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Senior SEO Specialists

Who We're Looking For

You’re an adaptable and proactive Senior SEO Strategist. Your expertise lies in driving organic search performance and contributing to the overall marketing strategy. With a strong focus on critical thinking, problem-solving, and the ability to learn quickly, you bring strategic insights and creative excellence to optimize existing products and support expansion into new areas.

You possess a deep understanding of SEO principles and analytical tools. Continuously staying ahead of industry trends, you refine strategies to deliver exceptional results. Your mastery extends to developing comprehensive SEO strategies, conducting competitor analysis, and creating detailed content briefs aligned with SEO goals.

You’re a data-driven strategist with a proven track record of success. Leveraging tools like SEMrush, Google Search Console, Keyword Planner, Google Trends, Ahrefs, and Exploding Topics, you derive actionable insights to optimize campaign performance. Your ability to interpret SEO data and refine strategies ensures continuous improvement and maximum impact.

You’re an effective communicator and independent thinker. Whether collaborating with cross-functional teams or liaising with stakeholders, you excel in articulating SEO concepts and driving strategic initiatives. Your proactive approach and attention to detail contribute to seamless execution and outstanding results.

What You’ll Do

  • SEO Strategy and Analysis:
    • Develop and execute comprehensive SEO strategies.
    • Utilize tools like SEMrush, Google Search Console, Keyword Planner, Google Trends, Ahrefs, and Exploding Topics for research and analysis.
    • Create and maintain SEO plans using Notion and Excel.
    • Analyze competitor strategies and identify opportunities.
  • Content Strategy and Creation:
    • Develop content strategies aligned with SEO goals for existing and new products.
    • Create detailed SEO content briefs.
    • Use Clearscope or similar tools to optimize content.
    • Produce high-quality content that outperforms competitors.
    • Write product marketing copy and blog posts.
  • Link Building and Authority:
    • Improve website authority scores.
    • Develop and execute strategies to acquire high-quality backlinks.
  • Technical SEO:
    • Create tickets for the engineering team to address technical SEO issues.
    • Conduct regular SEO audits and implement improvements.
  • Email Marketing:
    • Optimize email marketing campaigns and flows.
  • Reporting and Communication:
    • Provide regular reports on SEO performance and content effectiveness.
    • Communicate blockers and challenges proactively via Slack.
    • Collaborate with cross-functional teams to implement SEO strategies.

What You’ll Bring

  • Strong critical thinking and problem-solving abilities.
  • Excellent written and verbal communication in English.
  • High level of proactivity and independent thinking.
  • Ability to learn quickly and adapt to new tools and strategies.
  • Demonstrated agency and ownership in previous roles.
  • Strong organizational skills and attention to detail.
  • Experience in SEO and content strategy (3+ years preferred).
  • Basic proficiency in SEO tools (SEMrush, Google Search Console, Ahrefs, etc.).
  • Familiarity with content writing and optimization.

What You’ll Get

  • You'll work with a dynamic team in a creative and fast-paced environment.
  • You'll get a great salary and time off.
  • You'll get to work remotely from wherever you want! (As long as it has reliable WiFi and a comfortable place for you to work.)

About Landed

Landed is where top creative talent can find work with US companies as a valued creative team member. Our mission is to connect the world's best creative talent with growth opportunities and financial stability. We provide a competitive salary, benefits, and more. Ready to land your next job? Apply now!

Average salary estimate

$85000 / YEARLY (est.)
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$70000K
$100000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior SEO Specialists, Landed

At Landed, we’re on the lookout for a proactive and adaptable Senior SEO Specialist to join our dynamic team. If you have a knack for driving organic search performance and a passion for blending analytics with creative strategy, this might just be the perfect role for you! As a Senior SEO Specialist, you will develop and execute comprehensive SEO strategies, utilizing industry-standard tools like SEMrush, Google Search Console, and Ahrefs to analyze data and enhance our web presence. Your expertise in crafting detailed content briefs and optimizing campaigns is crucial as you engage with cross-functional teams to align our marketing efforts. You’ll be responsible for competitor analysis, link-building initiatives, and technical SEO audits to ensure that our sites perform above and beyond. We value a data-driven approach and expect you to harness insights derived from analytical tools to refine your strategies continually. If you thrive in a creative, fast-paced work environment and enjoy solving challenges independently, we want to hear from you. Joining Landed means being part of a mission to connect creative talent with U.S. companies, all while enjoying the flexibility of remote work and a competitive salary. Your voice matters here, so be prepared to communicate blockers, challenges, and successes with your team via Slack. Let’s optimize together and make a real impact in the digital space!

Frequently Asked Questions (FAQs) for Senior SEO Specialists Role at Landed
What does a Senior SEO Specialist do at Landed?

A Senior SEO Specialist at Landed is responsible for developing and executing comprehensive SEO strategies. This includes conducting research using tools like SEMrush and Google Search Console, analyzing competitor strategies, and optimizing campaigns to drive organic search performance.

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What skills are required for the Senior SEO Specialist position at Landed?

Candidates for the Senior SEO Specialist role at Landed should possess strong critical thinking, problem-solving abilities, and a high level of proactivity. Additionally, experience with SEO tools, content writing, and optimization is essential.

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How can I apply for the Senior SEO Specialist role at Landed?

To apply for the Senior SEO Specialist position at Landed, you can submit your application directly through our website where you'll find a straightforward application process and guidelines to follow.

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What tools will I use as a Senior SEO Specialist at Landed?

As a Senior SEO Specialist at Landed, you will use various analytical and SEO tools, including SEMrush, Google Search Console, Keyword Planner, and Ahrefs, to gather insights that inform your SEO strategy and optimize campaign performance.

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What is the work environment like for a Senior SEO Specialist at Landed?

The work environment for a Senior SEO Specialist at Landed is dynamic and creative. You'll work in a fast-paced virtual setting that encourages collaboration with cross-functional teams and allows you to thrive through remote work flexibility.

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How does Landed support professional growth for a Senior SEO Specialist?

Landed is committed to the professional growth of its employees, including Senior SEO Specialists. We encourage continuous learning, staying ahead of industry trends, and provide opportunities to experiment with new strategies and tools.

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What are the key responsibilities of a Senior SEO Specialist at Landed?

The key responsibilities of a Senior SEO Specialist at Landed include developing SEO strategies, conducting competitor analysis, creating content briefs, executing link-building strategies, and overseeing technical SEO audits to ensure continuous performance improvement.

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Common Interview Questions for Senior SEO Specialists
Can you describe your process for developing an SEO strategy?

When developing an SEO strategy, I start by conducting comprehensive keyword research and competitor analysis. I prioritize understanding the target audience and aligning the content strategy with their needs while leveraging the latest SEO tools for insights.

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What experience do you have with SEO tools?

I have extensive experience with several SEO tools, including SEMrush for keyword tracking, Google Search Console for monitoring website performance, and Ahrefs for backlink analysis. I utilize these tools to enhance strategy effectiveness and drive results.

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How do you approach technical SEO?

Technical SEO is a critical aspect of my role. I regularly conduct site audits to identify issues such as page load speed, mobile optimization, and indexing problems, then create actionable tickets for the engineering team to resolve any technical glitches.

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How do you measure the success of your SEO strategies?

I measure the success of my SEO strategies using various metrics, including organic traffic growth, keyword ranking improvements, and conversion rates. Regular reporting ensures I can adapt strategies based on performance data.

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What methods do you use for link building?

My link-building methods involve identifying high-quality websites within our niche, creating relevant, valuable content, and reaching out for guest blogging opportunities while also understanding the importance of relationship-building in this process.

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How do you stay updated with SEO trends and algorithm changes?

I stay updated with SEO trends by following industry thought leaders, reading reputable SEO blogs, participating in webinars, and engaging in professional communities that discuss best practices and share insights on algorithm changes.

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Can you share an example of a successful SEO project you've worked on?

In my previous role, I led a project that improved organic traffic by 50% within six months by conducting a thorough content audit, optimizing existing pages, and developing a strategic content plan that targeted high-value keywords.

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How do you handle collaborations with other teams on SEO projects?

Effective collaboration is key. I ensure to maintain open communication with other teams by discussing objectives, aligning on common goals, and using project management tools to track progress and share updates regularly.

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What content optimization tools do you prefer to use?

I prefer using Clearscope for content optimization, as it helps me create briefs that focus on semantically rich content. I also leverage tools like Grammarly for writing quality and readability enhancements.

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How do you communicate SEO concepts to non-SEO stakeholders?

I simplify SEO concepts by using clear language and visual aids to relate our strategies to business goals. It's important to articulate the value of SEO efforts in terms of ROI and overall marketing success.

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Landed is a San Francisco-based company helping essential professionals build financial security near the communities they serve. Landed partners with schools, districts, and community organizations to provide down payment support and homebuyer ed...

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Full-time, remote
DATE POSTED
November 27, 2024

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