B2B Marketing Manager

The B2B Marketing Manager at Spotlight Sports Group is responsible for a range of crucial tasks that drive the marketing efforts aimed at global betting industry professionals. This includes managing events, crafting compelling press releases, overseeing digital marketing strategies on platforms like LinkedIn, and creating engaging inbound content. The role also involves budget management and campaign planning to maximize ROI and developing effective lead generation initiatives through targeted marketing strategies.

To apply for the B2B Marketing Manager position at Spotlight Sports Group, candidates typically need a Bachelor's degree in a related field along with proven experience in B2B marketing. Ideally, applicants will have a strong understanding of digital marketing strategies and tools, as well as experience within the sports betting or gaming industry. Excellent communication, organizational skills, and an ability to manage multiple projects simultaneously are essential.

To increase your chances of securing the B2B Marketing Manager role at Spotlight Sports Group, highlight your relevant experience in B2B marketing and your understanding of the sports betting industry in your application. Demonstrating strong communication skills and a track record of effective digital marketing campaigns will also make you a standout candidate. Tailor your resume to show specific examples of how you've successfully managed budgets and led projects that delivered positive ROI.

The work environment for a B2B Marketing Manager at Spotlight Sports Group is fast-paced, dynamic, and collaborative. In this role, you will join a team of passionate professionals who are committed to producing best-in-class digital products and content for the sports betting market. The company also embraces a hybrid work model, allowing you flexibility in your working conditions while fostering a supportive atmosphere through well-being initiatives and social gatherings.

As a B2B Marketing Manager at Spotlight Sports Group, you'll enjoy a comprehensive benefits package that includes private medical insurance, generous parental leave, and mental health support. Additionally, employees benefit from birthdays off, 25 days of holiday per year, a pension scheme, and access to various employee recognition programs, like the Step Further Awards. Moreover, the company encourages philanthropic activities by offering two days of volunteer time annually.

Digital marketing experience is crucial for the B2B Marketing Manager role at Spotlight Sports Group, as the position involves managing the company’s online presence, including social media channels and the corporate website. An understanding of digital tools and strategies is essential for effectively capturing leads, engaging with the target audience, and executing successful marketing campaigns that elevate the brand's visibility in the global sports betting market.

The B2B Marketing Manager at Spotlight Sports Group will oversee a variety of exciting projects, including organizing corporate events and conferences, creating and distributing press releases, managing online content like newsletters and blog posts, and collaborating on product positioning and marketing collateral. They will also develop strategic marketing campaigns while managing the B2B marketing budget to achieve business objectives and maximize ROI.

When answering this question, emphasize any relevant roles you've had that involved B2B marketing, particularly within the sports betting or a related industry. Share specific campaigns or projects you've managed, highlighting the strategies you used and the outcomes you achieved. Discuss metrics that demonstrate your effectiveness, such as lead generation numbers or increased engagement rates.

To answer this, outline your process for developing a marketing strategy, starting with market research to understand the target audience and competition. Discuss how you would set clear goals and KPIs, collaborate with cross-functional teams for insights, and create a comprehensive plan, including digital marketing tactics, event management, and communications. Emphasize the importance of measuring success and making data-driven adjustments.

In your response, mention specific tools and platforms you've used, such as CRM systems, email marketing platforms, and social media management tools. Explain how you've utilized these tools to manage campaigns effectively, track performance metrics, and generate leads. This showcases your technical skills and familiarity with the latest marketing technologies.

Begin by discussing the importance of setting clear objectives and KPIs at the outset of each campaign. Share examples of how you've measured success using metrics like ROI, customer engagement rates, lead conversions, and audience growth. This not only demonstrates your analytical approach but also your ability to adapt strategies based on performance data.

When responding to this question, detail the goals of the event, your role in the planning and execution, and the results it achieved. Highlight how you coordinated logistics, managed budgets, and promoted the event. If applicable, include metrics that illustrate its success, such as attendance numbers, engagement levels, or subsequent lead generation.

Share your strategies for prioritizing tasks and managing time efficiently under pressure. Discuss tools or techniques you use, such as project management software or agile methodologies. Emphasize your ability to stay organized and communicate openly with team members to ensure deadlines are met without compromising quality.

Explain your method for creating press releases and other marketing content, focusing on the importance of clear messaging, brand voice, and understanding the audience. Discuss how you conduct research, use storytelling techniques, and incorporate SEO best practices to maximize visibility and engagement.

In your answer, discuss the significance of having a defined brand voice and style guidelines. Explain how you maintain consistency by ensuring all marketing materials, whether digital or print, align with these guidelines. Use examples from your previous work to illustrate your point, showing how you coordinated with different departments to uphold the brand's image.

Outline your approach to enhancing LinkedIn presence, including strategies like content planning, audience engagement through comments and posts, and utilizing LinkedIn tools for targeted advertising. Highlight the importance of sharing valuable industry insights, showcasing products, and engaging directly with followers to build relationships and drive brand awareness.

Discuss your methods for building and maintaining relationships with external media and partners, such as regular communication, providing valuable content, and mutually beneficial collaborations. Share any past experiences where you've successfully established alliances that benefited your marketing efforts, demonstrating your networking and relationship-building skills.