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Senior Field Marketing Manager

Octopus Deploy sets the standard for Continuous Delivery, empowering software teams to deliver value in an agile way. Over 4,000 organizations globally –  including Ubisoft, ASOS, Xero, monday.com, Stack Overflow, NASA, and Disney – rely on our Continuous Delivery, GitOps, and release orchestration solutions. 


Founded in Australia in 2012, our team of over 270 Octonauts now spans the globe. We combine high growth and big ambitions with a sustainable, balanced working environment. Our revenue has grown consistently between 30–50% every year for the past 8 years, and we’ve been profitable for 10 out of the past 11 years.


We’ve been remote-first since 2015 and work with an uncommon level of transparency. You can read our public handbook to learn how we work. We have a transparent approach to compensation that ensures people doing the same work with the same skill get paid the same, with well-defined career pathways. We foster a supportive, collaborative, and high-trust environment. We leave our job titles at the door and focus on doing what’s best for our customers and team. Our leaders never shy away from answering the tough questions at our all-hands calls or in 1:1s. We conduct interviews and onboarding virtually as part of being a remote-first company.


As the Octopus Field Marketing Manager for Europe, Middle East, and Africa (EMEA), you will be the primary field marketing leader responsible for Octopus’s presence in the region and a core part of the team expanding our footprint across that region.

This role is a remote position based in the UK (preferably London), but does require approximately 25% of travel to events across EMEA, mostly in the UK.


What you'll do:
  • Develop, plan, and execute the overall regional marketing plan to support the revenue objectives for your region. This involves collaborating with the Revenue team, channel partners, and your marketing peers. 
  • Execute best-in-class marketing campaigns in the EMEA market, both direct and with partners. This includes thought leadership, trade shows, lunch & learns, technical hands-on workshops, roundtables, webinars, ABM marketing, local advertising, and other tactics as appropriate. 
  • Amplify our market position through social media and external influencers.
  • Partner closely with the Revenue leadership to tactically engage key target accounts.
  • Plan and execute marketing experiments to meet the unique requirements of your region and scale and automate successful campaigns that have shown strong ROI. 
  • Closely track budgets, lead flow and follow-up, and results against goals. Communicate status, action items, results, and deliverables across the company. 


Your background:
  • 3 - 5+ years of marketing and demand generation experience in B2B - software toolchain space, preferably in DevOps/GitOps/Continuous Delivery.
  • Ability to travel to events & conferences across EMEA.
  • Proven track record executing innovative and multi-part event and demand generation programs. 
  • Experienced in using marketing automation tools (e.g. Hubspot, Marketo) and CRM systems (e.g. Salesforce)
  • Understanding of general demand generation concepts such as buyer journeys, personas, and sales pipeline.
  • Understanding of data and metrics to drive improvements.
  • Bachelor's degree, preferably in technology.
  • English language fluency.
  • A strong work ethic, team-player mentality, and experience working in a fast-paced, dynamic work environment. 
  • A self-starter approach, willing to have full ownership of your region and projects from day one. 
  • Understanding of how to work with the Revenue team and Partners to generate and advance the marketing pipeline. 
  • Understanding the concepts of DevOps, GitOps, and Continuous Delivery to engage in a dialog with prospects, customers, and industry influencers. 


Octopus has an internally open and transparent system for compensation. Any Octonaut can view the compensation for any role at any level. This ensures people doing the same work with the same skill get paid the same. 


The compensation for this role is:

Level 3:

Maturing- £60,000 +variable

Performing- £75,000 +variable


Benefits include a minimum of 25 days annual leave, up to 10 days of paid sick and carers leave, 12 weeks of fully paid parental leave with flexible return options, generous health care (100% individuals, 75% dependents), dental and vision, 401K matching, pension contributions of up to 5%, and stock options. Learn more


Interview Process

Below is the interview process you can expect for this role. We know interviewing can seem daunting, but rest assured we designed our interview process to move quickly while still getting you all the information you need.


👋🏼Initial chat [30 min]

Talent acquisition screen: Meet with your Talent Acquisition team and get a feel for what it would be like to be an Octonaut!


🧑‍💻Hiring manager chat [45–60 min]

Hiring manager chat: Designated time to chat with the hiring manager. This is a great opportunity to get to know each other. You should expect the hiring manager to ask questions about your professional background and goals. We welcome any questions you may have for us!


🎉Panel interview [60–90 min]

Final round chat: In this final round call, you meet cross-functional team members. You can expect a mix of leaders and individual contributors to join the chat. By the end of this call, you should have a great idea of what it’s like to work at Octopus. We should also have a great idea of what it would be like to have you on the team! We’ll ask any final questions and encourage you to do the same.








Our public employee handbook is the best place to learn more about life at Octopus. It includes our values, how we structure teams, career progression, leave and benefits, and much more. 


If you're enthusiastic about this position, even if you don’t meet all the criteria above, we wholeheartedly encourage you to submit your application. Our talent team is in-house, and we recognize that every individual brings something unique. We take the time to review every application and consider how you might add to the team. 


We know your time is precious. If you apply, we promise to update you at least once per week about the status of your application and to give you clear expectations for each step in the journey. 





[Note to Search Firms/Agencies]

Octopus Deploy does not compensate search firms for unsolicited assistance unless they have a written search agreement with Octopus Deploy and the requisition is position-specific. Any resumes, curriculum vitae and other unsolicited assistance from search firms that do not have a written search agreement or position-specific requisition submitted to any Associate of Octopus Deploy will be deemed the sole property of Octopus Deploy and no fee will be paid in the event the candidate is hired by Octopus Deploy.

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Average salary estimate

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$60000K
$75000K

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What You Should Know About Senior Field Marketing Manager, Octopus Deploy

As a Senior Field Marketing Manager at Octopus Deploy, you'll play a pivotal role in shaping our presence in the EMEA region within a remote-first environment. With an impressive roster of clients like NASA, Ubisoft, and Disney, our mission is to empower software teams through Continuous Delivery, GitOps, and release orchestration solutions. In this position, you will collaborate with various teams to develop and execute region-specific marketing plans that align with our aggressive revenue goals. Your creativity will shine as you roll out innovative campaigns, from engaging webinars to impactful trade shows and hands-on workshops. You will also be responsible for amplifying our brand through strategic social media initiatives and partnerships. With 3 to 5 years of relevant experience in B2B marketing, especially within the software toolchain sector, you’ll utilize your analytical mindset to track campaign performance, manage budgets, and refine efforts to ensure high returns on investment. This role combines the flexibility of remote work with the excitement of traveling to key events across EMEA, enhancing your influence and presence while working within a culture that values transparency, collaboration, and continuous improvement. If you thrive in fast-paced environments and are passionate about marketing in the tech industry, then we would love to hear from you!

Frequently Asked Questions (FAQs) for Senior Field Marketing Manager Role at Octopus Deploy
What does the role of Senior Field Marketing Manager at Octopus Deploy entail?

The Senior Field Marketing Manager role at Octopus Deploy involves developing and executing strategic marketing plans for the EMEA region. You'll collaborate with cross-functional teams to drive revenue objectives and enhance the company’s brand presence through innovative marketing campaigns, handling everything from trade shows to social media strategy.

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What qualifications are needed for the Senior Field Marketing Manager position at Octopus Deploy?

Candidates for the Senior Field Marketing Manager position at Octopus Deploy should have 3–5 years of experience in B2B marketing, preferably in the software toolchain sector. A strong understanding of marketing automation tools, demand generation concepts, and a willingness to travel are also essential.

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Can I work remotely as a Senior Field Marketing Manager at Octopus Deploy?

Yes, the Senior Field Marketing Manager role at Octopus Deploy is a remote position based in the UK, providing flexibility to work from home while requiring approximately 25% travel for events across the EMEA region.

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How does Octopus Deploy support career development for Senior Field Marketing Managers?

At Octopus Deploy, we believe in transparent career pathways. Senior Field Marketing Managers can expect a clear framework for advancement alongside ample opportunities for professional development. Our public handbook outlines how we support our employees' growth and success.

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What benefits are offered for the Senior Field Marketing Manager role at Octopus Deploy?

The benefits for the Senior Field Marketing Manager role at Octopus Deploy include a competitive salary structure, a minimum of 25 days of annual leave, healthcare coverage, generous parental leave, and opportunities for professional development, along with a transparent compensation philosophy.

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What is Octopus Deploy's work culture like for Senior Field Marketing Managers?

The work culture at Octopus Deploy is characterized by a high level of transparency, collaboration, and support. As a Senior Field Marketing Manager, you will thrive in an environment that fosters innovative thinking and team-driven success, where open communication is a priority.

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What types of marketing campaigns will I be involved with as a Senior Field Marketing Manager at Octopus Deploy?

In the role of Senior Field Marketing Manager at Octopus Deploy, you will manage various types of marketing campaigns, including thought leadership initiatives, ABM marketing strategies, local advertisements, webinars, and hands-on workshops, tailored to meet the unique requirements of the EMEA region.

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Common Interview Questions for Senior Field Marketing Manager
What experience do you have in executing marketing campaigns in the B2B software domain?

When answering this question, provide specific examples of successful marketing campaigns you've led. Highlight your metrics of success, such as increased leads generated or improved engagement rates, and emphasize your understanding of how these tactics fit into the overall marketing strategy.

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How would you prioritize your marketing initiatives as a Senior Field Marketing Manager?

Discuss your approach to prioritizing initiatives based on data analysis and alignment with business goals. Convey your ability to assess the ROI of various campaigns and focus on those that have the potential to generate the most significant impact on revenue.

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Can you describe your experience with marketing automation tools like HubSpot or Marketo?

Be ready to explain your familiarity with these tools, including how you've used them in past roles to streamline marketing efforts, track leads, and analyze campaign performance. Outline specific features or tactics you found particularly effective.

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What does collaboration with sales and revenue teams look like for you?

Discuss your past experiences working closely with sales teams to develop and execute marketing strategies that align with sales goals. Offer examples of how you helped to close deals or generate leads through targeted marketing initiatives.

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How do you measure the success of your marketing campaigns?

Describe the key performance indicators (KPIs) you track, such as conversion rates, lead generation, engagement metrics, or sales. Emphasize the importance of data-driven decision-making and how you use these insights to iterate on your campaigns.

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What innovative marketing strategies have you implemented in past positions?

Share specific examples of creative marketing strategies you employed in previous roles. Highlight the results of these initiatives and your ability to think outside the box when it comes to engaging potential customers.

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How do you plan to amplify Octopus Deploy’s presence on social media?

Discuss your strategies for utilizing social media platforms effectively to engage with the target audience. Include specific tactics such as influencer partnerships, content marketing, and community engagement that could elevate the company's brand visibility.

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How would you handle a low-performing marketing campaign?

Outline your approach to diagnosing the issues affecting campaign performance. Discuss the importance of analyzing data, gathering feedback, and making necessary adjustments based on insights, while remaining adaptable and focused on results.

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What is your understanding of DevOps and how does it inform your marketing strategies?

Explain your knowledge of DevOps principles and how they relate to your target audience. Describe how this understanding influences your messaging and marketing strategies to better resonate with potential customers.

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Why do you want to work for Octopus Deploy specifically?

Express your admiration for Octopus Deploy's innovative solutions and company culture. Discuss how the values and goals of Octopus align with your professional ambitions and why you believe you can contribute effectively to the team.

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Full-time, remote
DATE POSTED
November 29, 2024

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