Job details

Director, Customer Acquisition and Strategy - (REMOTE)

We are one of the first all-remote companies with 2,000+ team members utilizing our virtual office called eXp World. This role is work-from-anywhere in the U.S.

Who is eXp?

Doing the audacious is part of eXp Realty’s DNA. We are a company that rewards creative minds who can offer bold solutions, where opinions matter, anything is possible and the outcome can be revolutionary. As a global full-service real estate brokerage utilizing a 3-D, fully immersive, cloud office environment, offering 24/7 access to collaborative tools & training, eXp has broken the traditional mold of real estate. We are doing big things.

Come join us at eXp Realty – a 7x Glassdoor Best Places to Work organization!

What you will do:

The Director, Customer Acquisition and Strategy will lead marketing for eXp’s Business and Agent Solutions group, driving profitable revenue growth through agent acquisition and adoption. Reporting to the EVP of Corporate Development, the Director will oversee marketing strategy, campaign execution, content, community engagement, and analytics. This is an individual contributor role with potential to build a team over time, while coordinating closely with the corporate marketing team. This role supports growth for SUCCESS Lending, Agent Healthcare, Making it Rain, Realty Connect, and other key business lines.

Develop and Execute Comprehensive Marketing Strategies: Create and implement marketing plans aimed at driving brand awareness, with a primary focus on eXp Agent acquisition and adoption, while also targeting other key audiences to support revenue growth across multiple business lines.
Optimize Digital Channels: Leverage digital channels, including email marketing, social media, affiliate programs, and paid advertising, to drive eXp Agent adoption and engagement, while extending reach to potential agents and other target audiences.
Campaign Management: Oversee end-to-end marketing campaigns, including content marketing, social media, email, and influencer partnerships, primarily to boost eXp Agent adoption and engagement, while also supporting broader business growth initiatives. Leverage key performance indicators (KPIs) for optimization and ensure alignment with strategic objectives.
Collaborate with Corporate Marketing Team: Coordinate with the corporate marketing team to inform, align and leverage shared service resources to drive growth across multiple business lines.
Cross-Functional Collaboration: Partner with product, sales, and operations teams to align marketing strategies with company objectives and ensure consistent brand messaging. Actively drive coordination between teams to implement shared objectives effectively.
Market Research and Analysis: Conduct market research to identify opportunities for agent growth, market expansion, and product positioning.
Analyze Performance: Track marketing performance using key metrics like ROI, customer acquisition cost, and agent engagement. Use data-driven insights for continuous improvement.
Manage Budget: Develop, review, and manage the marketing department’s budget, ensuring a high ROI and efficient allocation of resources.
Foster Community Engagement: Oversee content creation for blogs, social media, and newsletters to foster engagement and build brand loyalty. Develop both internal and external eXp Agent communities by creating initiatives that encourage collaboration, knowledge sharing, and support among agents, while also engaging prospective agents and related audiences. Lead initiatives that strengthen relationships and create a collaborative culture among agents.

How you will grab our attention:

Leadership: Proven experience driving marketing initiatives and collaborating effectively with cross-functional teams.
Strategic Execution: Skilled in developing and executing multi-channel marketing strategies, leveraging both qualitative and quantitative insights to support decision-making.
Cross-Functional Collaboration: Ability to partner effectively across departments.
Data-Driven: Proficient in using data analytics and tools like HubSpot CRM, Google Analytics.
Creative Problem-Solving: Ability to innovate and solve complex challenges.
Master’s degree required or equivalent years of applicable experience
10+ years experience

If you think you’d make a great match for this position but don’t meet all the requirements, we would still encourage you to apply!

What eXp Realty Provides:

Work from anywhere
Flexible Time Off for Salaried Employees
401k with 4% match (immediate vesting)
Robust Medical, Dental, & Vision benefits
Company provided equipment
Monthly Technology Stipend
FSA & HSA with employer contributions
Health & Wellness incentives
100% Paid Parental Leave

We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, eXp is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.

Average salary estimate

$100000 / YEARLY (est.)

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$80000K

$120000K

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What You Should Know About Director, Customer Acquisition and Strategy - (REMOTE), eXp Realty®

Welcome to eXp Realty, where we are redefining the real estate industry! As the Director, Customer Acquisition and Strategy, you'll be at the forefront of pioneering marketing initiatives that drive agent acquisition and engagement for our innovative Business and Agent Solutions group. This is a fantastic opportunity to work remotely from anywhere in the U.S. and lead a dynamic team that’s passionate about transforming the way real estate operates. In this role, you’ll craft and execute comprehensive marketing strategies that elevate eXp’s brand visibility while targeting our diverse audience to support not just eXp Agent recruitment, but also overall revenue growth across strategic business lines like SUCCESS Lending and Realty Connect. Your creativity will shine as you optimize digital channels including social media, email, and paid advertising, creating end-to-end campaigns that resonate with our agents and expand our reach to prospective ones. By collaborating closely with our corporate marketing team and various departments, you will ensure alignment with company objectives and showcase consistent brand messaging that speaks volumes. Additionally, your analytical skills will be invaluable in tracking performance metrics to refine and optimize our marketing efforts. If you're looking to join a company that encourages innovation, values collaboration, and is honored to be a 7x Glassdoor Best Places to Work organization, apply today and be a part of our exciting journey at eXp Realty!

Frequently Asked Questions (FAQs) for Director, Customer Acquisition and Strategy - (REMOTE) Role at eXp Realty®

What does the Director, Customer Acquisition and Strategy role do at eXp Realty?

The Director, Customer Acquisition and Strategy at eXp Realty is responsible for leading marketing initiatives that drive agent acquisition and engagement. This role involves developing comprehensive marketing strategies, managing campaign execution, and optimizing digital channels to enhance brand awareness and support revenue growth across various business lines.