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Content Creator

Product Marketing at TRACTIAN


The Product Marketing team serves as the foundation of TRACTIAN’s marketing efforts, ensuring that all teams are fully aligned on the product’s value, positioning, and messaging. This team is responsible for ensuring that every department—from sales to creative to engineering—has a clear understanding of what the product is, how it benefits customers, and how to communicate its value. By developing go-to-market strategies, overseeing product launches, and maintaining cohesive messaging across all channels, Product Marketing guarantees that every aspect of the company is centered on promoting the product’s strengths and driving both adoption and market growth. Their work ensures that the entire organization is unified in showcasing the true impact of TRACTIAN’s innovations.



What you'll do


As our Content Writer, you will be responsible for creating, managing, and optimizing written content across key channels, including social media, email, and blogs. Your role is essential in ensuring that all content aligns with TRACTIAN’s brand voice, engages our audiences, and supports our growth objectives.


Requirements
  • Bachelor’s degree in communications, marketing, or other related writing fields.
  • Preferred 3-5 years of professional writing experience
  • Communicates clearly and precisely Excellent professional, technical, and creative writing skills.
  • Ability to work in a dynamic, fast and multi-project culture.
  • Highly organized to meet deadlines and capable of self-management.
  • Willingness to learn and grow professionally in a fast-paced environment Advanced English.


Responsibilities
  • Create content for TRACTIAN’s Instagram, LinkedIn, and TikTok based on our editorial calendar.
  • Develop content for key founder’s and leader’s LinkedIn accounts.
  • Maintain relationships with our partner vehicles and influencers, publishing weekly content.
  • Track and evaluate the performance of influencer collaborations.
  • Write newsletters and nutrition e-mails Write and manage SEO-optimized articles for TRACTIAN’s Brazil and US blogs.
  • Develop free resources like ebooks to enhance customer engagement and lead generation.


Compensation


- Competitive salary and stock options

- R$800/mo (Remote) or R$1035/mo (On-site) for you to use with food in supermarkets, restaurants and delivery

- GymPass so you don't sit/work all day

- Optional fully funded English / Spanish courses

- 30 days of paid annual leave

- Education and courses stipend

- Earn a trip anywhere in the world every 4 years

- Day off during the week of your birthday

- R$200 a month for remote work allowance

- Mental health support: we cover 40% of the cost of your therapy

- Health plan with national coverage and without coparticipation

- Dental Insurance: we help you with dental treatment for a better quality of life.

- Sports Incentive: R$300/mo extra if you practice activities

- Up to R$5.000 bonus for referring new Blue Caps

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CEO of Tractian
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Average salary estimate

$11010 / YEARLY (est.)
min
max
$9600K
$12420K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Content Creator, Tractian

Join TRACTIAN as a Content Creator and become a vital part of our Product Marketing team based in São Paulo, SP! As a Content Creator, your mission will be to craft, manage, and optimize engaging written content that resonates with our target audience across various platforms like social media, email newsletters, and blogs. You will play a pivotal role in amplifying TRACTIAN's voice, ensuring all published materials reflect our brand’s values and effectively convey the product's benefits. With an emphasis on creativity and clarity, you'll collaborate with diverse departments to ensure cohesive messaging during product launches and campaigns. Your responsibilities include creating vibrant content for TRACTIAN's Instagram, LinkedIn, and TikTok, crafting articles for our blogs, and developing resources like ebooks that drive both engagement and lead generation. If you're looking to be part of a dynamic, fast-paced environment where you can flex your writing skills and grow professionally, then TRACTIAN is the perfect place for you. We offer competitive compensation, extensive benefits, and a supportive workplace that values your growth. Let’s work together to showcase the impactful innovations of TRACTIAN and connect with customers in engaging ways.

Frequently Asked Questions (FAQs) for Content Creator Role at Tractian
What does a Content Creator do at TRACTIAN?

As a Content Creator at TRACTIAN, you will be responsible for generating and managing engaging written content for various channels such as social media, blogs, and email newsletters. Your role is crucial in ensuring that all content aligns with TRACTIAN's brand voice and effectively communicates the value of our products to audiences.

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What skills are required for the Content Creator position at TRACTIAN?

To be successful as a Content Creator at TRACTIAN, you should have excellent professional, technical, and creative writing skills, ideally with 3-5 years of writing experience. Strong communication skills, a high level of organization, and the ability to thrive in a fast-paced environment are essential.

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What platforms will I be creating content for as a Content Creator at TRACTIAN?

As the Content Creator at TRACTIAN, you will create content for multiple platforms, including TRACTIAN’s Instagram, LinkedIn, TikTok, as well as writing SEO-optimized articles for our blogs in Brazil and the US, ensuring a consistent brand presence across all channels.

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What is the work culture like for a Content Creator at TRACTIAN?

The work culture at TRACTIAN for a Content Creator is dynamic and fast-paced. You’ll be engaged in multiple projects simultaneously, collaborating with various teams to align product messaging while also being encouraged to learn and grow in your role.

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Is there a specific educational background required to become a Content Creator at TRACTIAN?

Yes, the position of Content Creator at TRACTIAN typically requires a Bachelor’s degree in communications, marketing, or a related writing field. This background ensures strong foundational skills for producing high-quality content.

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What benefits are offered to a Content Creator at TRACTIAN?

TRACTIAN offers competitive compensation, including stock options, a remote or on-site work allowance, gym memberships, mental health support, educational stipends, and generous paid leave, making it a well-rounded package for the Content Creator role.

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How does TRACTIAN support professional growth for a Content Creator?

TRACTIAN is committed to the professional growth of its Content Creators by offering optional fully funded English and Spanish courses, a stipend for education and courses, and a supportive environment that fosters learning and career development.

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Common Interview Questions for Content Creator
What experience do you have in content creation?

Discuss your previous roles related to content creation, focusing on specific projects you worked on and the outcomes. Highlight your ability to engage audiences and create content that drives results.

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How do you ensure your writing aligns with a brand’s voice?

Explain your approach to understanding and adopting a brand's voice, perhaps by conducting research on existing content, discussing the brand's values, and consistently seeking feedback to refine your writing.

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Can you give an example of a successful campaign you've worked on?

Share a detailed example of a campaign where your content played a key role. Explain your objectives, how you measured success, and any adjustments you made during the campaign.

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What strategies do you use to optimize content for SEO?

Discuss the importance of keyword research, using tools like Google Analytics, creating engaging headlines, and optimizing images. Share examples of how these strategies improved content performance.

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How do you handle tight deadlines and multiple projects?

Talk about your time management skills and strategies such as prioritizing tasks, using project management tools, and maintaining flexibility to adapt to changes while staying focused on delivering quality content.

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What platforms do you feel most comfortable creating content for?

Identify the platforms you're skilled in, whether it's social media, blogs, or newsletters. Provide details about your experience and how you tailor content for each platform’s audience.

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How would you measure the success of your content?

Discuss the metrics you would track, such as engagement rates, conversion rates, and overall reach. Explain how you use this data to inform and adjust your future content strategies.

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What role does storytelling play in your content creation process?

Share your understanding of storytelling as a means to connect with audiences emotionally. Describe how you incorporate narratives into your content to enhance engagement and value.

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How do you keep up with current content trends?

Explain your methods for staying current, such as following industry blogs, participating in webinars, and subscribing to marketing newsletters. Discuss how you implement relevant trends into your work.

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What would your approach be to creating content for multiple target audiences?

Describe how you would research and understand your different target audiences, segmenting your content strategy accordingly, and creating tailored messaging to meet diverse needs.

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Full-time, remote
DATE POSTED
November 24, 2024

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