Job details

Marketing Lead

Allium makes blockchain data accurate, simple and fast

Blockchain data is hard, messy, and chaotic

When we started out in late 2021 our thesis was simple - blockchain data, despite it being public and free, was difficult to understand, clunky to access and troublesome to maintain. Answering a simple question like “Who are the biggest Ethereum token holders over time?” requires an engineering team to run their own RPC nodes, ingest the full history of the blockchain, clean the data, transform the data and finally summon a wizard to cast a complex SQL query.

Accessing data is hard because blockchains are optimized for Writes and not Reads

Why is it so hard? Blockchains have historically been optimized for Writes (getting data onto the blockchain) and less for Reads (getting data OUT of the blockchain). This is because optimization efforts were focused on increasing transaction throughput and building fault tolerant and scalable consensus algorithms. This neglect makes it hard to get data out efficiently and reliably at scale.

Parsing and interpreting blockchain data requires both deep domain expertise and data manipulation

To quote Tim Roughgarden, Columbia Professor, “Blockchains are (virtual) computers, not databases.” They are Turing machines that support general computations, and anyone can write and deploy their own smart contract for their own use case. This nearly infinite number of use cases leads to the fragmentation of data schemas for different purposes. Standardizing these schemas requires deep domain expertise to turn esoteric technical outputs into clear information for specific concepts like tokens, NFTs, stablecoins and DEXs.

Allium abstracts the complexity with a simple way to query blockchain data

Allium tames the chaos by ingesting, sanitizing, and standardizing all this data. As of this post, the data we’ve archived across 40+ blockchains is in the petabytes and growing exponentially.

Google and Bloomberg had to organize the world's public financial and webpage data, Allium is on a mission to do the same for blockchain data

This is one of the rare times in history where indexing a giant public dataset is sorely needed by all - similar to what Bloomberg did for financial data and what Google organized for public webpage data. With this indexed data, we are fortunate to support trailblazers in this industry and play some role the industry’s most exciting trends:

About our customers

We serve 2 groups of customers today with the same data but different platform. Analysts who need to answer data questions about the blockchain (think BI) and Engineers who need highly reliable data queryable in near realtime (think Application backends). Our customers include the biggest institutions Visa, Stripe, Grayscale and also the biggest crypto companies such as Phantom, Uniswap. Allium is one of the unique companies in the industry that bridge blockchain and non blockchain worlds.

Past Work We've Done

Essence of the Role

Lead Allium's marketing, communications, events, and content strategy to reach potential customers at scale across fintech, tradfi, crypto exchanges, crypto startups, protocols
Manage communications, partnerships, & engagement channels across websites, social media, newsletters, blog posts, news & research reports, data dashboards, in-person events, and more
Design & execute marketing campaigns and outreach including tracking, measuring, & reporting on campaign performance
Collaborate with engineers / analysts, design, product, and growth team members to develop and distribute relevant & insightful content
Develop Allium's brand presence, awareness, & reputation across each of our customer segments - including building & nurturing the Allium community
Master Allium's data schemas and solutions to effectively engage potential customers

About the Role

5+ years of technical marketing, content, or client-facing research experience
A strong track record of over performance
Keen sense of smell to seek out customers that can save time and money with our solution
Work with engineers and analysts collaboratively to create content & reach customers at scale
Building marketing plans and executing them to plan
Passion working with both crypto companies and financial institutions
Proficiency in technical products, data products, and APIs
Sherlock & Enola Holmes level of curiosity to find peculiarities in the data and help the industry redefine the narratives. (e.g. We have helped Brevan Howard Digital and Nic Carter with their industry-defining Stablecoin Reports)
Good enough understanding of Blockchain, Digital Assets, NFTs, DEXs, and Smart Contracts to effectively communicate with potential customers and create engaging, insightful content

Don't take our word for it, what our customers say about us (https://www.allium.so/blog#love)

What some ~cool people have to say about us:

Mario Gabriele from The Generalist's Future 50 Startup List: https://www.allium.so/post/allium-named-awardee-of-the-generalists-inaugural-future-50-startups
Tomasz Tungus from Theory Ventures: https://tomtunguz.com/allium/
Bucky Moore from Kleiner Perkins: https://www.kleinerperkins.com/perspectives/allium-series-a/

Ok.. now for some tough love, here are the values we strive for at Allium:

Pro Athlete Mindset - Consistency. Day in and day out, in pursuit of excellence. A win yesterday does not guarantee (or even imply!) a win tomorrow. I hope anyone who supports a failing sports team will feel the pain (cough Man United fans) of inconsistency
Figure It Out & Extreme Ownership - Every day is unexplored territory. There are new engineering frameworks, new legal docs, new compliance, new sales, new regulations, and new operational procedures every single day. If you don’t know it, learn it. If you can’t learn it, find someone or a product that does it. If you can’t find someone, find someone who can find someone.
High Agency - (One of) the highest commonality between all successful people is their responsiveness, most successful billionaire CEOs still reply to emails within minutes (within working hours). And when you reply, respond fast with effective solutions - and even better, resolutions. If you’re looking for a superpower, you can’t go wrong with responsiveness. Well of course this doesn't make sense when you're an engineer coding in flow, but in general high agency of problem solving gets one very far in life
Leading from the Front - No one is going to listen (and adopt) your suggestion unless you lead by example. It’s one thing to say We need to do XYZ this better & it’s another thing to build an MVP and say “This is the way we should do things”. The proof of work and momentum goes a long way.
Strong Opinions On the Future (loosely held) It is okay to be wrong, but what is not okay is not to have an idea of how a better future should be. Alliumites take pride in trying to improving everything about the company all the time.
Sense of (allium) business smell - There are number of folks who live to eat at Allium, but the Allium smell we are talking about is that we love folks who naturally want to know why and how the work they are doing builds leverage for their teammates and also relates to the business goals

About the team

We invite people of all backgrounds (https://www.allium.so/about). We have engineers who learnt coding much later in life, who learnt coding on the side, we have engineers who are still in school and we also have engineers who went to the top schools (CMU, Stanford, UIUC, UPenn, Oxford, NUS, Cornell), all are welcome if one comes in with a curious mind and an infectious work ethic.

Administrative Benefits

Medical, Dental, Vision, Life and AD&D insurance - US folks get 100% coverage for Gold plans, 80% for dependents

Note: The sun never sets on Allium - we hire from any geographical location as long as you are willing to overlap 2 hours overlap on NYC mornings Mon-Thurs from 10am-12pm ET. We have people based in New York, Seattle, Singapore and Australia

All applicants have to answer this pop quiz: "What is an Allium? What is your favorite Allium?". Bonus points for the right pronunciation.

Average salary estimate

$100000 / YEARLY (est.)

min

max

$80000K

$120000K

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What You Should Know About Marketing Lead, Allium

Join Allium as our Marketing Lead, and step into a role that's not just a job, but a mission to transform blockchain data accessibility! Located in the buzzing city of New York, Allium is dedicated to cleaning up the chaos surrounding blockchain data, making it as simple and reliable as can be. As the Marketing Lead, you'll spearhead our marketing, communications, events, and content strategies, reaching out to potential customers in fintech, crypto exchanges, and beyond. Your knack for storytelling will shine as you create engaging content that resonates with our audience, while also collaborating with engineers and analysts to convey Allium's innovative solutions effectively. You’ll manage our communication channels—from social media to newsletters—and design campaigns that track and report performance, all while enhancing our brand's voice and community presence. With over five years of experience in technical marketing or client-facing research roles, you’ll be driven and passionate about the crypto space and data products. If you’re looking to merge creativity with data expertise and lead a team dedicated to changing industry narratives, Allium is the place for you. So, are you ready to help us navigate the fascinating world of blockchain data?

Frequently Asked Questions (FAQs) for Marketing Lead Role at Allium

What responsibilities does the Marketing Lead at Allium have?

The Marketing Lead at Allium is responsible for overseeing the marketing and communications strategy, which includes managing outreach channels like social media and newsletters, designing and executing marketing campaigns, and collaborating with various teams to develop insightful content. This role is essential in helping Allium reach potential customers effectively.