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Social Media Community Manager

Company Description

When it comes to being wild, we know a thing or two. We're not afraid of trying something new or the hard work it takes to make it happen. It's in our DNA. We've turned a family recipe into a new snacking category. And the wilderness into the #1 meat snack brand in America, that's still proudly family owned and operated.

We're a company built by innovators, and are driven to not only satisfy your hunger, but to also feed your journey – whether that journey is on the road, on the run, at the campground, at the playground, in the office or in the moment. It’s a journey we share with you. It’s the journey forward of our people, of our communities, of our category…with a reverence for quality and an irreverence for the status quo.

 At Jack Link's Protein Snacks, we see every moment of every day as an opportunity to move forward, to forge new ground. To realize our vision of becoming the World’s #1 Protein Snacking Company. We never give up. You never give up. Together, we keep going. Are you wild enough to join us?

Jack Link's Protein Snacks is a global leader in snacking and the No. 1 meat snack brand in America. Family-owned and operated with headquarters in Minong, Wisconsin, Jack Link’s Protein Snacks also has a large corporate hub in Downtown Minneapolis, Minnesota. The company’s house of brands is made up of over 4,000 passionate team members, across 11 countries, who share an uncompromising commitment to delivering awesome products and feeding the journey of those who move things forward. The Jack Link’s Protein Snacks portfolio of brands includes, Jack Link’s, Lorissa’s Kitchen, Wild River, Golden Island, Matador, BiFi and Peperami.

Job Description

Join Jack Link's as a Social Media Community Manager to assist with the creation, planning, and posting of content across all social brand channels, seeking ways to consistently engage with and grow our social media audience.

The responsibilities of this position shall consist of, but not be limited to, the following:

  • Engage with audiences on Jack Link’s social channels and build relationships by regularly engaging with like-minded brands and influencer feeds.
  • Maintain a deep understanding of each brand’s identity and target positioning with core audiences. Be a steward for the Jack Link’s house of brands; ensure brand voice and personality comes through in all social posts and conversations.
  • Support influencer programs by approving and providing feedback on influencer social content, organizing product orders, and monitoring performance.
  • Consult on and assist with managing an ongoing social content calendar for all relevant social media channels.
  • Maintain an excellent response time by responding to all customer complaints and questions across all social channels through in-house social community management too.
  • Work with internal and external creative team to assist with creating and curating high-quality, relevant social content.
  • Stay informed of social media marketing trends and social channel capabilities as they rapidly evolve and provide channel and community insights with actionable next steps on an ongoing basis.
  • Lead post-specific reporting highlighting wins and providing recommendations on potential optimizations.
  • Collaborate with internal teams and utilize social analytics tools to ensure best in class monthly and quarterly reporting.
  • Performs other duties and responsibilities as necessary.

Qualifications

Required Education:

  • BA Marketing, Journalism or related or equivalent.

Required Experience:

  • 2+ years of executing social media initiatives with demonstrated success bringing exciting, forward-thinking ideas to life.   
  • Experience working with a wide range of creative formats including: image, video, and link content, as well as newer formats such as ephemeral content, live videos, 360 videos and images, and GIFs.
  • Ability to create and edit original brand, product and lifestyle content using photography and video.
  • Strong knowledge of social content best practices and content specifications in Instagram, Facebook, TikTok, YouTube and X/Twitter
  • Experience using social media management tools such as Sprout Social or similar platforms.
  • Self-starter, motivated, resourceful, and can take a project from start to completion. The ideal candidate is passionate about the brand, optimistic, and sees opportunity everywhere in our fast-paced, changing work environment.
  • Strong interpersonal and communication skills are a must. This role requires constant collaboration with other stakeholders.

Preferred: 

  • Past Agency experience.

JACK LINK’S CORE VALUES:

Company values: Be Real, Speed Matters, Stewardship, Relationship Driven, Self-Discipline, and Show Awesome Character.

    Additional Information

    Equal Employment Opportunity Employer
    We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation and gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

     

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    CEO of Jack Link's Protein Snacks
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    Troy Link
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    Average salary estimate

    $70000 / YEARLY (est.)
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    $60000K
    $80000K

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    What You Should Know About Social Media Community Manager, Jack Link's Protein Snacks

    Join Jack Link's Protein Snacks as a Social Media Community Manager and be part of an exciting journey that combines innovation and passion in the world of snacking! At our headquarters in Downtown Minneapolis, MN, you’ll play a pivotal role in crafting, planning, and sharing engaging content across our vibrant social media platforms. Your mission will be to build genuine connections with our audience while staying true to the unique identity of each of our beloved brands like Jack Link's, Lorissa’s Kitchen, and more. You'll be connecting with like-minded brands and influencers, nurturing relationships that enhance our community outreach. From implementing influencer programs to maintaining an up-to-date social content calendar, your creativity and expertise will lead the charge. Constantly on the pulse of social media trends, you'll provide valuable insights to help our team thrive. Responding swiftly to customer queries and complaints will be a key part of your role, ensuring our followers feel heard and valued. You'll work closely with our internal creative teams to produce high-quality content that captivates and inspires, all while using top-notch analytics tools to report on performance. If you’re a passionate self-starter with a knack for social media, who thrives in a dynamic environment and shares our core values of stewardship and relationship-driven engagement, we’d love to have you on board. Get ready to unleash your wild side at Jack Link's Protein Snacks - together, we’ll not only meet hunger but forge new paths in the snacking world!

    Frequently Asked Questions (FAQs) for Social Media Community Manager Role at Jack Link's Protein Snacks
    What are the responsibilities of a Social Media Community Manager at Jack Link's Protein Snacks?

    As a Social Media Community Manager at Jack Link's Protein Snacks, you will engage with our audience on social media, maintain brand identity, support influencer programs, manage a content calendar, respond to customer queries, collaborate with creative teams, and keep up with social media trends to enhance our online presence.

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    What qualifications do I need for the Social Media Community Manager position at Jack Link's Protein Snacks?

    To be considered for the Social Media Community Manager role at Jack Link's Protein Snacks, you should have a BA in Marketing, Journalism, or a related field, along with 2+ years of social media experience. Familiarity with content creation and management tools, as well as strong communication skills, are essential.

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    How can a Social Media Community Manager contribute to the growth of Jack Link's Protein Snacks?

    A Social Media Community Manager can significantly enhance the growth of Jack Link's Protein Snacks by engaging with audiences, curating captivating content, tracking social media trends and performance, and building relationships with influencers to amplify brand reach and awareness.

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    What skills are essential for a Social Media Community Manager at Jack Link's Protein Snacks?

    Essential skills for a Social Media Community Manager at Jack Link's Protein Snacks include content creation, understanding of social media platforms, analytics proficiency, strong communication skills, creativity, and the ability to adapt to fast-paced environments and evolving social media trends.

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    What is the work environment like for a Social Media Community Manager at Jack Link's Protein Snacks?

    The work environment for a Social Media Community Manager at Jack Link's Protein Snacks is dynamic and fast-paced, centered around collaboration, creativity, and innovation as part of a passionate team dedicated to transforming snacking experiences.

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    How does Jack Link's Protein Snacks prioritize brand identity on social media?

    Jack Link's Protein Snacks prioritizes brand identity on social media by maintaining a deep understanding of each brand’s unique voice and engaging with audiences in a way that authentically reflects the personality and values of their product offerings.

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    What trends should I be aware of as a Social Media Community Manager at Jack Link's Protein Snacks?

    As a Social Media Community Manager at Jack Link's Protein Snacks, it's important to stay informed about trends like ephemeral content, video marketing, influencer collaborations, and evolving algorithms on platforms such as Instagram, TikTok, and Facebook to effectively engage with audiences.

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    Common Interview Questions for Social Media Community Manager
    Can you describe a successful social media campaign you managed?

    When asked about a successful social media campaign, highlight a specific project where you drove engagement or growth. Discuss your strategy, implementation, and the measurable results, focusing on how your actions aligned with the brand's objectives.

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    How do you approach engaging with audiences on social media?

    To effectively engage with audiences on social media, foster genuine interactions by responding to comments promptly, initiating conversations, sharing user-generated content, and asking questions to create community involvement.

    Join Rise to see the full answer
    What role does analytics play in your social media strategy?

    Analytics are crucial in shaping social media strategy; they provide insights on audience behavior, campaign performance, and overall engagement that helps optimize future content and make informed decisions for the brand.

    Join Rise to see the full answer
    How do you maintain brand voice in social media posts?

    Maintaining brand voice requires a thorough understanding of the brand's identity, values, and target audience. Consistency in tone, language, and style across all posts ensures that the messages align with the brand's personality.

    Join Rise to see the full answer
    What social media management tools do you prefer and why?

    When discussing social media management tools, mention your preferred options like Sprout Social or Hootsuite. Stress the importance of analytics, scheduling capabilities, and ease of collaboration to manage multiple channels effectively.

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    How would you handle a negative comment on social media?

    Handling negative comments involves addressing the concern with empathy and professionalism, providing solutions or directing the commenter to appropriate customer service, while maintaining the brand’s reputation in the public eye.

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    Describe your experience with influencer marketing.

    Discuss your involvement with influencer marketing by highlighting specific campaigns where you coordinated with influencers, approved content, and analyzed performance data to measure success and impact on brand reach.

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    How do you keep up with the latest social media trends?

    Keeping up with the latest social media trends involves subscribing to industry newsletters, participating in webinars, engaging with thought leaders on platforms like Twitter, and consistently exploring emerging content formats and engagement strategies.

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    Can you provide an example of how you increased engagement on a platform?

    Provide a specific example where you increased engagement on a social media platform through strategic content, campaigns, or targeted outreach. Include metrics and feedback that demonstrate the effectiveness of your approach.

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    What do you think sets Jack Link's Protein Snacks apart on social media?

    When discussing what sets Jack Link's apart, emphasize its unique brand story, commitment to quality, community-driven engagement, and innovative product offerings that resonate with health-conscious consumers actively seeking relatable content.

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    Link Snacks wants to forge a link to your adventurous side. The company, which does business as Jack Link's Beef Jerky, makes meat snacks such as beef jerky, turkey jerky, beef sticks, meat and cheese packs, kippered beefsteaks, sausages, and beef...

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    Full-time, on-site
    DATE POSTED
    November 26, 2024

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