Product Marketer

We’re building the world’s first visual modelling solution for corporate structures and transactions. Our mission is to transform the way that professionals work with complex information. Taking what’s traditionally found in impenetrable, text-based legal documents, StructureFlow enables users to dynamically collate, visualise and model information holistically, enabling professionals to cut through complexity through the power of visual working. 

StructureFlow has just secured Series A funding. We are growing fast and are at an exciting stage of scaling up. We have great traction today, working with over 50 highly engaged international law firms including 3/5 of the UK Magic Circle and a sizable segment of the US AMLAW 200.

As a Product Marketer at StructureFlow, you will confidently lead on the promotion of our product and the launch of new features, enabling our sales, marketing and client success teams to drive growth and adoption.

The users of our platform are leading lawyers, accountants and finance professionals who have rigorous standards in terms of the approach to their work and the technology they use to help them accomplish it.  You will be someone who can immerse themselves fully in the complex workflows of our users and translate their needs into a clear and compelling value proposition, backed up by the experiences of our clients.

StructureFlow has a dynamic, remote-first culture. We will provide all equipment for working from home, and our office in Central London offers a working space to use if you need or want it.

You will work with the Chief Product Officer, and very closely with our SME Lead, leading on the communication, positioning and promotion of StructureFlow. You will act as a vital bridge between the product team and the growth, customer success and marketing teams.  By gaining a detailed and deep knowledge of StructureFlow, as well as a thorough understanding of our customer base and the market we operate in, you will confidently lead on the promotion of our product and the launch of new features, enabling our sales, marketing and client success teams to drive growth and adoption.  Competitive intelligence will be another key part of your responsibilities, making sure that everyone within StructureFlow understands the competitive landscape and how we can best position ourselves to win.

You will:

• Collaboration and alignment: Align the product team and the other teams in StructureFlow on the product's value proposition, target audience, and key features to create a unified message for customers, including feedback loops where marketing insights are shared with the product team to refine the product using real-world data.
• Value proposition: Develop and articulate value-based propositions for clients across multiple sectors, ensuring that our solutions meet their specific needs and deliver measurable benefits.
• Go-to-market strategy: Develop and execute go-to-market strategies, ensuring that product launches are well-coordinated and impactful, with compelling messaging and positioning that highlights the product’s unique selling points and differentiates it from competitors.
• Sales enablement: Provide the sales team with the necessary tools, training, and resources to effectively sell the product, including collateral, such as brochures, presentations, and case studies, that help in communicating the product’s value to potential customers.
• Market research and competitive landscape: Conduct market research to identify trends, opportunities, and our competitive landscape, developing a thorough understanding of our target market and the needs of our customers.
• Measure and improve: Define and track key performance indicators (KPIs) to measure the success of go-to-market initiatives, provide regular reports and insights to senior management and the product team.  Based on performance data, make data-driven decisions to optimise marketing strategies and product features.

You will have:

• Bachelor’s degree in law, marketing, business, or a related field.
• 3+ years of experience in product marketing, sales engineering, or a related role.
• Proven track record of successfully launching and managing go-to-market strategies for enterprise products and solutions.
• Demonstrated ability to develop and communicate value-based propositions for clients.
• Strong understanding of sales processes and technical product knowledge.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Strong analytical and problem-solving skills.
• Strong collaboration/communication skills to effectively work with both technical and sales teams

It would be a bonus if you also have:

• Experience in working on a canvas-based application or visual collaboration tool
• Experience in legal technology or financial technology
• Experience of working with AI technologies such as NLP or Open AI

• Competitive salary
• Opportunity to join a dynamic, early-stage startup in our mission to become the critical infrastructure for transactions of the future.
• High impact work that really matters - success in this role will drive our company forwards and have an outsized impact on our business and our clients
• Flexible working – we are remote-first with a bright central London office for those who want to use it.
• Learning and development budgets and support
• Regular socials and events for the whole company