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Business Development Lead, Technology Channel Partnerships

StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game, and digital out-of-home ads. We empower hundreds of digitally-focused companies to deliver outcomes and exceptional campaign performance everyday. StackAdapt was founded with a vision to be more than an advertising platform, it’s a hub of innovation, imagination and creativity.


The Strategic Partnerships & Alliances team is focused on building joint solutions with platforms, publishers, service providers, and value-added resellers. As part of the Revenue organization, we help our customers win by forging alliances and developing product offerings that reduce the level of effort required to deliver strong advertising outcomes. We do so by engaging our clients' partners, working with them to build joint solutions, and partnering with them to provide market-leading infrastructure, services, education and enablement that accelerate adoption of their business and ours.


We’re hiring a Business Development Lead to build and scale our first ever Technology Partnerships strategy. Technology Partnerships at StackAdapt is an emerging function and will be focused primarily on the development of “one-to-many” commercial engagements with market, vertical, or channel-specific publishers or platforms, looking to develop, scale, and service advertising businesses as an extension of their core business. 


Reporting directly to the VP of Strategic Partnerships & Alliances, you will be the team’s first anchor hire in EMEA, acting as a specialised “hunter”, focused on identifying net new Platforms, Publishers, and Networks that would find mutual appeal in building white-label advertising solutions on top of, and in partnership with StackAdapt.


StackAdapt is a Remote First company, we are open to candidates located anywhere in the UK for this position. 


What you’ll be doing:
  • Development of Go-to-Market Strategy for the UK/EMEA: Create a comprehensive strategy targeting potential Strategic Partners in the Technology Partnerships space (e.g., Publishers, Platforms, Networks). Clearly outline who to pursue, the rationale behind targeting them, and the anticipated impact these partnerships will have on StackAdapt’s business.
  • Net New Business Development: Build and maintain a robust pipeline of new partnerships. Identify opportunities and prioritize activities to maximize incremental revenue growth for StackAdapt’s business.
  • Onboarding and Adoption of New Strategic Partnerships: Drive the successful integration of net-new Technology Partnerships to deliver incremental demand. This includes crafting joint marketing strategies, commercialization plans, pricing models, shared reporting and pipeline metrics, and promoting partnerships both internally and externally.
  • Subject Matter Expert Collaboration: Act as the SME to coordinate with the core and enterprise Sales & Services teams, ensuring that Strategic Partnerships complement rather than erode existing revenue streams. Implement and enforce guidelines to maintain synergy between new and existing business efforts.


What you’ll bring to the table:
  • Demonstrated expertise in developing and scaling Platform API sales, Publisher Audience Extension programs, and platform white-label partnerships, along with supporting functions within the Marketing and Advertising software space.
  • Possess an entrepreneurial mindset, with a knack for identifying opportunities others might miss and thinking creatively. Extensive knowledge of the UK and EMEA markets, including key players with unique data, supply, or technology, who would benefit from building a white-label solution with StackAdapt.
  • Strong business and financial acumen with a talent for crafting innovative solutions. Capable of evaluating and communicating the cost, return, and time required to bring a solution to market, ensuring value is consistently delivered to partners and clients.
  • Technical proficiency in integrations, server-to-server setups, API development, identity solutions, and supply chain dynamics.
  • Proven ability to lead cross-functional collaboration and drive the adoption of the solutions you design.
  • Experienced with tools like Salesforce, LinkedIn Sales Navigator, Crossbeam/Reveal, and Business Intelligence platforms (e.g., Looker, ThoughtSpot).


StackAdapters Enjoy:
  • Competitive salary, bonus and commission structure.
  • Private Medical Insurance cover
  • Auto-enrolment into the company pension scheme
  • Work from home reimbursements
  • Coverage and support of personal development initiatives (conferences, courses, etc)
  • An awesome parental leave policy
  • A friendly, welcoming, and supportive culture
  • Our social and team events (virtually!)
  • Take part in our walk and wander policy and work anywhere in the world


StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.


About StackAdapt


We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded:



Ad Age Best Places to Work 2024

G2 Top Software and Top Marketing and Advertising Product for 2024

Campaign’s Best Places to Work 2023 for the UK

2024 Best Workplaces for Women and in Canada by Great Place to Work®

#1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising


#LI-Remote

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CEO of StackAdapt
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Vitaly Pecherskiy
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What You Should Know About Business Development Lead, Technology Channel Partnerships, StackAdapt

Join StackAdapt as a Business Development Lead for Technology Channel Partnerships in the UK and help us revolutionize the advertising landscape! At StackAdapt, we're not just another advertising platform; we are a vibrant hub of innovation where creativity meets technology. Your main mission will be to engineer our first-ever Technology Partnerships strategy, where you will focus on forging meaningful collaborations with publishers and platforms looking to enhance their advertising capabilities. Imagine developing a comprehensive Go-to-Market Strategy targeting potential strategic partners across the UK and EMEA, identifying key players and their unique data and technology. You'll be a trailblazer, driving net new business development, maintaining a robust pipeline, and ensuring these partnerships deliver real value. Collaborating with cross-functional teams, you will act as a subject matter expert to ensure a seamless integration of technology partnerships into our offerings. With an entrepreneurial spirit and a knack for spotting opportunities, you'll help StackAdapt accelerate growth and foster success for our partners! Our remote-first culture welcomes individuals from anywhere in the UK to join our diverse and ambitious team. Ready to make an impact?

Frequently Asked Questions (FAQs) for Business Development Lead, Technology Channel Partnerships Role at StackAdapt
What does a Business Development Lead for Technology Channel Partnerships at StackAdapt do?

As a Business Development Lead for Technology Channel Partnerships at StackAdapt, you'll develop and scale our partnerships in the UK and EMEA. Your role includes crafting Go-to-Market strategies, maintaining relationships with partners, driving integration processes, and ensuring mutual growth through innovative advertising solutions.

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What qualifications are needed for the Business Development Lead position at StackAdapt?

To succeed as a Business Development Lead at StackAdapt, you should have expertise in platform API sales and partnerships, strong business acumen, and knowledge of the UK and EMEA markets. Technical proficiency in integrations and API development is crucial, along with a proven ability to lead cross-functional projects.

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What is the work culture like at StackAdapt for a Business Development Lead?

The work culture at StackAdapt is inclusive and collaborative, valuing diverse perspectives. As a Business Development Lead, you'll enjoy a supportive environment that fosters innovation, encourages social events, and promotes work-life balance with a remote-first policy.

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What kind of personal development support does StackAdapt provide for the Business Development Lead?

StackAdapt is committed to your growth as a Business Development Lead. We offer coverage and support for personal development initiatives, including access to conferences and courses, ensuring you continuously enhance your skills and become a thought leader in technology partnerships.

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How does StackAdapt ensure the success of its Business Development Lead for Technology Partnerships?

Success for a Business Development Lead at StackAdapt comes from clear strategy development, strong partner relationships, and a commitment to collaborative marketing efforts. You'll work closely with internal teams to integrate solutions and measure the impact of partnerships for continuous improvement.

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What are the main responsibilities of the Business Development Lead at StackAdapt?

The primary responsibilities of the Business Development Lead at StackAdapt include developing the Technology Partnerships strategy, identifying new business opportunities, driving partner onboarding, and collaborating with sales teams to ensure harmonious integration of new partnerships into existing frameworks.

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Why is StackAdapt a great place to work for a Business Development Lead?

StackAdapt has been recognized as one of the best places to work, offering a competitive salary, comprehensive benefits, and a commitment to diversity and inclusion. You’ll join a friendly team that values collaboration and creativity, working in a thriving environment designed for success.

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Common Interview Questions for Business Development Lead, Technology Channel Partnerships
Can you describe your experience with platform API sales?

In responding to this question, you should detail specific experiences where you successfully developed and scaled platform API sales. Highlight metrics of success and how your strategies benefitted the overall business, emphasizing your understanding of technical integrations.

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How do you approach developing a Go-to-Market strategy?

When asked about your Go-to-Market strategy, illustrate your methodical approach, including market research, identifying target partners, and outlining expected outcomes. Discuss how you align the strategy with the overall business objectives of StackAdapt.

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What strategies do you use to build and maintain partnerships?

You can answer this by outlining your relationship-building methods, such as regular communication, delivering value, and creating aligned goals. Share an example of a successful partnership you've fostered and the techniques that led to its success.

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What role does market knowledge play in business development?

Highlight the significance of understanding market dynamics, trends, and key players in your sector. Explain how this knowledge helps you to anticipate client needs and effectively position StackAdapt’s offerings to meet those needs successfully.

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How do you measure the success of a partnership?

Discuss the key performance indicators (KPIs) you track, such as revenue growth, engagement levels, and partnership longevity. Emphasize your analytical abilities and the tools you use to assess performance and make data-driven decisions.

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Can you walk us through a time you overcame a business development challenge?

Share a specific challenge you faced in business development, the steps you took to overcome it, and the ultimate outcome. This illustrates your problem-solving skills and resilience in a competitive environment.

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How do you ensure synergy between new and existing partnerships?

Focus on your strategies for collaboration, such as regular team meetings, shared objectives, and clear communication channels that ensure both new and existing partnerships work together harmoniously and support each other’s success.

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What role does technology play in your development strategies?

Explain how technology enhances your development strategies, from using CRM systems for tracking leads to utilizing analytics for decision-making. Be sure to connect this back to how it specifically benefits StackAdapt's approach to partnerships.

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How do you prioritize potential partnerships?

Detail your criteria for prioritizing partnerships, such as potential revenue impact, strategic alignment, and resource availability. Discuss how you ensure your focus aligns with StackAdapt’s broader business objectives, enhancing both your initiatives and overall company strategy.

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What do you think is the most critical factor in a successful technology partnership?

Reflect on the importance of trust, communication, and shared goals in establishing fruitful technology partnerships. Sharing specific examples of how these elements play out in successful partnerships will provide further insight into your philosophy and approach.

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StackAdapt is a self-serve advertising platform offering multi-channel solutions like native, display, video, connected TV, and audio ads, combining advanced machine learning with an exceptional user experience.

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Full-time, remote
DATE POSTED
November 26, 2024

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