Product Marketing Manager

XQ Institute is committed to transforming the high school experience by driving educational innovation and system-wide transformation. Our products, programs, and initiatives empower change-makers—educators, students, parents, policymakers, and communities—to rethink and reimagine high schools for the modern world.

Role Overview

The Product Marketing Manager will play a pivotal role in developing and executing go-to-market (GTM) strategies for XQ’s suite of free and open source educational products. Reporting to the Head of Product Design, this individual will be responsible for creating compelling product positioning, driving awareness, generating demand, and optimizing adoption among target audiences. The ideal candidate is a strategic thinker with a passion for education and social impact, skilled at working cross-functionally and adept at building product narratives that resonate with diverse stakeholders.

Key Responsibilities

• Go-To-Market Strategy: Develop and execute comprehensive GTM strategies for new and existing products, ensuring alignment with organizational goals and product roadmaps.
• Product Positioning & Messaging: Craft clear, compelling, and consistent messaging that communicates the value of XQ products to different audiences, including educators, students, parents, policymakers, and communities, emphasizing the accessibility and impact of these free resources.
• Market Research & Insights: Conduct market research to understand audience needs, competitive landscape, and industry trends, translating insights into actionable strategies that inform product development and marketing efforts.
• Campaign Management: Lead integrated marketing campaigns across email, digital, social, and traditional educational channels to drive product awareness, engagement, and adoption, measuring and optimizing performance at each stage of the marketing funnel.
• Adoption Enablement & Partner Collaboration: Develop adoption enablement materials, including presentations, one-pagers, and case studies, to equip internal teams, partners, and educators with the tools needed to effectively drive product adoption.
• Cross-functional Collaboration: Work closely with product, design, engineering, and partnerships teams to ensure cohesive execution of product launches and consistent brand experiences.
• Data-Driven Optimization: Analyze campaign and product performance metrics to continuously improve marketing strategies, driving higher engagement and product adoption.

Qualifications

• 5+ years of experience in product marketing, preferably in the education or social impact sector.
• Proven track record of developing and executing successful GTM strategies and marketing campaigns that drive product adoption and impact.
• Strong storytelling and messaging skills, with the ability to distill complex concepts into clear and compelling narratives.
• Experience conducting market research and using insights to inform product positioning and marketing strategy.
• Exceptional project management skills, with the ability to manage multiple initiatives and cross-functional teams simultaneously.
• Analytical mindset, with proficiency in using marketing and analytics tools to track performance and make data-driven decisions.
• Passion for education and social impact, with an understanding of XQ’s mission and goals.

XQ Mindsets

Ours is a world defined by uncertainty, a society in flux, a state of unprecedented upheavals. While we don’t anticipate any quick fixes, we can anchor ourselves to what we see emerging. That’s why we have established a set of collective XQ Mindsets to ground us. 

• 100% accountability: This doesn't mean you have 100% ownership. It doesn't mean you are responsible for every last thing that needs to be done. It means choosing to take responsibility for our collective success and impact.
• Maker mindset: We build stuff. We won’t always get it right the first time—in fact, we rarely will. But by quickly making and testing our work, we can learn what works and what doesn’t.
• We are the ones we’ve been waiting for: Critique is not enough. It is on us to create the solutions—no matter where we sit in the organization. We are a well-resourced organization filled with brilliant people. No one else is coming to our rescue.
• Opportunity knocks: We are ready, willing, and able to take on anything that is thrown our way. Pivots are a natural part of our approach, so let’s embrace them so that we can experience them joyfully.
• Stand on the shoulders of giants: We honor those who came before us, who aren’t seated at our tables, and build on others’ and our own earlier work with respect and reverence.

Disclaimer

This job description is provided for informational purposes and does not constitute a contract of employment.  XQ reserves the right to modify, amend or revise job duties and responsibilities as business needs dictate.

EEOC

XQ is proud to be an equal-opportunity workplace. At XQ, promoting, celebrating, and supporting diversity is a core value. Individuals are considered without regard to race, gender, age, sexual orientation, sexual expression, religion, color, veteran status, disability, marital status, or ancestry.

This role is based in Oakland, CA at XQ headquarters and is onsite four days per week. Salary Range for this role is: $140,000 - $185,000