Job details

Engagement Marketing Manager

Color is a health technology company that makes population-scale healthcare programs accessible, convenient, and cost-effective for everyone. We work with employers, labor unions, national health initiatives, governments, and public health institutions to provide the tools for preventive health and disease management, including cancer early detection, screening, and care management.

Apply to join Color and do the most meaningful work of your career. If you are not sure that you’re 100% qualified but are up for the challenge - we want you to apply!

The Engagement Marketing team is seeking a curious, nimble, and detail-oriented Engagement Marketing Manager to support the project management and execution of multi-channel communication campaigns that will drive member enrollment across Color’s entire customer base and lead B2B2C email marketing efforts. You’ll consult with key clients on the most effective way to roll out Color to their audience(s), and manage the program execution. You’ll understand the population, the channels that work best to reach them, the messaging that resonates most with them, and enrollment goals to recommend a client-specific strategy. Beyond your client work, you’ll own strategic initiatives to evolve our craft, scale our efforts, and test innovative ideas.

You will collaborate with the Customer Success Managers to earn the trust of key customer stakeholders through the strength of our strategic and creative recommendations. You’ll enjoy the role if you are energized by brainstorming with clients, understanding their unique (and often complex) outreach challenges, and partnering with internal design, Medical Affairs, and product teams to build a successful enrollment and engagement program.

Candidates should have experience working on member enrollment and engagement campaigns, stellar project management, organizational, and communication skills, experience using Braze, and a willingness to own critical aspects of the enrollment marketing function. There is potential to grow in this role as you join a small, scrappy team!

Our Ideal Candidate Will Have:

5+ years of marketing experience executing high volume marketing campaigns, preferably for a B2B2C product.
Experience using and executing campaigns in Braze software
Experience creating and implementing comprehensive enrollment marketing plans, preferably for a B2B2C product
Demonstrated success driving multi-channel engagement and member acquisition using segmentation, personalization and triggered communications
Strong project management, written and verbal communication skills
Experience collaborating with and presenting to clients
Experience managing and optimize multi-channel marketing campaigns, analyzing performance data to inform strategy adjustments
Track and report on key performance indicators related to enrollment marketing efforts
Motivated and energetic, proven ability to work independently and collaboratively, learn quickly and drive toward defined goals and targets in a fast-paced high growth environment

Nice to Have:

Experience working with union and blue collar populations
Healthcare B2B2C healthcare marketing experience
Experience working with Metabase, Google Suite

What We Offer:

💰 Competitive salary
✨ Comprehensive medical, dental, vision, life, and disability benefits
📈 401k match
📝 Monthly phone and wifi stipend for employees, annual ergonomic stipend
🏝 Generous vacation policy, paid holidays and company-wide recharge days
🍼 Equal paid parental leave for birthing and non-birthing parents
Free cancer screening and prevention resources for employees and their adult dependents

Base Salary Range: $115-140,000.00/year

The actual base pay is dependent upon many factors, such as: work experience, market data, skills, geographic location, and business need. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, and benefits.

Color is an equal opportunity and affirmative action employer. In accordance with anti-discrimination law, it is the purpose of this policy to effectuate these principles and mandates. Color prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law. Color conforms to the spirit as well as to the letter of all applicable laws and regulations. We are also committed to providing reasonable accommodations for qualified applicants with disabilities in our recruitment process.

Color Glassdoor Company Review

3.5

Color DE&I Review

3.8

CEO of Color

Othman Laraki

Approve of CEO

Average salary estimate

$127500 / YEARLY (est.)

min

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$115000K

$140000K

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What You Should Know About Engagement Marketing Manager, Color

Are you ready to make a meaningful impact in the world of healthcare? Join Color as an Engagement Marketing Manager and work remotely from anywhere in the USA! At Color, we're on a mission to make healthcare accessible and affordable, teaming up with employers, labor unions, and public health institutions to deliver vital preventive health programs. In this role, you'll be at the forefront of engaging potential members through innovative communication campaigns, helping to drive enrollment across our diverse customer base. Your days will be filled with exciting collaborations as you'll consult with clients to tailor strategies that resonate with their audiences, while also managing multi-channel campaigns from conception to execution. If you're someone who thrives in a fast-paced environment, enjoys working with data to inform marketing strategies, and is passionate about healthcare outreach, Color might just be the perfect fit for you. You'll also have the opportunity to own key projects that elevate our marketing approach, all while being supported by a dynamic team dedicated to your growth. With a competitive salary, comprehensive benefits, and a commitment to a positive work culture, applying to Color could be the best career decision you ever make!

Frequently Asked Questions (FAQs) for Engagement Marketing Manager Role at Color

What qualifications do I need to apply for the Engagement Marketing Manager position at Color?

To apply for the Engagement Marketing Manager role at Color, candidates should possess 5+ years of marketing experience, especially in executing high-volume campaigns for B2B2C products. A solid understanding of Braze for email marketing, strong project management skills, and demonstrated success in driving multi-channel member acquisition are essential. Prior experience working with union and blue-collar populations and healthcare marketing would be advantageous but not mandatory.