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Marketing Analyst, US Client Marketing, Community

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

This is an exciting time to join Visa's U.S. Marketing Services team, as we strengthen our focus on developing new partnerships and deepening relationships with established Issuers, Group Service Providers, and Processors.

As part of the U.S. Marketing Services team, the Marketing Coordinator, Business Development, U.S. Client Marketing Community Issuers, Group Service Providers, and Processors will support the development, sell-in and program management of client programs that optimize the use of Visa marketing platforms/initiatives.

This Coordinator is responsible for supporting partnership relationships with Visa’s issuer, processor and group service provider clients, and building best-in-class co-marketing plans that support business goals for both Visa and its clients. This position fills a key role in our expanded focus on business development efforts in the Community space.

The U.S. Client Marketing team, part of the overall North America Marketing organization, is transforming how we partner with clients to drive engagement, through a proactive and results driven marketing approach. As part of the team, the Marketing Coordinator, Business Development, will be responsible for a supporting role in prospecting, pricing, and selling in marketing solutions for Visa’s issuer/GSP/Processor clients, while also working closely with the Marketing Delivery team on oversight of program execution and management. The Marketing Coordinator, Business Development will engage partner teams across Visa with oversight of execution on marketing programs to help grow our clients’ payment card business and support in driving incremental client and Visa revenue.

The Marketing Coordinator must be able to thrive in a dynamic, fast-moving and highly matrixed environment. You are results-oriented, flexible, and have a “can do”, positive attitude. Additionally, you possess a strong track record in working collaboratively with internal team members, stakeholders and external clients.  You should be detail oriented and will be responsible for support in planning marketing strategies and partnership initiatives to grow Visa’s business with Visa’s clients, through the activation of Visa marketing analyses, platforms/initiatives and strategic use of Visa’s sponsorship assets. In addition, you should be confident in communicating directly with clients through conference calls, video conferences, or in-person meetings. You will support important administrative functions across multiple platforms including managing budgets, using Visa tools & applications and financial reporting.

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

Qualifications

Basic Qualifications

  • 2 or more years of marketing and project management experience with a bachelor's degree or Advanced Degree (e.g. Masters, MBA, JD, MD)

 

  • You have prior experience in business development
  • You have prior experience in designing and executing multichannel marketing campaigns (i.e., paid social, search engine marketing, paid social, email, direct mail etc.) across the marketing lifecycle (acquisition, usage, retention, loyalty)
  • You have prior experience in managing agency partner relationships as part of client program development


Preferred Qualifications

  • 3-5 years of work experience with a bachelor’s degree or more than 2 years of work experience with an advanced degree (e.g. Masters, MBA, JD, MD)
  • Your work experience is closely related to marketing and project management
  • Team player with experience coordinating cross functional, end-to-end projects that included a high level of detail and ability to ensure project deadlines and budgets are met
  • Self-motivated and proactive in asking questions / proposing solutions
  • Strong process orientation: able to create processes from scratch and able to identify and drive continuous improvements
  • Highly proficient in Excel, Word, and PowerPoint: you’re comfortable managing spreadsheets, devising formulas, creating pivot tables, and performing data analysis, while also building executive and client presentations
  • Strong written and verbal communication skills, you create visually clear, concise, and insightful work product and are comfortable presenting to senior leaders
  • A relationship builder who earns the trust and rapport of partners at multiple levels
  • Ability to thrive in high pressure situations and a fast paced and matrixed environment while being level-headed under pressure
  • Comfortable juggling multiple projects and quick to adapt to shifting priorities
  • Ability and initiative to self-manage when necessary and ability to multitask to support multiple efforts as needed
  • Experience running meetings with internal and external stakeholders
  • Ensure compliance and process correctness of projects to adhere to Visa key controls and brand standards
  • Digital marketing experience a plus

Additional Information

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.  Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 89,900 to 121,600 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

Average salary estimate

$105750 / YEARLY (est.)
min
max
$89900K
$121600K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Analyst, US Client Marketing, Community, Visa

Join Visa as a Marketing Analyst in the U.S. Client Marketing team in Atlanta, GA! If you're passionate about optimizing marketing solutions and love collaborating to drive business growth, this could be the role for you. Visa is a leader in payments technology with a mission to create solutions that uplift everyone, everywhere. As a Marketing Analyst, you'll be at the forefront of establishing and nurturing relationships with issuers, processors, and other partners. Your key responsibilities will revolve around the development of innovative co-marketing plans and supporting administrative functions crucial for program execution. Imagine working in a dynamic, fast-paced environment where you get to analyze marketing strategies and help clients successfully activate Visa's marketing platforms! In this crucial role, you'll not only manage marketing initiatives but also engage with clients to ensure their business goals align perfectly with Visa’s capabilities. Your attention to detail and proactive approach will be pivotal as you juggle multiple projects and adapt to the evolving needs of the business. Plus, enjoy the flexibility of a hybrid work environment while thriving in a culture that values collaboration and creativity. Bring your prior experience in marketing and project management to make an impact in this exciting position at Visa, where every day presents new opportunities to drive growth and enhance client engagement. Your journey at Visa can be the one that takes your career to new heights—come and see what it’s all about!

Frequently Asked Questions (FAQs) for Marketing Analyst, US Client Marketing, Community Role at Visa
What does a Marketing Analyst do at Visa?

As a Marketing Analyst at Visa, you will support the U.S. Client Marketing team in developing co-marketing plans, managing client partnerships, and overseeing marketing program execution. Your role will involve collaborating with various internal teams and communicating directly with clients.

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What qualifications do I need for the Marketing Analyst position at Visa?

To qualify for the Marketing Analyst position at Visa, you should have at least 2 years of experience in marketing and project management. A Bachelor’s degree is required, and preferred qualifications include 3-5 years of related experience and proficiency in digital marketing strategies.

Join Rise to see the full answer
What skills are essential for a Marketing Analyst at Visa?

Essential skills for a Marketing Analyst at Visa include strong communication abilities, project management expertise, familiarity with multichannel marketing campaigns, and proficiency in tools like Excel and PowerPoint for data analysis and presentations.

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How does the hybrid work model work for Visa's Marketing Analyst role?

The hybrid work model at Visa requires Marketing Analysts to be in the office for 2-3 set days a week, balancing remote work while meeting business needs. This flexibility allows you to enjoy the best of both worlds in your day-to-day responsibilities.

Join Rise to see the full answer
What is the salary range for a Marketing Analyst at Visa?

The estimated salary range for a Marketing Analyst at Visa is between $89,900 to $121,600 per year, which may include potential sales incentives. The final salary may vary based on factors like your experience and skills.

Join Rise to see the full answer
What are the career growth opportunities for a Marketing Analyst at Visa?

A Marketing Analyst at Visa has numerous opportunities for career growth, including progressing to senior marketing roles or specializing in areas like digital marketing and client services. The skills you develop will position you well for advancement.

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What is Visa's culture like for a Marketing Analyst?

Visa promotes an inclusive and dynamic culture that values creativity and collaboration. As a Marketing Analyst, you’ll be encouraged to express your ideas, engage with a diverse team, and work in an environment that supports both personal and professional growth.

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Common Interview Questions for Marketing Analyst, US Client Marketing, Community
Can you describe your experience with multichannel marketing campaigns?

When answering this question, provide specific examples of campaigns you’ve worked on, detailing your role in the planning, execution, and analysis phases. Highlight your experience with different channels like social media, email, and direct mail.

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How do you prioritize tasks in a fast-paced environment?

To answer this question effectively, discuss your time management strategies, such as using tools or frameworks to prioritize tasks based on urgency and importance, ensuring that deadlines are met without compromising quality.

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How do you measure the success of a marketing program?

Explain the various metrics you consider when measuring success, such as ROI, engagement rates, and conversion trends. Discuss any tools or data analytics platforms you've used to track these metrics.

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Tell me about a successful co-marketing initiative you were involved in.

Describe a specific co-marketing initiative, discussing the goals, your contributions, and the outcomes. Highlight how collaboration with partners drove success and any challenges you overcame.

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What does successful client relationship management look like to you?

Successful client relationship management involves open communication, understanding client needs, and providing tailored solutions. Discuss your strategies for building trust and rapport, and how you handle challenges effectively.

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How would you approach developing a marketing strategy for a new product?

Outline the steps you would take, including conducting market research, identifying target audiences, setting clear goals, and formulating a multimodal marketing plan. Emphasize the importance of adaptability in your strategy.

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What are your experiences with budget management in marketing projects?

Share examples of how you've managed budgets in previous roles, including your approach to tracking expenses, making trade-offs when necessary, and analyzing the impact on campaign effectiveness.

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How do you stay updated on the latest trends in digital marketing?

Mention the resources you refer to, such as industry blogs, webinars, and professional networks. Discuss how you apply what you learn to current projects and share insights with your team.

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Describe a situation where you had to adapt to a sudden change in project scope.

Provide a specific example where unexpected changes arose. Discuss your quick thinking, how you communicated with stakeholders, and the steps you took to adjust the project plan and ensure success despite the challenges.

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What strategies do you use to analyze marketing data effectively?

Discuss your familiarity with data analysis tools and methodologies. Provide insights into how you interpret data to drive decision-making and improve future marketing efforts.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

565 jobs
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Full-time, hybrid
DATE POSTED
November 28, 2024

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