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Channel Marketing Manager

Company Description

At Western Digital, our vision is to power global innovation and push the boundaries of technology to make what you thought was once impossible, possible.

At our core, Western Digital is a company of problem solvers. People achieve extraordinary things given the right technology. For decades, we’ve been doing just that. Our technology helped people put a man on the moon.

We are a key partner to some of the largest and highest growth organizations in the world. From energizing the most competitive gaming platforms, to enabling systems to make cities safer and cars smarter and more connected, to powering the data centers behind many of the world’s biggest companies and public cloud, Western Digital is fueling a brighter, smarter future.

Binge-watch any shows, use social media or shop online lately? You’ll find Western Digital supporting the storage infrastructure behind many of these platforms. And, that flash memory card that captures and preserves your most precious moments? That’s us, too.

We offer an expansive portfolio of technologies, storage devices and platforms for business and consumers alike. Our data-centric solutions are comprised of the Western Digital®, G-Technology™, SanDisk® and WD® brands.

Today’s exceptional challenges require your unique skills. It’s You & Western Digital. Together, we’re the next BIG thing in data.

Job Description

This role reports directly to the Vice President of Channel Sales for the Americas.  This candidate should be passionate about the channel and have a strong knowledge in partner programs, processes, and platforms to support channel marketing.  History of working with distribution partners, DMR’s, and system integrators is a must. 


Day-to-Day Responsibilities:
 

  • Maintain MDF budget. 
  • Evaluate marketing spend request and approve.
  • Enter and approve marketing programs into tool. 
  • Collaborate with sales leaders, channel account managers, channel operations, and regional marketing on strategic initiatives that drive partner loyalty and growth of sales.
  • Plan and host partner-facing events including partner conferences and webinars.
  • Provide support and answer partner marketing inquiries.
  • Track and report on the effectiveness of all partner marketing activities
  • Represent the company at various channel partner events.

Qualifications

  • Bachelor's Degree required, advanced degree in marketing or related disciplines preferred.
  • 7+ years of channel marketing and/or communications experience
  • Strong written and verbal communication skills
  • Digital Marketing experience
  • Excellent presentation skills
  • Knowledgeable in the channel with experience in partner and distribution marketing
  • Previous sales experience a plus
  • A self-motivated, critical thinker who can define, drive, and deliver on objectives and is motivated to succeed.
  • Ability to create and deliver high-impact field-facing content.
  • Ability to travel up to 15%

Additional Information

Western Digital is committed to providing equal opportunities to all applicants and employees and will not discriminate based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the Equal Employment Opportunity is the Law poster.

Western Digital thrives on the power and potential of diversity. As a global company, we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees, our company, our customers, and the world around us. We are committed to an inclusive environment where every individual can thrive through a sense of belonging, respect and contribution.

Western Digital is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process. Please contact us at [email protected] to advise us of your accommodation request. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

#LI-RG1

Compensation & Benefits Details

  • An employee’s pay position within the salary range may be based on several factors including but not limited to (1) relevant education; qualifications; certifications; and experience; (2) skills, ability, knowledge of the job; (3) performance, contribution and results; (4) geographic location; (5) shift; (6) internal and external equity; and (7) business and organizational needs.
  • The salary range is what we believe to be the range of possible compensation for this role at the time of this posting.  We may ultimately pay more or less than the posted range and this range is only applicable for jobs to be performed in California, Colorado, New York or remote jobs that can be performed in California, Colorado and New York.  This range may be modified in the future.
  • You will be eligible to participate in Western Digital’s Short-Term Incentive (STI) Plan, which provides incentive awards based on Company and individual performance.  Depending on your role and your performance, you may be eligible to participate in our annual Long-Term Incentive (LTI) program, which consists of restricted stock units (RSUs) or cash equivalents, pursuant to the terms of the LTI plan. Please note that not all roles are eligible to participate in the LTI program, and not all roles are eligible for equity under the LTI plan. RSU awards are also available to eligible new hires, subject to Western Digital’s Standard Terms and Conditions for Restricted Stock Unit Awards.
  • We offer a comprehensive package of benefits including paid vacation time; paid sick leave; medical/dental/vision insurance; life, accident and disability insurance; tax-advantaged flexible spending and health savings accounts; employee assistance program; other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity; tuition reimbursement; transit; the Applause Program, employee stock purchase plan, and the Western Digital Savings 401(k) Plan.
  • Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
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CEO of Western Digital
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David Goeckeler
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Average salary estimate

$120000 / YEARLY (est.)
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$110000K
$130000K

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What You Should Know About Channel Marketing Manager, Western Digital

As a Channel Marketing Manager at Western Digital in Milpitas, CA, you will take center stage in a dynamic environment that fuels innovation and drives the technology of tomorrow. Reporting directly to the Vice President of Channel Sales for the Americas, you’re not just part of a team; you’re a vital link in how we work with our distribution partners, DMRs, and system integrators. Your passion for building and nurturing channel relationships will shine as you manage marketing funds and evaluate requests for marketing spends. Dive into collaborative brainstorming with sales leaders and marketing teams, creating impactful partner events such as conferences and webinars that not only elevate the partner experience but also increase loyalty and sales growth. Your expertise in digital marketing and strong communication skills will allow you to track and report on the success of these initiatives thoroughly. The environment at Western Digital is supportive and fosters creativity, allowing your self-motivation and critical thinking to lead the way. With your proven record of channel marketing and contractual processes, you have the unique opportunity to make a difference in driving business results while enjoying the benefits of a vibrant, inclusive workplace. Join us to help create the next big thing in data, where innovation knows no bounds and your skills can truly take center stage.

Frequently Asked Questions (FAQs) for Channel Marketing Manager Role at Western Digital
What does a Channel Marketing Manager do at Western Digital?

At Western Digital, a Channel Marketing Manager focuses on building strong relationships with distribution partners, managing co-marketing programs, and organizing partner-facing events. This role ensures that marketing efforts translate into increased partner loyalty and sales growth, making it pivotal to the company’s success.

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What qualifications are needed for the Channel Marketing Manager position at Western Digital?

Candidates for the Channel Marketing Manager role at Western Digital are expected to have a Bachelor's Degree and over 7 years of channel marketing experience, specifically in partner and distribution marketing. Strong communication skills and digital marketing expertise are also crucial for success in this position.

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Is prior sales experience required for a Channel Marketing Manager at Western Digital?

While not mandatory, having prior sales experience is a plus for the Channel Marketing Manager position at Western Digital. It can enhance your understanding of the marketing-sales dynamic, ultimately benefiting your interactions with partners and sales teams.

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How can I prepare for an interview for the Channel Marketing Manager role at Western Digital?

To prepare for an interview at Western Digital for the Channel Marketing Manager role, review your experience in channel marketing, be ready to discuss strategies for partner engagement, and familiarize yourself with the company's products and market position. Highlight your ability to drive marketing initiatives that translate to sales growth.

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What is the culture like for a Channel Marketing Manager at Western Digital?

The culture at Western Digital promotes innovation, diversity, and collaboration. As a Channel Marketing Manager, you will thrive in an environment that values creativity, encourages teamwork, and offers opportunities for professional growth, all while supporting an inclusive workplace.

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How does Western Digital support the professional growth of a Channel Marketing Manager?

Western Digital invests in the professional development of its employees, including Channel Marketing Managers, by offering training programs, tuition reimbursement, and opportunities to attend industry-related conferences that enhance skill sets and foster career growth.

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What kind of support will I provide to partners as a Channel Marketing Manager at Western Digital?

In your role as Channel Marketing Manager at Western Digital, you will offer marketing support by responding to partner inquiries, providing guidance on marketing initiatives, and evaluating the effectiveness of programs. Your aim will be to ensure that partners have the tools and resources needed for success.

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Common Interview Questions for Channel Marketing Manager
What strategies do you use to build relationships with channel partners?

In answering this question, emphasize your approach to understanding partner needs, regular communication, and collaborative marketing initiatives. Share specific examples of previous experiences where you successfully built strong relationships that led to mutual success.

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Can you give an example of a successful marketing program you've implemented?

Provide a detailed example that includes your objectives, the resources you utilized, the execution process, and most importantly, the results of the program. Metrics showcasing increased partner engagement or sales can make your example compelling.

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How do you manage budgets for marketing funds?

Discuss your experience with budget management, outlining the steps you take for evaluating spending requests and tracking expenditures. Highlight your ability to balance financial oversight with the need for impactful marketing initiatives.

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Describe your experience with digital marketing tools and platforms.

Discuss specific tools you have used, such as CRM systems or digital analytics platforms, and how you've leveraged these technologies in channel marketing. Highlight your ability to analyze data to optimize marketing efforts.

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What metrics do you use to measure the effectiveness of a marketing program?

Mention key performance indicators such as lead generation, partner engagement rates, and ROI. Explain how you gather and analyze data to make informed decisions or adjustments to marketing strategies.

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How do you prioritize tasks in your marketing projects?

Explain your organizational skills, possibly mentioning prioritization techniques like the Eisenhower matrix or Agile methodologies. Demonstrate your ability to manage time and resources effectively to meet project deadlines.

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What challenges have you faced in channel marketing and how did you overcome them?

Discuss specific challenges such as market competition or budget constraints and how your problem-solving strategies led to successful outcomes. Relating anecdotes will make your response relatable.

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How do you handle partner feedback and adjust programs accordingly?

Emphasize your openness to feedback and your proactive approach to incorporating it into marketing strategies. Share instances where adjustments based on partner input led to improved satisfaction or results.

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What role does communication play in your collaboration with other teams?

Highlight the importance of clear, concise communication in achieving alignment between marketing, sales, and operational teams. Use examples to illustrate how effective communication contributed to successful collaborative efforts.

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How do you stay up-to-date with industry trends and changes in channel marketing?

Mention specific resources, such as industry publications, webinars, or professional groups, that you utilize to keep your knowledge current in channel marketing. This shows your dedication to improvement and adaptation in a rapidly evolving field.

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At Western Digital, we believe in the promise of data and we’re redefining how the world keeps and leverages it. We power the technology and develop the solutions that transform the possibilities of data into reality. At every step, we innovate wi...

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Full-time, on-site
DATE POSTED
November 26, 2024

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