Director, Market Research - Brand Tracking

Suzy puts the voice of the consumer at your fingertips. Whether you’re a novice or an expert researcher, our platform brings advanced tools together with the highest quality audience to deliver insights in minutes. Some of the biggest brands in the world use Suzy to deliver breakthrough products and experiences backed by data-driven decisions. Learn more at www.suzy.com.

Suzy is hiring a Market Research Director - Brand Tracking to lead our Tracking Research Practice and Center of Excellence for the company. You are an expert in market research in addition to a constant innovator and challenger of the status quo. Our product is disrupting the way market research is done today and you will be a thought leader in the business, and partner with the world’s top brands to help evolve the way they do research today. You will manage a team of analysts and be responsible for the services & solutions part of our business.

As the ideal candidate, you possess a strong combination of IQ & EQ; you are a market research practitioner with a special expertise in brand tracking,  and you run a piece of our business to deliver on revenue goals. You bring your intellectual curiosity, entrepreneurial mindset, and storytelling ability to lead the team. Your natural ability to visualize data brings it to life. You enjoy being a trusted consultant to clients and have a passion for identifying new revenue streams for the business. 

Responsibilities:

• Build, manage and mentor a team of research analysts and managers

• Build out our services & solutions offering to compliment our DIY research tool

• Partner with executive leadership to drive the product roadmap

• Partner with Marketing on messaging

• Collaborate with, coach, manage, motivate, and inspire other exceptional researchers to deliver best in class programs

• Provide overall program leadership and supervision of execution, ensuring timely and high-quality delivery, while designing and consulting on innovative, insightful research programs to our key growth clients

• Anticipate client needs through intimate familiarity with the business, and their unique challenges/opportunities, and proactively engage on a continual basis to help foster a sense of partnership and to generate business opportunity

• Collaborate on market research studies for technology and social media, including but not limited to ad/creative tests, brand studies, trackers, messaging/positioning evaluation, and market segmentations.

• Roll up sleeves when necessary on all steps of a project including proposal drafting, survey design, questionnaire writing, data analysis, report writing and delivery, presentation, and post mortem

• Translate research data into actionable insights and recommendations through reports and presentations

• Support team execution and delivery on all aspects of primary research, including both qualitative and quantitative methods, with a strong emphasis on delivering insights/results with impact

• Partner with the larger data processing / data sciences / development teams to constantly optimize and develop products, service models, and execution. Maintain a constant emphasis on improvement and innovation in order to demonstrate lasting value

• Serve as a trusted expert in technology/social media trends, staying abreast of product, service, and competitive developments

Preferred Qualifications:

• 7-10 years’ minimum experience working in consumer insights, consumer research, or in an analyst/strategy role at a media/technology company

• Strong experience with brand tracking

• Bachelor’s Degree with a degree in a business or social science field or one with an emphasis on statistics or quantitative research methodologies, or equivalent

• Excellent PowerPoint, Excel, and written and visual communication skills

• Experience with the following data analysis techniques: statistical significance testing, correlations analysis, multivariate analysis techniques (such as cluster/segmentation analysis) and conjoint and discrete choice analysis. Ability to apply techniques a plus, but not required

• Strong interest and experience in technology and social media

• Passionate about data-driven approach and can think strategically to draw out big picture correlations, predictions, and recommendations

• Strong visualization capabilities

Ideal Candidate:

• Internally-motivated self-starter who continuously strives to get things done, regardless of challenges encountered

• Critical thinker, able to understand and respond to complex questions from clients and lead the development of research plans as well as deliver game-changing insights

• Team player able work collaboratively and/or initiate and drive projects to completion with minimal oversight

• Passion for research and, in particular, custom projects, in multiple areas of specialization/across the product and services lifecycle

Benefits:

• We take care of our employees and their families. We have generous health, dental, and vision benefits; and our 401K plan vests immediately.

• A friendly, fun, and collaborative work environment that allows for frequent exposure to executives

• The opportunity to make an immediate impact as a part of a fast-growing team

• The target base compensation for this role is $127,500 - $172,500

Suzy is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to ensure all people feel supported and connected at work.

Suzy is committed to protecting its customers, employees, partners, and the company as a whole, from damaging acts that are intentional or unintentional. Effective security is a team effort involving the participation and support of every user who interacts with company information/data and systems. It is the responsibility of each individual to help protect company information assets.

#LI-Remote #LI-LH1