Job details

Director, Performance Marketing

Who We Are

Addepar is a global technology and data company that helps investment professionals provide the most informed, precise guidance for their clients. Hundreds of thousands of users have entrusted Addepar to empower smarter investment decisions and better advice over the last decade. With client presence in more than 45 countries, Addepar’s platform aggregates portfolio, market and client data for over $6 trillion in assets. Addepar’s open platform integrates with more than 100 software, data and services partners to deliver a complete solution for a wide range of firms and use cases. Addepar embraces a global flexible workforce model with offices in Silicon Valley, New York City, Salt Lake City, Chicago, London, Edinburgh and Pune.

The Role

Addepar is seeking a Director of Performance Marketing to lead our demand generation and digital marketing initiatives globally. Reporting directly to the CMO, you will collaborate closely with our cross-functional teams to develop and execute high-impact strategies that drive pipeline growth, revenue, and brand equity.

Addepar takes a market-based approach to pay. A successful candidate’s starting pay will be determined based on the role, job-related skills, experience, qualifications, work location, and market conditions. The range displayed on each job posting reflects the minimum and maximum target base salary for roles in Colorado, California, and New York.

The current range for this role is $170,000 - $266,000 (base salary) + bonus + equity + benefits.

Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Additionally, these ranges reflect the base salary only, and do not include bonus, equity, or benefits.

What You'll Do

As a strategic leader, your responsibilities will include:

Developing and executing comprehensive performance marketing strategies: Create and implement multi-channel, multi-touch campaigns tailored to key segments, geographies, and personas, ensuring targeted approaches across each stage of the client journey—from awareness through to conversion.
Expanding Addepar brand recognition across new and existing client segments, geographies, and personas: Leverage insights to expand marketing efforts across underserved client segments, new geographical markets, and differentiated personas, ensuring comprehensive coverage and relevance in all efforts.
Driving demand generation: Utilize a data-driven approach to identify and target high-quality leads and along with upsell opportunities, nurture them through the funnel, and drive sustainable conversions while increasing lifetime value.
Creating, implementing, and overseeing events and conference strategy: Lead the strategy, planning, and execution of all key events and conferences, ensuring alignment with brand objectives and optimizing these platforms as critical channels for client engagement, lead generation, and brand building.
Optimize Digital Marketing and Web Channels: Strategically manage and allocate budgets across digital marketing and web channels, including paid search, social media, web/display advertising, email, content marketing, SEO, and on-site experiences. Drive cohesive strategies that enhance brand visibility, optimize user engagement, and support growth objectives.
Measuring and analyzing performance: Implement robust KPI tracking and analytics to measure campaign effectiveness, identify opportunities for optimization, and adjust strategies to ensure continued success.
Fostering a strong culture alongside achieving results: Balance driving performance with cultivating a high-performing, inclusive, and growth-oriented team culture. Lead by example, empowering team members to innovate and collaborate effectively, while ensuring accountability for measurable outcomes.
Leading and mentoring a high-performing team: Build, develop, and inspire a team of talented marketing professionals, creating an environment that encourages both professional growth and excellence in execution.

Nurturing and maintaining cross-functional relationships: Combine your understanding of the needs of the business with the requests and asks of our cross-functional partners in GTM, Enablement, and Product.

Who You Are

12+ years of experience in performance marketing, with a proven track record of driving revenue growth in a finance and B2B environment.
Extensive experience with digital marketing channels, including paid search, social media, email marketing, content marketing, and display advertising.
Strong experience in leading event and conference strategies as key components of the overall marketing and brand-building effort.
Strong analytical skills with the ability to leverage data to inform strategic decisions.
Experience leading high-performing teams, with a demonstrated ability to build a culture that balances innovation with results-driven execution.

Our Values

Act Like an Owner - Think and operate with intention, purpose and care. Own outcomes.
Build Together - Collaborate to unlock the best solutions. Deliver lasting value.
Champion Our Clients - Exceed client expectations. Our clients’ success is our success.
Drive Innovation - Be bold and unconstrained in problem solving. Transform the industry.
Embrace Learning - Engage our community to broaden our perspective. Bring a growth mindset.

In addition to our core values, Addepar is proud to be an equal opportunity employer. We seek to bring together diverse ideas, experiences, skill sets, perspectives, backgrounds and identities to drive innovative solutions. We commit to promoting a welcoming environment where inclusion and belonging are held as a shared responsibility.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

PHISHING SCAM WARNING: Addepar is among several companies recently made aware of a phishing scam involving con artists posing as hiring managers recruiting via email, text and social media. The imposters are creating misleading email accounts, conducting remote “interviews,” and making fake job offers in order to collect personal and financial information from unsuspecting individuals. Please be aware that no job offers will be made from Addepar without a formal interview process. Additionally, Addepar will not ask you to purchase equipment or supplies as part of your onboarding process. If you have any questions, please reach out to TAinfo@addepar.com.

Addepar Glassdoor Company Review

4.3

Addepar DE&I Review

3.6

CEO of Addepar

Eric Poirier

Approve of CEO

Average salary estimate

$218000 / YEARLY (est.)

min

max

$170000K

$266000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Director, Performance Marketing, Addepar

At Addepar, we’re on the lookout for a dynamic Director of Performance Marketing to join our vibrant team in New York, NY! For over a decade, we've been revolutionizing the way investment professionals make informed decisions, and we need someone passionate about digital marketing to help drive our global initiatives. In this pivotal role, you’ll be collaborating closely with various teams, spearheading innovative multi-channel campaigns tailored for key markets and client segments. Your strategic insights will not only elevate brand recognition but will also enhance our demand generation efforts. You’ll oversee exciting events and ensure our digital presence is optimized for engagement. What’s more, you’ll get to lead and mentor a talented marketing team, fostering a culture of growth and collaboration. At Addepar, we thrive on innovation, so we’re looking for someone who can combine their extensive performance marketing background with a keen analytical mindset to measure and enhance campaign effectiveness. If you’re a forward-thinking leader ready to make a significant impact, then this role is made for you. Join us in empowering smarter investment decisions for clients around the world!

Frequently Asked Questions (FAQs) for Director, Performance Marketing Role at Addepar

What does the Director of Performance Marketing do at Addepar?

The Director of Performance Marketing at Addepar is responsible for designing and executing comprehensive marketing strategies that drive brand recognition, pipeline growth, and demand generation on a global scale. This includes overseeing multi-channel campaigns and optimizing our digital presence to engage with clients effectively.