Growth Marketing Manager (B2B)

The Growth Marketing Manager (B2B) at Sanction Scanner is responsible for developing and executing strategies aimed at user acquisition and retention. This role includes extensive market research, cross-functional collaboration, campaign optimization, and data analysis to assess performance and identify opportunities for growth.

To qualify for the Growth Marketing Manager (B2B) position at Sanction Scanner, candidates should have a proven track record in B2B growth marketing, particularly in SaaS or Fintech. A bachelor's degree in marketing, business, or a related field is required, alongside strong skills in both data analysis and content development.

At Sanction Scanner, you can expect a growth-focused and collaborative culture, where the team values innovation and initiative. The environment is designed to support professional growth with resources, a training budget, and an emphasis on teamwork—all while maintaining a fun and casual atmosphere.

The Growth Marketing Manager (B2B) plays a crucial role in Sanction Scanner’s success by leading initiatives that drive user acquisition and retention. Their strategies directly influence the company's ability to grow and stay competitive in the evolving RegTech market, contributing to financial security worldwide.

Key skills important for a Growth Marketing Manager (B2B) at Sanction Scanner include a solid understanding of growth marketing principles, expertise in SEO, data-driven decision-making with marketing analytics tools, and strong content development capabilities to engage target audiences effectively.

Sanction Scanner offers a competitive compensation package, inclusive health benefits, a meal compensation program, and a strong appreciation culture. Employees can enjoy a flexible dress code, digital membership support, training budgets for personal development, and the chance to collaborate in an international environment.

While the specific job description for the Growth Marketing Manager (B2B) at Sanction Scanner does not specify a location, it emphasizes a flexible working environment. The company fosters an international work culture, welcoming applicants who can work remotely while contributing to the team’s success.

To answer this question effectively, highlight your past roles and specific projects you've managed that involved user acquisition or retention for B2B products. Discuss the strategies you employed, tools you used, and the measurable outcomes you achieved.

Discuss your method of conducting market research, identifying key customer segments, and outlining goals. Explain how you integrate data-driven insights and collaborate with cross-functional teams to formulate and execute effective marketing strategies.

Share specific details of a campaign you led, focusing on your role in planning, the tactics you deployed, and the results achieved. Use metrics to illustrate the campaign's impact on user acquisition or engagement, showing how your efforts contributed to the overall goals.

Mention specific analytics tools such as Google Analytics, SEMrush, or others you’ve used. Describe how you apply these tools to gain insights into user behavior, measure campaign effectiveness, and inform your next steps in strategy development.

Explain your approach to continuous learning about industry trends. This might include attending webinars, reading marketing blogs, following thought leaders on social media, or participating in professional networks to stay informed and bring fresh ideas to the table.

Discuss the types of content you've developed, such as blogs, email sequences, or social media posts, while highlighting your strategy in aligning this content with the target audience's needs and preferences to drive engagement and conversions.

Elaborate on the key performance indicators (KPIs) that you prioritize, such as traffic, leads, or conversion rates. Share how you analyze data post-campaign to assess effectiveness and make recommendations for future improvements.

Describe instances where you've worked with different departments, such as sales or product teams, to synchronize marketing initiatives. Highlight the importance of communication and alignment in achieving shared objectives.

Share a specific challenge you've encountered in your growth marketing career, detailing the steps you took to address it. Emphasize your problem-solving abilities and adaptability in a fast-paced environment.

Express your alignment with Sanction Scanner's mission and your enthusiasm for contributing to a company that enhances financial security. Highlight specific reasons you are drawn to the company, such as its innovative approach or positive work culture.