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Head of Marketing

About Nabla

We are a team of entrepreneurs, physicians and engineers committed to bringing back joy to the practice of medicine.

Together with a community of clinician innovators, we’ve harnessed the best of machine learning science to develop Nabla: the leading ambient AI assistant that’s redefining healthcare delivery. By streamlining clinical documentation, Nabla empowers doctors to channel their energy where it matters most - patient care. Trusted by over 45,000 clinicians and implemented in more than 85 healthcare organizations, our AI assistant is making waves in the medical industry.

We are only at the start of an ambitious journey. With a bold vision to support 5 million practitioners worldwide, we've recently secured $30 million in Series B funding and are actively seeking exceptional talent to be part of our team.

This is a great time to join us!

The best of AI at the service of healthcare

Nabla’s phenomenal traction is the result of 4 years of diligent product development.

Our team counts former Facebook AI Research engineers who anticipated the way AI could transform healthcare delivery. Our Machine-Learning team is continually leveraging the latest advancements in the field to unlock the full potential of AI in healthcare.

Not only that, Yann LeCun, Meta’s Chief AI Scientist and AI Godfather, is an advisor to Nabla.

The Role

We’re excited to be hiring our first Head of Marketing!

Now that Nabla has established itself as a trusted and well-known brand among clinicians and health systems, we’re seeking a Head of Marketing to accelerate our growth. Your mission will be to continue amplifying Nabla's presence, leveraging the strong brand awareness we’ve built to drive business expansion, generate high-quality leads and pipeline, and showcase the undeniable value of our AI-powered solutions to both new and existing customers.

You will spearhead marketing initiatives that contribute to our broader business objectives. You’ll design and execute multi-channel campaigns that fuel lead generation, nurture customer relationships, and demonstrate how Nabla is transforming clinical workflows.

This is a player/coach role, at least to start. You’ll manage a small team of rockstars, including our Brand & Communications Director and Product Marketing Manager. But you’ll also roll up your sleeves and own execution of a number of key initiatives yourself. You’ll report directly to our COO and Co-Founder Delphine Groll, and you’ll work closely with the VP Sales, Head of Customer Success, and Chief Product Officer.

Collaboration will be central to your efforts, within your team and beyond, as you’ll:

  • Work closely with the Sales team to ensure that marketing strategies are tightly aligned with their goals, continuously refining campaigns based on market insights.

  • Manage the development of marketing materials by collaborating with external contractors, including video agencies, freelance writers, designers, and other creative partners.

If you're driven by the challenge of scaling a successful brand and passionate about using marketing to drive measurable business growth, this role is for you!

Responsibilities

Full ownership of all things marketing, including:

  • Establishing and measuring your team’s efforts against pipeline-related KPIs

  • Lead Generation and Pipeline Development, in collaboration with Sales

  • Brand, communications, and advertising

  • Product marketing

  • Events strategy and execution

  • Team leadership and coaching

  • Team growth, including immediate and longer term recruiting

Qualifications

We are seeking candidates with:

  • Minimum 5+ years of marketing experience, with a focus on lead generation, campaign management, and strategic marketing initiatives in a scaleup environment.

  • Minimum 3+ years in a full-time marketing leadership role, within US healthcare.

  • Strong track record as an inspiring and effective leader, coach, and team builder

  • Demonstrated success in driving business growth through strategic marketing efforts, achieving lead generation targets, and creating measurable outcomes for customers.

  • Data-driven mindset with proficiency in analyzing marketing performance metrics and adjusting strategies accordingly.

  • Exceptional interpersonal and communication skills, with the ability to build rapport and credibility both internally and externally.

  • A great collaborator who works seamlessly across teams, including Sales, Product, and external partners, to align marketing initiatives with broader business objectives.

  • Self-starter with a strong sense of initiative, able to thrive in a fast-paced, entrepreneurial environment.

Benefits

Just like we’re dedicated to supporting doctors’ well-being, ensuring yours is a top priority. We firmly believe that by prioritizing your well-being, we support you to excel in your work.

Here are the benefits you get when joining Nabla:

  • Stock ownership offered to all employees

  • Unlimited PTO, plus national holidays

  • Unlimited sick days

  • Remote-friendly — we know how to collaborate to drive results, regardless of location

  • Culture of trust & accountability — your output matters more than your clock-in time

  • Allocated budget so you can create a comfortable home office space tailored to your needs

Life at Nabla

When you become a part of our company, you join a team of excellence-driven, curious, and genuinely kind individuals. Together, we're committed to making doctors' lives easier and improving healthcare experiences for everyone. We believe in a world where clinicians can focus on what they were trained to do - caring for their patients, and where no patient feels their visit was rushed.

We come to work excited to leverage AI to do more for doctors. We’re obsessed with our users’ satisfaction and we actively seek out opportunities to engage one-on-one with clinicians to understand how Nabla can better help. We consistently look for ways to improve and do not shy away from doing the work to excel. Whether it’s a feature our doctors asked for, or a new article for our blog, we prioritize collaboration to deliver exceptional outcomes.

We love having fun as much as we love work. Our #nablabla channel is as active as our #feature-show-off channel, we exercise during the work day at least 3 times a week (yoga, running, pilates, or HIIT, your choice!), hold a game night every now and then, and are constantly snacking on chocolate or nuts.

If this sounds like an environment you’ll thrive in, we look forward to reading your application!

Diversity & Inclusion

Diversity and inclusivity are fundamental values at Nabla. We embrace individuals from various backgrounds, including race, gender, educational history, sexual orientation, and beyond.

As an equal opportunity employer, we actively seek out and welcome applicants from diverse backgrounds, believing that a wide range of perspectives enriches our team and enhances our ability to innovate and thrive.

Average salary estimate

$135000 / YEARLY (est.)
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$120000K
$150000K

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What You Should Know About Head of Marketing, Nabla

At Nabla, we are on an exhilarating journey to revolutionize healthcare, and we need a dynamic Head of Marketing to help us accelerate our growth! With a strong brand already trusted by over 45,000 clinicians, your mission will be to amplify Nabla's presence and showcase the transformative power of our AI-powered solutions. You’ll lead the charge in designing and executing multi-channel marketing campaigns that not only drive lead generation but also nurture significant customer relationships. Imagine being the captain of a talented small team, collaborating with creative minds and passionate professionals, including our Brand & Communications Director and Product Marketing Manager. You'll report to our COO and Co-Founder, Delphine Groll, working in tandem with the VP of Sales and Chief Product Officer to ensure our marketing strategies align seamlessly with the broader business objectives. If you're a self-starter with a knack for building teams, driving measurable growth, and creating impactful marketing initiatives, then this player/coach role is the perfect fit for you. Collaborate across functions, manage marketing material development, and most importantly, share in our mission to ease the burden on clinicians so they can focus on what they love – caring for patients. This is your chance to be a key part of our journey, with the freedom to innovate and the support of a company that truly values your contributions. Join us at Nabla and help shape the future of healthcare together!

Frequently Asked Questions (FAQs) for Head of Marketing Role at Nabla
What does the Head of Marketing do at Nabla?

The Head of Marketing at Nabla is responsible for amplifying the company's brand presence and driving business expansion through effective marketing strategies. This includes designing multi-channel marketing campaigns aimed at lead generation and customer relationship nurturing, ultimately showcasing the transformative value of Nabla's AI-powered solutions.

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What qualifications are needed for the Head of Marketing position at Nabla?

Candidates for the Head of Marketing role at Nabla should have a minimum of 5 years of marketing experience, particularly in lead generation and campaign management, with at least 3 years in a senior marketing leadership position specifically within the US healthcare sector. Strong leadership, data-driven decision-making, and exceptional communication skills are vital for success in this role.

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How can I thrive in the Head of Marketing role at Nabla?

To thrive as the Head of Marketing at Nabla, it's essential to have a self-starter attitude, excellent collaboration skills across teams like Sales and Product, and a data-driven mindset to analyze marketing performance. Building a supportive team environment and being able to adapt to our fast-paced culture will enhance your chances of success.

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What is Nabla's work culture like?

Nabla’s work culture is founded on trust and accountability, promoting a remote-friendly environment where your output matters more than hours clocked. The team celebrates diversity, encourages collaboration, and often engages in fun activities such as yoga, game nights, and casual snack breaks.

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What marketing initiatives can the Head of Marketing at Nabla expect to spearhead?

As Head of Marketing at Nabla, you can expect to lead initiatives that include establishing marketing KPIs related to pipeline development, orchestrating lead generation campaigns, managing brand communication, executing event strategies, and ensuring team growth through effective leadership.

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Why is Nabla a great place to work?

Nabla is an exciting place to work due to its commitment to innovation in healthcare, its supportive work environment, and the impact employees have on improving clinician workflows and patient care. Plus, employee benefits like stock ownership, unlimited PTO, and a culture of accountability and well-being make it a fantastic choice for professionals eager to make a difference.

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What impact does the Head of Marketing have on Nabla’s mission?

The Head of Marketing plays a crucial role in progressing Nabla’s mission by ensuring that marketing efforts not only drive business growth but also resonate with the core goal of easing healthcare professionals’ burdens, allowing them to focus on patient care. Your strategies and leadership will directly influence how Nabla can support clinicians and enhance healthcare delivery.

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Common Interview Questions for Head of Marketing
What experience do you have in marketing leadership within the healthcare sector?

When answering, focus on specific roles where you led marketing initiatives, detailing how you navigated challenges unique to healthcare. Share measurable outcomes, such as lead generation metrics, brand awareness improvements, or successful campaign results that align with Nabla's objectives.

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How do you prioritize and align marketing strategies with sales goals?

Discuss your approach to collaborating with sales teams, emphasizing the importance of communication and adjusting campaigns based on feedback and performance data. Mention specific tools or methodologies you employ to ensure alignment between marketing strategies and sales initiatives.

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Can you describe a successful marketing campaign you've led?

Provide an example that showcases your strategic thinking and execution prowess. Include details about your target audience, the channels used, the execution process, and the metrics that demonstrate the campaign's success, such as leads generated or conversion rates.

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What metrics do you consider when evaluating marketing success?

Identify key performance indicators that are relevant to Nabla, such as lead conversion rates, customer engagement levels, and brand awareness metrics. Explain your process for using these metrics to refine strategies and optimize future campaigns.

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How would you approach building a marketing team from scratch?

Discuss the qualities you would seek in team members, your strategy for recruitment to ensure a diverse and skilled team, and how you would foster a culture of collaboration and innovation. Highlight the importance of mentorship and career growth.

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What role does storytelling play in your marketing strategy?

Emphasize the significance of storytelling in connecting with an audience. Share how you have used narrative elements in past campaigns to resonate with clinicians and healthcare organizations, and how you plan to leverage this at Nabla.

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Describe how you've used data to inform your marketing decisions?

Provide examples of how you've collected and analyzed data to understand customer behavior and campaign performance. Explain how these insights drove your decisions, improved targeting, and refined overall strategies for better outcomes.

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How would you foster collaboration between marketing, sales, and product teams?

Talk about strategies you've used to encourage cross-functional collaboration, such as regular check-ins, shared goals, and integrated tools. Highlight how these practices enhance communication and ensure cohesive efforts towards common objectives.

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What trends do you see shaping the future of healthcare marketing?

Discuss emerging trends like telehealth expansion, AI integration in marketing strategies, and data privacy concerns. Provide insights on how these trends can influence Nabla's marketing approach and overall strategy.

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How do you handle tight deadlines and high-pressure situations?

Share your methods for prioritization and time management in high-pressure scenarios. Describe how you maintain quality and creativity while meeting deadlines, including any stress-reduction techniques you employ.

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DATE POSTED
November 27, 2024

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