Account-based Marketing (ABM) Manager
At InStride, people are our purpose.
We believe that investing in people is the most powerful way to drive success—for individuals and organizations alike.
As a public benefit corporation, we partner with leading employers to unlock opportunities for their employees, providing access to top-tier education programs that align with their employees’ career goals and the company’s business goals.
Our mission goes beyond skill-building; we're here to empower our partners’ employees to advance their careers, elevate their expertise, and achieve meaningful personal and professional growth.
No matter the team you’re on, our dedication to the success of our partners and their employees is what drives us. If you're passionate about making a difference and driving educational and professional advancement, InStride is the place for you.
To get a better feel for our culture, watch more here.
Candidates must be located in one of the following states to be considered eligible for employment: AZ, AR, CA, CO, CT, FL, GA, IL, IN, KS, LA, MA, MD, MI, MO, NC, NH, NJ, NV, NY, OH, OR, PA, TX, VA, WA, WI.
What we're looking for:
As a strategic and results-oriented Account-based Marketing Manager, you will drive our ABM initiatives to accelerate pipeline growth and revenue for our enterprise accounts. Playing a critical role in our GTM strategy, you'll architect and execute targeted marketing campaigns that resonate with key decision-makers at priority accounts.
Working closely with Sales, Marketing, and Solutions & Strategy teams, you'll lead the end-to-end ABM strategy - from account selection and persona development to campaign execution and pipeline advancement.
We're looking for someone who doesn't wait for opportunities to emerge, but eagerly creates them - taking the initiative to reach target accounts with impactful, personalized marketing campaigns.
Skills we’d love to see you show off:
- Strategic Leadership: Drive comprehensive ABM strategies that align with enterprise sales goals and accelerate pipeline growth.
- Campaign Design: Architect multi-channel ABM campaigns that effectively engage key decision-makers at target accounts.
- Sales Partnership: Collaborate seamlessly with sales teams to identify, prioritize, and reach target accounts.
- Content Development: Create compelling, personalized content that resonates with enterprise stakeholders across their buying journey.
- Program Management: Execute end-to-end campaign initiatives while maintaining consistent messaging across all touchpoints.
- Performance Analysis: Measure campaign effectiveness, track KPIs, and translate data into actionable insights.
- Market Intelligence: Stay ahead of industry trends and ABM best practices to continuously optimize program performance.
Who you are:
- 5-7 years of experience in B2B marketing, with at least 3-4 years focused on account-based marketing.
- Experience with marketing tools such Foundry, 6sense, Demandbase or similar, as well as Sales enablement tools such as Salesforce and Outreach
- A strategic thinker who gets energized by solving complex business challenges
- A creative problem-solver who thrives in dynamic, fast-paced environments
- A collaborative leader who builds strong relationships and brings out the best in others
- An entrepreneur at heart who embraces our "no job too small" startup mentality
- A mission-driven professional excited about making meaningful societal impact through education
- A lifelong learner who stays curious and adapts quickly to change
- Someone who brings high emotional intelligence and excels in ambiguous situations
- An individual who values both data-driven decisions and creative innovation
- A professional who understands the HR technology industry landscape
How you will create impact:
- ABM Strategy Development: Collaborate with sales, marketing and solutions teams to develop and refine the ABM strategy for InStride’s target accounts
- Campaign Execution: Design, implement and optimize multi-channel ABM campaigns, including personalized content, email marketing, digital advertising, webinars, events and unique, high-value tactics, tailored to the specific needs and pain points of each target account.
- Collaboration with Sales: Work in lock-step with the sales team to support target account identification, develop account-specific marketing plans, and ensure alignment between marketing activities and sales goals, to facilitate successful progression of qualified accounts.
- Content Creation: Collaborate with cross-functional teams to develop and tailor personalized content and messaging for target accounts, including case studies, collateral, presentations and other artifacts that resonate with decision-makers and influencers within the target organizations.
- Data-driven Insights: Utilize data and analytics to measure the effectiveness of ABM campaigns, track key performance indicators and refine strategies based on performance insights.
- Cross-functional Collaboration: Partner with marketing and sales enablement teams to ensure consistency and alignment in messaging and insights, to maximize impact of ABM initiatives.
- Industry Insights: Gain ongoing understanding of industry trends, the needs and challenges of target verticals, ensuring efforts are informed by the latest industry insights. Stay current on best practices and emerging technologies in ABM to continuously innovate and improve strategies.
- Reporting & Feedback: Provide regular updates and reports, including impact and insights, on ABM campaign performance to key stakeholders, sharing and applying insights to refine the approach.
We are looking for someone who is not only technically skilled, but also enthusiastic about making a meaningful impact. If this description resonates with you, we're excited about the possibility of having you on our team. As a skills-driven employer, we encourage you to apply if there is a skill-fit, even in the absence of years of experience.
Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At InStride we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role, but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this role!
Benefits @ InStride
As an organization that champions investing in people, it’s critical we walk the talk. That’s why InStride employees are eligible to enroll in 2,800+ online certificate and degree programs through our Step Forward program. Unlike traditional tuition reimbursement programs, InStride covers your tuition upfront, regardless of your course of study, degree type, or school - eligible to employees starting Day 1.
This role is also eligible for the following benefits:
- 401(k) plan with company match
- Flexible vacation policy
- Paid family leave
- Best-in-class health care benefits
- And more!
InStride Diversity and Inclusion Statement
At InStride, we foster a culture of belonging, we support authenticity and intersectionality, and we embrace and appreciate our differences. We do this by building a diverse pipeline of talent and ensuring equitable access to opportunities, information and leadership. We celebrate diversity and are committed to creating an inclusive environment for all employees.
If you have a disability or special need that requires accommodation, please let your recruiter know.
Policies & Disclosure
InStride recommends employees have their COVID vaccinations. InStride may require employees to have COVID vaccination before entering the office or attending any InStride-related even in the future. However, we do not require this at this time.
For questions on how we use personal information of job applicants, please refer to InStride's Job Applicant Privacy Policy.
Beware of recruiting scams. InStride does not require a financial transaction or any financial account information to be eligible for employment. If you receive a message purporting to be from InStride asking you for a financial transaction, your financial account information, or any other sensitive information, please do not respond and let us know immediately at recruiting@instride.com.
About InStride
InStride is a tech-enabled services company that is pioneering new approaches to workforce education solutions with a mission of driving meaningful social and business outcomes by unlocking access to life-changing education. In collaboration with quality academic institutions, we enable employers to provide career-aligned, debt-free education through a personalized, digital platform and a consultative service model. To learn more, visit: https://www.instride.com/
Average salary estimate
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InStride is a public benefit company whose mission is to develop the workforce of the future by helping large organizations provide career-boosting, life-changing opportunities to their employees, while strengthening their competitive advantage.
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