Marketing Assistant

The Marketing Assistant at Workman will be responsible for implementing personalized marketing plans, coordinating events, engaging with tenants, and managing supplier relationships. You’ll work closely with the Activate Placemaking team to deliver effective digital marketing strategies and enhance community engagement across various properties.

To excel as a Marketing Assistant at Workman, you should have excellent communication skills, a proactive approach, and the ability to manage multiple projects. A passion for marketing and social media, alongside experience with tools like Hootsuite and Google Analytics, will be beneficial.

The salary range for the Marketing Assistant role at Workman is between £22,000 and £24,000, reflecting the value of your contributions to the team and the effective marketing programs you will implement.

As a Marketing Assistant, your role will involve engaging with local community groups, tenants, and other stakeholders. You'll help coordinate events and activate marketing initiatives that foster community involvement while connecting them to the properties managed by Workman.

The Marketing Assistant will manage a diverse range of projects including digital marketing campaigns, social media content creation, event coordination, and data analytics reports. This position requires adaptability and creativity to ensure successful marketing initiatives across various properties.

Workman offers a fantastic range of benefits for its Marketing Assistant, including hybrid working options, discretionary annual bonuses, healthcare, life insurance, study support, and lifestyle benefits such as gym membership and additional holidays for long service.

Workman prides itself on being the UK’s leading independent commercial property management company. With an emphasis on employee development, a supportive team environment, and a culture that promotes work-life balance, it’s a fantastic place for a Marketing Assistant to grow their career.

In my previous role, I managed multiple social media accounts by creating engaging content, scheduling posts, and monitoring analytics. I used tools such as Hootsuite and Sprout Social to optimize our social media strategy, ensuring we not only increased engagement but also aligned with our overall marketing goals.

I prioritize tasks based on deadlines, project impact, and dependencies. I use project management tools and create a daily to-do list, allowing me to stay organized and focused on the most critical tasks that will drive the most significant results.

To engage with community groups, I would initiate open communication through emails and collaboration meetings, actively listening to their needs. Organizing events that align with their interests and involving them in our marketing initiatives would foster a strong partnership and community connection.

If a marketing campaign isn’t meeting its goals, I would start with an analysis of the key performance indicators to identify why. By reviewing audience engagement, content effectiveness, and feedback, I could adjust the strategy, optimize our approach, and re-engage the target audience.

In my last position, I developed a campaign combining user-generated content with a contest on social media, encouraging customers to share photos using our product. This creative initiative not only increased engagement but also generated authentic content that resonated with our audience.

I would approach drafting marketing content by first understanding the audience and tailoring the message accordingly. Each platform has its style; for example, Instagram favors visuals, while LinkedIn requires a more professional tone. I leverage analytics to refine my strategy continuously.

For email marketing campaigns, I use tools like Mailchimp and Canva. Mailchimp allows me to design visually appealing emails and track engagement, while Canva helps create eye-catching graphics that enhance our messaging.

In my previous role, I coordinated several events by managing the logistics, marketing, and on-site operations. I created detailed timelines, liaised with vendors, and ensured every aspect ran smoothly. My focus on organization and communication played a key role in the success of each event.

I gather data from various marketing channels and utilize analytical tools like Google Analytics. I compile reports focusing on key metrics, translating that data into actionable insights and recommendations for clients to enhance future marketing efforts.

Placemaking is essential for marketing roles as it creates a sense of community and enhances the customer experience. By understanding the local culture and needs, marketers can craft tailored strategies that resonate with the target audience, ultimately driving foot traffic and engagement at the properties.