Programmatic Account Manager, Political

As a Programmatic Account Manager at StackAdapt, you will manage client relationships dedicated to the political sector, ensuring users adopt our StackAdapt platform effectively while optimizing and reporting on their advertising campaigns to meet their goals.

To excel as a Programmatic Account Manager at StackAdapt, you'll need strong Real Time Bidding skills, experience with digital advertising platforms like Google Ads and Facebook Ads, and a proven track record of managing client relationships within the political landscape.

At StackAdapt, you'll find a friendly and supportive work culture that encourages collaboration, creativity, and personal growth. We take pride in our remote-first approach while also offering team events and opportunities for social engagement.

StackAdapt offers robust training and onboarding programs, access to programmatic courses and certifications, and support for personal development initiatives like conferences and courses, ensuring that our Programmatic Account Managers continually enhance their skills.

Employees at StackAdapt benefit from competitive salaries, 401K matching, generous vacation policies, comprehensive health benefits, work-from-home reimbursements, and a friendly, supportive workplace culture that values employee well-being.

Yes, the role may require occasional travel to meet clients within your region, which can be a great opportunity to strengthen relationships and understand client needs better in-person.

Success in this role at StackAdapt requires being detail-oriented, having strong analytical skills for campaign performance reviews, excellent communication abilities, and a creative approach to developing unique campaign strategies tailored to the political landscape.

In managing client relationships as a Programmatic Account Manager, I believe in proactive communication, understanding client objectives deeply, and offering tailored solutions that enhance their campaign performance while maintaining transparency throughout the process.

My experience with RTB includes developing strategies that leverage real-time data to auction impressions efficiently, which can dramatically improve campaign targeting and ROI. I ensure campaigns are optimized by analyzing performance metrics regularly.

I utilize various tools within the StackAdapt platform for campaign optimization, including built-in analytics for measuring campaign goals and reporting tools that help demonstrate the value we deliver to clients effectively.

Identifying upselling opportunities involves regularly reviewing client performance data, understanding their evolving needs, and presenting tailored solutions or new services that align with their goals during quarterly business reviews.

A successful campaign strategy I developed involved segmenting the audience meticulously based on voting behaviors and optimizing ad placements and creative variations, which led to a significant increase in engagement and conversion rates for my political client.

To explain complex technical concepts to non-technical clients, I would use relatable analogies, visual aids, and break down the information into simpler steps, ensuring they grasp the key points without feeling overwhelmed by jargon.

Challenges in managing political advertising campaigns often revolve around navigating regulatory compliance and timing. I address these challenges by staying updated with regulations and creating adaptable timelines that allow for last-minute changes.

I stay informed about the latest digital advertising trends by actively participating in industry webinars, following digital marketing blogs, and engaging with thought leaders on social media to continuously enhance my knowledge.

When setting up a new campaign on the StackAdapt DSP, I start by collaborating with the client to define objectives, then I focus on audience targeting, creative assets, and conversion tracking, ensuring all technical requirements are met for a smooth launch.

I am passionate about the intersection of technology and political advocacy, and I admire StackAdapt's innovative approach to programmatic advertising. Being able to help clients maximize their campaign effectiveness in this realm motivates me to contribute to the company's success.