle automation for a specific lifecycle stage (e.g., Onboarding, Renewals, Win-Back);
Use experimentation and data insights to prioritize enhancements, evaluate impacts, and foster continuous improvement of automation to constantly improve success KPIs;
Dive deep into customer behavior data to identify patterns, pain points, and opportunities to drive engagement and conversion;
Partner with product, data, and cross-functional teams to integrate lifecycle expertise into broader company initiatives;
Champion innovative approaches to CRM campaigns and spearhead projects that advance lifecycle marketing strategies.

And you can check off:

3+ years of experience in lifecycle marketing, product, or a similar field (preferably in a subscription or app-based industry);
Proven ability to deliver impact via owning, implementing, and managing lifecycle automation (within any lifecycle stage);
Entrepreneurial mindset to owning your lifecycle stage(s) and delivering constant improvement and impact;
A data-driven approach to campaign analysis, testing, and roadmap development;
Strong organizational and project management skills to manage multiple campaigns and projects concurrently;
Effective communication (upwards and downwards) and ability to collaborate across different functions and levels of the organization;
Experience with modern Lifecycle/CEP/CRM tools (e.g. Iterable, Braze, Clevertap, Klaviyo) and multi-channel campaigning (Email, Push, In-App, SMS, etc.).

Here’s the deal:

Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts, a physical coach and a gym to regular mental health checks;
Tools of your choice: choose technical equipment and the tools you need to do your best;
Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;
Convenient commuting: traveling from point A to point B can be a pain. That’s why, depending on your unique circumstances, we compensate part of your public transport costs;
Work-life balance: as a general rule, we work based on a 3+2 hybrid model. And let’s not forget the WFA policy – an opportunity to work from anywhere in the world;
Premium Surfshark accounts: for you, your family, and friends;
Gross salary: 2810-4300 Eur/month for the Lithuanian market. It may vary depending on your skills, experience, or location.

Surfshark Glassdoor Company Review

4.6

Surfshark DE&I Review

No rating

CEO of Surfshark

Vytautas Kaziukonis

Approve of CEO

Average salary estimate

$42630 / YEARLY (est.)

min

max

$33660K

$51600K

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What You Should Know About Senior Lifecycle Marketing Manager, Surfshark

Are you ready to take your career to the next level as a Senior Lifecycle Marketing Manager at our dynamic company? Join our vibrant Lifecycle Marketing team, where creativity and strategic thinking thrive across three EU locations. In this role, you’ll be the driving force behind all communications with our global user base, and you’ll be using your expertise in lifecycle marketing to enhance customer experiences from onboarding through to long-term loyalty. You'll get to design and refine global lifecycle automation strategies, diving deep into customer behavior data to uncover insights that shape your campaigns. Your entrepreneurial spirit will empower you to manage and improve specific lifecycle stages, like renewals and win-back activities, using a data-driven approach that keeps close tabs on key performance indicators. Collaboration is key, so you'll partner with product and cross-functional teams to integrate lifecycle marketing expertise into broader initiatives. Plus, you'll have the chance to champion innovative CRM campaigns and lead projects that push the boundaries of our lifecycle marketing strategies. If you have over 3 years of experience in lifecycle marketing or a similar field—preferably in a subscription or app-based industry—you’re the kind of person we want to talk to! With a range of amazing benefits, including growth opportunities, health and wellness support, and a flexible work-life balance, we can’t wait to see what you’ll bring to our team!

Frequently Asked Questions (FAQs) for Senior Lifecycle Marketing Manager Role at Surfshark

What does a Senior Lifecycle Marketing Manager do at the company?

The Senior Lifecycle Marketing Manager is responsible for crafting seamless communication experiences for users throughout their journey with the company. This role focuses on designing, building, and refining global lifecycle automation strategies while utilizing data-driven insights to enhance user engagement across various stages, such as onboarding and renewals.