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(Global) Sr. Manager of Marketing Communications & Events, Oncology · Lunit USA image - Rise Careers
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(Global) Sr. Manager of Marketing Communications & Events, Oncology · Lunit USA

"Conquering cancer through AI"

Lunit, a portmanteau of ‘Learning unit,’ is a medical AI software company devoted to providing AI-powered total cancer care.

Lunit is a global leader in the field of AI-powered medical imaging software on a mission to conquer cancer through AI. Lunit's portfolio of AI-powered algorithms can analyze medical images (digital pathology, CT scans, mammograms, chest X-rays, etc) to screen for cancer and guide treatment decisions. Lunit has 200+ papers/ abstracts published in top journals, 100+ research partners with leading institutions, and multiple FDA-clearances for AI-powered devices.


🗨️ About the Position

  • Lunit Oncology is seeking a Senior Manager of Marketing Communications and Events to drive marketing initiatives and enhance our market presence in the oncology space.
  • Reporting to the Director of Marketing, this US-based remote role will be responsible for developing and executing comprehensive marketing communications strategies and managing high-impact events that showcase Lunit's innovative oncology solutions.
  • The ideal candidate will combine creative thinking with hands-on execution capabilities to elevate brand awareness and drive customer engagement across multiple channels.

🚩 Roles & Responsibilities

  • Marketing Communications Strategy & Execution
    • Develop and implement integrated marketing communication strategies across multiple channels to effectively promote Lunit's value propositions and drive lead generation
    • Create and manage the annual marketing calendar and budget, including prioritization of initiatives, KPI tracking, and ROI measurement
    • Lead digital marketing strategy and execution, including social and SEM, to build brand awareness and engage key stakeholders
    • Collaborate with cross-functional teams (business, clinical, product, legal & compliance, regulatory) to develop and execute aligned marketing campaigns
    • Own pull-through of messaging into marketing content and collateral, ensuring consistent messaging and maximum impact
  • Event Management
    • Lead the planning, execution, and evaluation of conferences, tradeshows, and exhibitions, ensuring strong ROI and optimal customer engagement
    • Manage end-to-end delivery of webinars and digital marketing initiatives to drive lead generation and customer education
    • Coordinate with business and clinical teams to optimize event participation and presence
  • Stakeholder Management & Collaboration
    • Partner with external vendors and agencies to deliver high-quality marketing materials and events
    • Support co-marketing initiatives with strategic partners
    • Work cross-functionally to ensure marketing activities align with business objectives and compliance requirements

🎯 Qualifications

  • 5+ years of progressive marketing experience in healthcare/medical technology industry
  • Bachelor's degree in Marketing, Communications, Life Sciences, or related field
  • Knowledge of biomarkers, companion diagnostics, or immuno-oncology
  • Proven track record in planning and executing successful marketing campaigns and events
  • Strong understanding of digital marketing channels and current marketing trends
  • Excellence in project management and ability to manage multiple concurrent initiatives
  • Ability to travel up to 30% of the time for events, including flexibility to travel internationally for events as required, with low frequency
  • Outstanding written and verbal communication skills
  • Strong attention to detail and ability to work in a fast-paced environment
  • Excellent interpersonal skills and ability to work effectively with diverse stakeholders
  • Flexibility to collaborate closely with international colleagues in different time zones

🏅 Preferred Experiences

  • Master's degree in a relevant field
  • Experience marketing AI-powered healthcare solutions or precision oncology products
  • Familiarity with regulatory requirements and MLR review processes for marketing medical devices or diagnostics
  • Experience with marketing analytics and ROI measurement
  • Experience with marketing automation and CRM platforms

📝 How to Apply

  • CV (resume, free format) submission required

🏃‍♀️ Hiring Process

  • Document Screening → Phone Screening → Competency-based Interview → Peer Interview → Culture-fit Interview → Onboarding
  • Reference checks may be conducted during the process.

🤝 Work Conditions and Environment

  • Work type: full-time
  • Working from home (USA)
  • Salary: after negotiation

🎸 ETC

  • If you misrepresent your experience or education or provide false or fraudulent information in or with your application, it may be grounds for cancellation of the employment.
  • We are an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, pregnancy-related conditions, and lactation), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, access to facilities and programs, and general treatment during employment.
  • Lunit USA, Inc. participates in E-Verify. E-Verify electronically compares information entered on the Employment Eligibility Verification, Form I-9, with records contained in Social Security Administration and Department of Homeland Security (DHS) databases. This helps employers verify the identity and employment eligibility of newly hired employees.
    Right to Work Notice.

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What You Should Know About (Global) Sr. Manager of Marketing Communications & Events, Oncology · Lunit USA, Lunit

Join Lunit USA as a Global Senior Manager of Marketing Communications & Events in Oncology! In this exciting role, you'll be part of a forward-thinking company aimed at reshaping cancer care using cutting-edge AI technology. Your main mission will be to craft and execute marketing communications strategies that showcase Lunit's revolutionary oncology solutions. Collaborating with different teams, you'll help to amplify our voice in the healthcare industry, ultimately aiming to drive customer engagement and enhance our brand visibility. Your knack for creativity will shine through as you lead impactful events and manage a diverse marketing calendar. You’ll be responsible for overseeing digital marketing initiatives, like social media and search engine marketing, ensuring they resonate with our target audience. Plus, managing various conferences and exhibitions will put your exceptional project management skills to the test, bringing together healthcare stakeholders and maximizing event ROI. If you have a solid background in healthcare marketing, a passion for making a difference in cancer care, and love the idea of working in a flexible, remote environment, this could be the perfect fit for you. Your journey to conquer cancer through AI starts here with Lunit!

Frequently Asked Questions (FAQs) for (Global) Sr. Manager of Marketing Communications & Events, Oncology · Lunit USA Role at Lunit
What does a Global Senior Manager of Marketing Communications & Events do at Lunit USA?

The Global Senior Manager of Marketing Communications & Events at Lunit USA develops and executes comprehensive marketing strategies to promote the company’s oncology solutions. This involves creating marketing campaigns, managing events, and collaborating with cross-functional teams to ensure effective communication and branding.

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What qualifications are needed for the Global Senior Manager position in Oncology at Lunit USA?

Candidates for the Global Senior Manager of Marketing Communications & Events position at Lunit USA should have at least 5 years of progressive marketing experience in the healthcare or medical technology industry, along with a Bachelor’s degree in relevant fields like Marketing or Life Sciences.

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What kind of experience is preferred for the Global Senior Manager role in Marketing at Lunit USA?

Lunit USA prefers candidates who have experience marketing AI-powered healthcare solutions or precision oncology products. Furthermore, familiarity with regulatory requirements and marketing analytics is highly valued.

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How does the Global Senior Manager of Marketing Communications & Events contribute to Lunit's mission?

By leading marketing initiatives and planning impactful events, the Global Senior Manager of Marketing Communications & Events helps elevate brand awareness and customer engagement. This directly supports Lunit's mission of conquering cancer through innovative AI solutions.

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Is the Global Senior Manager of Marketing Communications & Events position at Lunit USA a remote role?

Yes, the Global Senior Manager of Marketing Communications & Events position at Lunit USA is fully remote, providing flexibility while supporting the company's innovative marketing strategies.

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What are the key responsibilities for the Global Senior Manager of Marketing Communications & Events at Lunit USA?

Key responsibilities include developing marketing strategies, managing an annual marketing calendar, executing digital marketing campaigns, leading event planning, and collaborating with various teams to ensure coordinated marketing efforts.

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What type of travel is required for the Global Senior Manager of Marketing Communications & Events at Lunit USA?

The role requires occasional travel for events, up to 30% of the time. This may include international travel to conferences and exhibitions, although it is infrequent.

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Common Interview Questions for (Global) Sr. Manager of Marketing Communications & Events, Oncology · Lunit USA
Can you describe your experience with digital marketing in healthcare?

When answering this, highlight specific digital marketing campaigns you've managed, the channels you utilized, and the results achieved. Showcase your understanding of digital analytics and how you've adapted strategies based on data.

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How do you measure the success of a marketing campaign?

Discuss key performance indicators (KPIs) you've used in past campaigns. Explain the importance of analyzing ROI, engagement metrics, and lead generation rates to continually improve marketing strategies.

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What strategies would you implement to enhance brand awareness for Lunit USA?

Focus on innovative ideas, such as utilizing social media influencers in the healthcare field, creating shareable content, and leveraging partnerships with industry leaders to expand reach.

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Describe your experience with event management and lead generation.

Provide examples of events you've planned, including challenges faced and how you overcame them. Mention strategies for lead generation, like follow-up communications post-event.

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How do you ensure alignment between marketing initiatives and business objectives?

Explain the importance of regular communication with departments like sales and product teams to ensure that marketing campaigns support overall business goals. Share any frameworks or planning tools you use.

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What role does collaboration play in your marketing strategies?

Illustrate your approach to collaborating with cross-functional teams, emphasizing the value of diverse perspectives in delivering successful campaigns and events.

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How do you keep up with the latest marketing trends in healthcare?

Discuss resources like industry journals, webinars, and conferences you attend. Highlight how you apply new insights to refine your marketing strategies.

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Can you give an example of a successful marketing campaign you've led?

Provide a detailed account of a campaign from inception to results, emphasizing your role and the impact it had on engagement or sales, along with any measurable successes.

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What methods do you use to adapt to changes in marketing technology?

Share your proactive approach to learning about new technologies and tools, whether through online courses, networking, or experimentation, and how it has benefited your past roles.

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What do you believe is the biggest challenge in oncology marketing today?

Identify trends or issues affecting oncology marketing, such as regulatory hurdles or market competition, and propose solutions or strategies to effectively address these challenges.

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Lunit aims to make data-driven medicine the new standard of care. They develop AI solutions for precision diagnostics and therapeutics, to find the right diagnosis at the right cost, and the right treatment for the right patients. Established in 2...

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Full-time, remote
DATE POSTED
November 27, 2024

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