Marketing Automation Specialist
WE ARE VERITONE
Veritone (NASDAQ: VERI) designs human-centered AI solutions. Serving customers in the talent acquisition, media, entertainment and public sector industries, Veritone’s software and services empower individuals at the world’s largest and most recognizable brands to run more efficiently, accelerate decision making and increase profitability. Veritone’s leading enterprise AI platform, aiWARE™, orchestrates an ever-growing ecosystem of machine learning models, transforming data sources into actionable intelligence. By blending human expertise with AI technology, Veritone advances human potential to help organizations solve problems and achieve more than ever before, enhancing lives everywhere. To learn more, visit Veritone.com.
WHAT YOU’LL DO
- Responsible for all inbound lead routing and assignment in Salesforce
- Responsible for lead list uploads including proper assignment, campaign attribution, and handoff to SDRs or Sales
- Manage lead handoff and pipeline integrity: ensuring leads moving from marketing to SDRS and later to sales are properly tagged and attributed.
- Support essential marketing operations initiatives in Pardot and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing
- Develop and maintain documentation for marketing automation processes.
- Assist with email and landing page creation in marketing automation systems.
- Support marketing operations in developing and implementing marketing automation strategies.
- Other projects as assigned
WHAT YOU'LL NEED
- Marketing automation experience.
- Knowledge of database management concepts and best practices.
- Strong working knowledge of Salesforce.com
- Must have superior communication skills, both written and verbal.
- Must be highly organized and self-motivated with a sense of urgency.
- Strong independent project management skills.
- Capable of handling multiple tasks with competing priorities
- Able to think critically and exercise independent judgment and discretion.
- Excellent attention to detail.
WHAT WE OFFER
- An incredible opportunity to impact AI for good and empower the human with AI solutions and services
- A competitive compensation package
- Participation in the Company’s Equity Program
- Remote first + Hybrid workplace
- VERI Communities (Affinity Groups) & Belonging
- Empowerment to build your career journey at Veritone
- Flexible (Paid) Time Off
- Benefits Program: medical, dental, vision, 401K matching, and more!
- Mental health awareness and support
OUR CULTURE
- Loves learning & continuous growth; stays current on marketing trends
- Can juggle multiple projects, priorities, and deadlines with a positive attitude
- Comfortable in a fast-paced, small company environment
- Collaborative and always contributing value
- Driven to win as a team
- Remote first workplace
- Check us out!
Veritone is a leading provider of artificial intelligence (AI) technology and solutions. The company's proprietary operating system, aiWARE, orchestrates an expanding ecosystem of machine learning models to transform audio, video and other data sources into actionable intelligence. We love to continuously grow while staying ahead of trends and creating structure in an unstructured world.
If you’ve made it this far and align with our goals, we look forward to reviewing your qualifications!
DISCLOSURE
Our company provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.
(Colorado & California Only*): Minimum annual salary of $100,000.00. This base pay is for illustrative purposes only and will be determined based on skills and experience comparable to the job requirements. This position may be eligible for additional compensation and benefits including but not limited to: incentive compensation; health benefits; retirement benefits; life insurance; paid time off; parental leave and benefits; and other employee perks and benefits.
*Note: Disclosure as required by sb19-085 (8-5-20) of the minimum salary compensation for this role when being hired in California & Colorado.
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As a Marketing Automation Specialist at Veritone, you’ll play a critical role in the heart of our marketing team, ensuring that our lead management processes are not just efficient but also impactful. In this remote position, your expertise in tools like Salesforce and Pardot will empower you to manage lead routing, pipeline integrity, and lifecycle stages, transforming potential interest into real opportunities. You'll be responsible for all inbound lead routing and partner closely with our Sales Development Representatives and Sales teams to ensure smooth transitions of leads. This includes handling everything from lead list uploads to nurturing campaigns, all while maintaining clear documentation of marketing automation processes. With your strong organization and communication skills, you'll thrive in our fast-paced, collaborative environment, ready to tackle multiple priorities with enthusiasm. At Veritone, we merge human expertise with advanced AI technology to help the world’s top brands achieve more, and as part of our team, you will be at the forefront of this transformation. If you have a passion for marketing automation and a desire to make a difference, we can’t wait to hear from you!
By
Veritone
Make AI Work for You
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