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New College Graduate Marketing Specialist

Job Description

We are seeking a Marketing Specialist to drive the development and promotion of Renesas’ Partner Ecosystem by identifying, engaging, and collaborating with strategic partners across North America. The role focuses on creating impactful marketing strategies, leveraging digital platforms, and showcasing innovative partner solutions to expand Renesas’ reach and influence in the semiconductor and technology markets.

  • Actively seek out and identify potential North American partners aligned with the mission and vision of Renesas Partner Ecosystem, which includes IDH (independent design house), Module Partners (System-On-Module, Connectivity, Camera for vision AI, etc), Open Source Community Partners, Silicon Partners, ODM (original design manufacturer), etc.
  • Establish and maintain strong relationships with key decision-makers at partner companies, understanding their business needs and objectives. Maximize Renesas silicon contents on Partner's board for joint GTM (Go-to-Market)
  • Collaborate with partners to develop and support joint marketing plans, leveraging social media such as LinkedIn, Youtube, Facebook, etc., for lead generation, audience targeting, and content distribution. Promote partner solutions through Renesas sales team, tradeshows, regional Tech Day, etc.
  • Develop marketing materials and messaging to promote partner success stories and showcase the value of the partnership.
  • Support the partner activities in Taiwan, South Korea, etc.
  • Support the partner solution promotion on Renesas.com

Qualifications

 

  • Communication skills: Excellent verbal and written communication to effectively interact with partners at various levels.
  • Relationship building: Ability to build strong relationships with partners and maintain open communication channels.
  • Stakeholder management: Skillful navigation of diverse stakeholders and aligning their interests.
  • Project management skills: Ability to plan, execute, and monitor partner engagement initiatives.
  • Collaboration: Ability to work effectively with cross-functional teams across the organization

 

Required educational background:

  • Recent graduate with a Bachelor's degree in electrical engineering

Additional Information

Renesas offers a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, and pet insurance. In addition to elective benefit options, benefited employees receive company-paid life insurance and AD&D, LTD, short term medical benefits as well as paid sick time, paid holidays, and accrued paid vacation. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources. 
 

Renesas is an embedded semiconductor solution provider driven by its Purpose ‘To Make Our Lives Easier.’ As the industry’s leading expert in embedded processing with unmatched quality and system-level know-how, we have evolved to provide scalable and comprehensive semiconductor solutions for automotive, industrial, infrastructure, and IoT industries based on the broadest product portfolio, including High Performance Computing, Embedded Processing, Analog & Connectivity, and Power.
 
With a diverse team of over 21,000 professionals in more than 30 countries, we continue to expand our boundaries to offer enhanced user experiences through digitalization and usher into a new era of innovation. We design and develop sustainable, power-efficient solutions today that help people and communities thrive tomorrow, ‘To Make Our Lives Easier.’     
 
At Renesas, you can: 

  • Launch and advance your career in technical and business roles across four Product Groups and various corporate functions. You will have the opportunities to explore our hardware and software capabilities and try new things.  
  • Make a real impact by developing innovative products and solutions to meet our global customers' evolving needs and help make people’s lives easier, safe and secure. 
  • Maximize your performance and wellbeing in our flexible and inclusive work environment. Our people-first culture and global support system, including the remote work option and Employee Resource Groups, will help you excel from the first day.    

Are you ready to own your success and make your mark?  

Join Renesas. Let’s Shape the Future together.  

Renesas Electronics is an equal opportunity and affirmative action employer, committed to celebrating diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by federal, state or local law. For more information, please read our Diversity & Inclusion Statement.

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What You Should Know About New College Graduate Marketing Specialist, Renesas Electronics

Are you a recent graduate looking to kick-start your career in marketing? Renesas Electronics, a leading semiconductor solution provider, is on the lookout for a New College Graduate Marketing Specialist to join our team in Morrisville, North Carolina. In this dynamic role, you will be at the forefront of our Partner Ecosystem initiative, helping to identify and engage strategic partners across North America. Your days will be filled with exciting challenges, from crafting impactful marketing strategies to leveraging digital platforms for lead generation. Collaborating with various stakeholders, you will establish solid relationships with decision-makers at partner companies, ensuring that Renesas solutions are well represented. You’ll create engaging marketing materials that showcase partner success stories while working closely with our sales team and participating in regional Tech Days. You won't just be promoting products; you’ll be part of a mission to expand Renesas’ influence in the technology market while gaining invaluable experience and skills. If you have excellent communication skills, a passion for relationship building, and the ability to work with cross-functional teams, this is the opportunity for you. This role is ideal for someone eager to make a real impact while being supported by an inclusive work environment that values innovation and collaboration. At Renesas, you’ll embrace a culture that encourages you to own your success and shape the future, all while contributing to our purpose of making lives easier. Join us and start your journey in the tech world today!

Frequently Asked Questions (FAQs) for New College Graduate Marketing Specialist Role at Renesas Electronics
What responsibilities does the New College Graduate Marketing Specialist have at Renesas?

The New College Graduate Marketing Specialist at Renesas will focus on driving the development and promotion of the Partner Ecosystem by identifying and engaging strategic partners across North America. Responsibilities include creating marketing strategies, collaborating with partners on joint marketing plans, and developing marketing materials to showcase partner solutions.

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What qualifications are needed for the New College Graduate Marketing Specialist position at Renesas?

To qualify for the New College Graduate Marketing Specialist role at Renesas, candidates should possess a Bachelor's degree in electrical engineering and demonstrate strong communication, relationship building, and project management skills. Recent graduates who are eager to learn and excel in a collaborative environment will thrive in this position.

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How can I apply for the New College Graduate Marketing Specialist role at Renesas?

Interested candidates can apply for the New College Graduate Marketing Specialist role at Renesas by visiting the company’s career page, where they can submit their resume and cover letter. Be sure to highlight your educational background and any relevant experience that showcases your marketing and project management skills.

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What kind of training will I receive as a New College Graduate Marketing Specialist at Renesas?

As a new colleague at Renesas, you can expect a comprehensive onboarding experience, including a detailed orientation on benefits and resources. Additionally, you will be provided with ongoing training opportunities to help you develop the necessary skills for the New College Graduate Marketing Specialist position, particularly in partner engagement and marketing strategies.

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What kind of projects will the New College Graduate Marketing Specialist work on at Renesas?

In the role of New College Graduate Marketing Specialist at Renesas, you will work on a variety of exciting projects, including collaborating with strategic partners to create joint marketing plans, leveraging social media for lead generation, and developing marketing materials that highlight partner success stories in the semiconductor industry.

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What benefits are offered to New College Graduate Marketing Specialists at Renesas?

Renesas offers a comprehensive benefits package for their New College Graduate Marketing Specialists, which includes medical options, flexible spending accounts, life insurance, paid sick time, paid holidays, and career development opportunities, fostering personal and professional growth in a supportive environment.

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Where is the New College Graduate Marketing Specialist position located?

The New College Graduate Marketing Specialist position at Renesas is located in Morrisville, North Carolina. This area is known for its vibrant tech scene, providing a great environment for emerging professionals in the semiconductor and technology fields.

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Common Interview Questions for New College Graduate Marketing Specialist
How do you approach developing marketing strategies for new partners?

To effectively develop marketing strategies for new partners, I would first conduct a thorough analysis of the partner’s business needs and goals. This involves understanding their target audience and competitive landscape, followed by brainstorming creative ideas that leverage both our brand strengths and the unique propositions of our partners.

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Can you provide an example of how you’ve successfully collaborated with a team?

In my past experiences, successful collaboration involved having regular meetings with cross-functional teams to align on project goals. For instance, I coordinated with design and sales teams to ensure our marketing materials were accurately representing our offering, fostering an inclusive environment where everyone felt their input was valued.

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What role does communication play in marketing partnerships?

Communication is pivotal in marketing partnerships as it fosters trust and ensures that all parties are aligned. I believe in maintaining open channels for constant feedback, which helps adjust strategies promptly based on insights gained, leading to stronger partner relationships and successful outcomes.

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Describe a time when you had to manage multiple projects simultaneously.

To manage multiple projects simultaneously, I used organizational tools and prioritized tasks based on deadlines and impact. Regular check-ins ensured I stayed on track while allowing adjustments as new priorities arose, ultimately leading to successful project completions.

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How do you measure the success of a marketing campaign?

I measure the success of a marketing campaign by analyzing key performance indicators (KPIs) such as engagement rates, lead generation, and conversion metrics. Post-campaign evaluations help understand what worked well and what could be improved for future initiatives.

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What do you think is the most important skill for a New College Graduate Marketing Specialist?

I believe the most important skill for a New College Graduate Marketing Specialist is adaptability. The marketing landscape is ever-changing, and being able to learn quickly and adapt strategies to meet evolving demands is crucial for success in this role.

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How would you handle a disagreement with a partner?

In handling a disagreement with a partner, I would focus on understanding the other party's perspective while communicating my concerns clearly. I would aim for a collaborative solution by seeking common ground and ensuring the dialogue remains constructive to strengthen the partnership.

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What digital marketing tools are you familiar with?

I am familiar with various digital marketing tools such as social media management platforms, email marketing software, and analytics tools for tracking campaign performance. Utilizing these technologies helps streamline workflows and drives more insightful marketing efforts.

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How can you contribute to promoting partner success stories?

To promote partner success stories effectively, I would work closely with the partner to gather relevant data and testimonials. Creating compelling narratives around their achievements and integrating them into our marketing strategies helps showcase the value of our collaborations.

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What excites you about working at Renesas as a New College Graduate Marketing Specialist?

What excites me most about working at Renesas is the opportunity to be at the intersection of technology and marketing, helping to drive impactful solutions that make lives easier. I look forward to working in an innovative environment where I can develop my skills and contribute to meaningful projects.

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Renesas Electronics Corporation delivers trusted embedded design innovation with complete semiconductor solutions. Renesas provides quality and comprehensive solutions for a broad range of Automotive, Industrial, Home Electronics (HE), Office Auto...

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Full-time, hybrid
DATE POSTED
November 29, 2024

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