CRO Lead (Remote in Lithuania)

Mediatech

As a media group, we combine digital, tech, and content competencies to simplify complex information and make it accessible to everyone. Since launching Cybernews in 2019, expanding into Healthnews, and creating a financial insights platform, we have grown to a team of 250 in-house experts and over 150 global contributors.

Digital Performance Department

Dedicated to optimizing online presence and driving measurable results. By leveraging data analytics, user behavior insights, and advanced digital marketing strategies, this team focuses on improving conversion rates, enhancing user experiences, and maximizing the effectiveness of our digital campaigns. Our goal is to ensure continuous growth and success in the digital landscape.

You

Experienced in user behavior, data analytics, and digital marketing. With a deep understanding of digital marketing metrics, you excel at developing and implementing strategies to improve conversion rates across websites. Your strategic mindset and analytical skills will drive our digital success and enhance user experiences.

• Develop and execute a comprehensive CRO strategy aligned with business goals
• Identify key conversion metrics and set targets for improvement
• Lead, mentor, develop a team of CRO specialists and foster a collaborative team environment
• Conduct thorough analysis of user behaviour and conversion funnels to Identify areas for improvement and develop hypotheses for A/B testing
• Implement and manage A/B and multivariate tests to optimize conversion rates
• Work closely with marketing, product, and other cross teams to ensure cohesive strategies
• Communicate CRO insights and recommendations to stakeholders
• Collaborate with UX/UI designers to enhance site usability and user experience
• Ensure that all changes are user-centered and data-driven
• Develop and present regular reports on CRO performance and progress
• Maintain detailed documentation of tests, outcomes, and best practices
• Translate data into actionable insights for continuous improvement
• Keep abreast of the latest trends and best practices in CRO and digital marketing
• Continuously explore new tools and technologies to enhance CRO efforts

• Proven experience in executive leadership roles within the digital marketing or related field
• Demonstrated track record of driving revenue growth and maximising profitability
• Strong leadership and management skills, with the ability to inspire and motivate a team
• Experience with data analysis tools: Google Analytics, Hotjar, and other CRO platforms to gather insights
• Good understanding of performance marketing metrics (ability to  initiate A/B or time frame tests, as well as changes based on correct metrics evaluation)
• Strong analytical skills, with the ability to interpret data and generate insights to inform strategic decision-making 
• Ability to contribute in creating and tracking data models for product verticals or channels
• Excellent communication and interpersonal skills, with the ability to build rapport and negotiate effectively
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions

• Influence organization-level decisions with shorter decision-making time and quick implementation of ideas
• Apply your skills and previous know-how in new, dynamic, and ever-evolving industries
• Achieve a significant impact by making global-scale projects come alive
• Accelerate your career based on outcomes rather than climbing the corporate ladder and hierarchy

• From 4132 EUR/month. Keep in mind that we are open to discuss a different salary based on your skills and competences.