Director, Lifestyle & Automotive

DIRECTOR, Lifestyle & Automotive 

BPCM is recruiting to our growing agency team a passionate, curious, and experienced communications pro for our open position of Director, Lifestyle & Automotive with a proven ability to successfully lead high profile brands across lifestyle categories.

Our ideal candidates are those that are adept at multi-tasking, working in a fast-paced, entrepreneurial environment, as well as possessing strong management and communication skills.  

Along with obsessively tracking cultural cues and applying these insights into the types of stories we shape, create, and share on behalf of our clients, BPCM prioritizes candidates with deep experience in developing, executing, and managing events and activations for lifestyle brands.  

As this role will counsel senior, C-suite clients along with leading BPCM client teams, our ideal candidate will bring excellent written and oral communication skills to this role. As well, we value established event and speakership relationships, top-tier media lifestyle relationships, as well as the skillset to be able to develop, negotiate, and manage integrated marketing programs. 

Your Day-to-Day:

·       Lead the creation and conception of strategic planning for all clients and oversee the execution of plans, be these monthly priorities or annual plans

·       Leads the BPCM/client presence during relevant Inter-Agency Planning processes

·       Develop relationships with client appropriate media and notable industry opinion leaders to maximize opportunities and brand exposure

o   Cultivate relationships with top-tier consumer, business and trade press

·       Provide strategic direction to clients on initiatives, brand positioning and core messaging

·       Help lead the business development, cultivating relationships for new business opportunities

·       Drive proactive storytelling across channels critical to our clients, including earned media, through influencers, client-managed social networks, and other owned channels

·       Inspire teams to tap into what’s trending within our clients’ industries to allow for fresh, creative stories that appeal to the media that cover them  

·       Leverage media relationships to secure features for clients across broadcast, print and digital

·       Possess extremely strong/expert level knowledge of auto and lifestyle media practices, as well as proven results garnering coverage in print, broadcast TV, and online mediums

·       Ability, and interest in, leading, managing, and mentoring BPCM teams 

·       Lead and participate in new business recommendations, proposals and presentations.

·       Oversee the planning, project management and execution of PR events (Press/Influencer Trips, Product Launches, Deskside Meetings, etc.)

·       Identify relevant strategic partnerships for clients, assist in developing those relationships

·       Possess a combination of creative and strategic thinking; ability to be an out of the box thinker and contribute to agency-wide brainstorms

·       Identify cultural cues, such as pop culture events and cultural moments, along with market insights to proactively apply to stories we craft for clients that align with stated business strategies 

·       Must be highly organized, detail oriented and have ability to thrive in a fast paced, deadline oriented, and high-energy environment

·       Ability to manage several accounts independently with a positive and proactive attitude

·       Partner with colleagues across multiple BPCM offices on all relevant client opportunities

·       Apply professional experiences and subject matter expertise outside of core role to benefit BPCM practice groups, team members, and all clients 

·       Capable of managing large scale client budgets with accuracy and efficiency

What you bring to the team:

·       Minimum of 8-10 years of experience at a PR agency and/or in house working on campaigns with top brands across consumer goods, hospitality, transportation, or automotive segments

·       B.A., preferably in related field such as Marketing, PR, Communications and/or Journalism

·       A proactive spirit of collaboration, seeking out opportunities to inspire, coach, and mentor a growing roster of BPCM colleagues 

·       Extensive and well-established senior level-media contacts in top-tier media platforms, trade publications, and digital media

·       Exhibit exceptional writing, communication and presentation skills to effectively articulate ideas to clients, agency principals, and colleagues

·       Experience in developing strong media relationships and translate into successful feature coverage placements 

·       Advanced writing skills, applying to press releases, social content, and pitch development, as well as confident verbal communication and presentation skills

·       Exceptional interpersonal and relationship-building skills; adept at developing rapport with clients to maintain strong working relationships

·       Independent thinker, problem solver, attention to detail, and solution-oriented with hands-on can-do approach

• Medical, Dental, Vision Benefits
• 401k and additional supplementary benefits
• WFH Stipend
• Summer Fridays
• Generous PTO policy with a 2-week holiday break in December

The anticipated salary range for this position is $110,000 - $125,000 annually. Actual compensation is based on a range of factors including but not limited to skill set, level of experience, and location.

Why BPCM: 

We believe that the strongest aspect of our agency is our team, and we take great care in ensuring their wellbeing, connection and support. Our past, present and future team will tell you that BPCM is extremely strong at balancing a fast-paced, high-achieving environment with a strong community and individual care. Our agency is committed to excellence for our clients, and for each other. We offer a competitive salary, benefits, hybrid work schedule, WFH stipend, summer hours and a generous Paid Time Off policy.

BPCM is committed to fostering and promoting an inclusive environment that allows us to recruit and retain highly talented staff with diverse backgrounds and differing abilities. 

The job description is to be used merely as a guide of expectations rather than an exhaustive list of all duties and competencies.  All requirements and skills are subject to change as business needs evolve.