Account Manager

An Account Manager at Workman is responsible for managing key accounts in the Placemaking team, focusing on delivery marketing activities that drive footfall and enhance community connections. They liaise with property managers, develop annual budgets, and innovate strategies tailored to clients' needs.

While specific qualifications can vary, successful Account Managers at Workman typically hold a degree in marketing, business, or a related field, complemented by experience in account management or marketing roles, particularly within the commercial property sector.

In the Account Manager role at Workman, strong communication, project management, creativity, and problem-solving skills are essential. Proactiveness and the ability to build professional relationships are also key traits for thriving in this position.

Yes! Workman offers a hybrid working model for the Account Manager position, allowing for flexibility with a minimum of three days in the office, promoting a healthy work-life balance.

Workman fosters an inclusive and collaborative work environment where Account Managers are encouraged to innovate. With a focus on team bonding and events throughout the year, it's a workplace that values both professional growth and employee well-being.

At Workman, Account Managers benefit from comprehensive training programs tailored to their roles. This includes mentorship opportunities, workshops, and resources designed to enhance marketing, account management skills, and career development.

Account Managers at Workman can explore various career paths, including leadership roles within the Placemaking team or transitions to other departments. Workman's commitment to employee development ensures ample opportunities for growth and progression.

When prioritizing tasks, I evaluate the urgency and importance of each project, ensuring that deadlines are met while maintaining the quality of work. Tools like time management software can be beneficial in keeping organized and on track.

Definitely! In a previous role, I led a campaign that targeted local consumers, implementing dynamic social media strategies and community events that increased footfall by 30% within three months, showcasing my ability to innovate and deliver results.

Building relationships starts with open communication and understanding clients' needs. I focus on active listening and regular check-ins, ensuring they feel supported and valued, which helps foster long-lasting partnerships.

If faced with budget overruns, my first step would be to analyze the situation and identify the causes. Then I would consult with stakeholders to discuss adjustments or alternative strategies to keep the project on track without compromising quality.

Creativity is crucial in delivering standout marketing campaigns and placemaking initiatives. It allows me to differentiate our offerings and engage the community through innovative ideas that align with the client's vision and objectives.

I thrive in team environments where collaboration is encouraged. I enjoy bringing diverse perspectives to the table, brainstorming solutions collectively, and celebrating our achievements together. This teamwork often leads to more successful outcomes.

Planning a marketing budget involves setting clear goals and outlining expected expenses. I work closely with stakeholders to forecast costs, allocate resources wisely, and track expenditures to ensure conformity and adjust plans as needed.

I utilize various metrics, including footfall numbers, sales figures, social media engagement rates, and customer feedback to analyze the success of marketing activities, allowing for continuous improvement and strategy adaptation.

I consistently engage with company leadership to understand overarching goals. This collaboration helps me tailor marketing strategies that not only promote client destinations but also support Workman’s broader objectives.

The most important quality for an Account Manager, in my view, is adaptability. The ability to swiftly respond to changes in client needs or market conditions while maintaining a strategic focus is essential for success in this dynamic role.