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Marketing Content Writer and Coordinator

Company Description

Waipapa Taumata Rau | The University of Auckland


The University of Auckland is Aotearoa’s leading university with 9,000 staff supporting more than 46,000 students to achieve their ambitions. As one of New Zealand’s most enduring brands, the University leads the way in teaching excellence and research positively impacting the lives of its people, communities and society at large.
 

Job Description

Te Whiwhinga mahi | The opportunity

We are seeking an adaptable Marketing Content Writer and Coordinator to join the University Marketing team, to provide support to the wider Digital and Content team. You will work collaboratively to establish deeper customer connections, support the delivery of segment and cohort plans, and EFTs growth.

You will be responsible for supporting the development, execution, and optimisation of world class omni-channel content that drives engagement, deepens relationships, aids decision making, and improves conversion rates of student applications to the University of Auckland.

This is a full-time (37.5 hours per week), permanent opportunity.

For more detailed information, please refer to the Position Description

He kōrero mōu | About you

To be successful in this role, you will have:

  • Experience in developing and delivering multiple forms of digital and print content.
  • Experience maintaining and optimising consumer-facing website and automation content.
  • Experience in working within Content Management Systems (CMS) with and understanding of Information Architecture.
  • An understanding of User Experience principles and customer-first content strategy. 
  • Proven success in writing professional copy for website, email automation journeys, video content, social media.
  • Experience successfully delivering small content projects from development through to implementation and measurement.
  • Experience using Google Analytics insights to understand content performance and inform optimisation plans.
  • A qualification in marketing, communication, media studies or writing studies, or equivalent experience.


Ngā āhuatanga kei a mātou | What we offer


The University of Auckland is New Zealand’s leading university and maintains significant computational, laboratory and analytic facilities. Auckland itself is frequently rated as one of the world’s most liveable cities. 


The University is committed to providing an excellent working environment through:

  • Flexible employment practices (including working from home, flexible hours)
  • Up to 6.75% company superannuation scheme
  • A competitive salary with five weeks’ annual leave
  • 37.5 hour working week for professional staff

In addition, we also offer career development programmes, discounted car parking, a generous parental leave allowance, childcare and a number of other discounts on internal and external services. 


 

Additional Information

Me pēhea te tuku tono | How to apply

Applications must be submitted online, by the closing date of 20th December to be considered. Please include your cover letter and your CV highlighting how you can meet the skills and experiences detailed above.

Please reach out to Maria Zolezzi, via [email protected] for a confidential conversation. Please note we are happy to answer your questions, but we do not accept applications by email.
 

Equity

The University is committed to meeting its obligations under the Treaty of Waitangi and achieving equity outcomes for staff and students in a safe, inclusive, and equitable environment.  For further information on services for Māori, Pacific, women, LGBTQIATakatāpuiMVPFAFF+, people with disabilities, parenting support, flexible work and other personal circumstances go to www.equity.auckland.ac.nz

The University is committed to providing a safe, inclusive, and equitable environment where everyone can thrive. For further information see Te Ara Tautika | the Equity Policy and visit www.equity.auckland.ac.nz

 

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What You Should Know About Marketing Content Writer and Coordinator, University of Auckland

Are you a creative wordsmith looking for an exciting opportunity to make an impact? The University of Auckland is on the lookout for a passionate Marketing Content Writer and Coordinator to join our vibrant University Marketing team. This full-time position, located in the beautiful city of Auckland, New Zealand, invites you to collaborate closely with our Digital and Content team to create meaningful customer connections. Your role will involve developing engaging omni-channel content that fuels student interest and boosts application conversion rates. You'll play a vital part in crafting engaging content across various platforms, from websites and emails to social media and video. We value your skills in content management systems and your understanding of user experience principles as you help optimize our exciting student-centric narratives. The University of Auckland prides itself on being a leading institution with a strong commitment to excellence – not just in education, but in curriculums that foster creativity and innovation. With flexible working options and generous leave policies, joining our team means you’ll be part of a supportive environment aimed at your professional development. So if you're ready to make your mark at one of the world’s most liveable cities, come join the University of Auckland as a Marketing Content Writer and Coordinator!

Frequently Asked Questions (FAQs) for Marketing Content Writer and Coordinator Role at University of Auckland
What are the main responsibilities of a Marketing Content Writer and Coordinator at the University of Auckland?

As a Marketing Content Writer and Coordinator at the University of Auckland, your primary responsibilities include developing engaging omni-channel content, optimizing digital and print materials, and supporting various marketing initiatives aimed at enhancing student engagement and application conversion rates.

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What qualifications are required for the Marketing Content Writer and Coordinator position at the University of Auckland?

To qualify for the Marketing Content Writer and Coordinator role at the University of Auckland, candidates should possess a qualification in marketing, communication, media studies, or a related field, along with relevant experience in content creation and management.

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How does the University of Auckland support professional development for Marketing Content Writers and Coordinators?

The University of Auckland values professional growth and offers extensive career development programs for its Marketing Content Writers and Coordinators, ensuring they have the resources and opportunities to enhance their skills and advance in their careers.

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What types of content will a Marketing Content Writer and Coordinator create at the University of Auckland?

In the role of Marketing Content Writer and Coordinator at the University of Auckland, you will create a diverse range of content, including web copy, email automation content, social media posts, and scripts for video content, all tailored to engage prospective students effectively.

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What benefits does the University of Auckland offer to Marketing Content Writers and Coordinators?

The University of Auckland provides numerous benefits for Marketing Content Writers and Coordinators, including flexible working arrangements, a competitive salary, generous annual leave, superannuation schemes, and various employee discounts.

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What is the application process like for the Marketing Content Writer and Coordinator position at the University of Auckland?

Applying for the Marketing Content Writer and Coordinator role at the University of Auckland involves submitting your CV and cover letter online by the specified deadline. It is encouraged to highlight your relevant experience and skills that align with the position requirements.

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Is there a specific deadline for applications for the Marketing Content Writer and Coordinator position at the University of Auckland?

Yes, applications for the Marketing Content Writer and Coordinator role at the University of Auckland must be submitted by a specified closing date, which is detailed in the job posting to ensure consideration.

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Common Interview Questions for Marketing Content Writer and Coordinator
Can you describe your experience with developing omni-channel content?

When answering this question, provide specific examples of projects where you created content for multiple platforms. Highlight your role in the process from concept to execution and the impact your content had on audience engagement.

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How do you approach optimizing content for SEO?

Discuss your understanding of SEO principles and share strategies you have successfully used in the past, such as keyword research, using relevant meta tags, and creating valuable content that resonates with target audiences.

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What methodologies do you use to measure the effectiveness of your content?

Explain how you utilize analytics tools like Google Analytics to track user engagement metrics such as page views, bounce rates, and conversion rates. Talk about how you translate this data into actionable optimization plans.

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How do you ensure your writing aligns with a customer-first content strategy?

Share your experience conducting audience research and tailoring content to address specific needs and pain points. Stress the importance of empathy in writing and how understanding your audience shapes your content direction.

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Describe a time when you had to meet tight deadlines for a content project.

Provide a specific example of a challenging timeline you faced and how you organized your workload to meet those deadlines. Highlight your project management skills and ability to adapt under pressure.

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What tools or software do you use for content creation and management?

Mention specific content management systems (CMS) you are familiar with, along with any design or analytical tools. Discuss how these tools enhance your productivity and help streamline your workflow.

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Can you give an example of how you have used user feedback to improve content?

Illustrate how you gather user feedback through surveys, A/B testing, or usability testing, and how you leveraged that input to refine content for better performance and user satisfaction.

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What role do you believe storytelling plays in marketing content?

Express your perspective on storytelling as a core element of compelling marketing content. Discuss ways you have employed storytelling to engage audiences and create emotional connections in previous projects.

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How do you keep up to date with marketing trends and best practices?

Share your strategies for staying informed, such as attending webinars, following industry blogs, participating in professional networks, and trialing new tools and methodologies to ensure your skills remain current.

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Why do you want to work at the University of Auckland as a Marketing Content Writer and Coordinator?

Articulate your motivation for wanting to join the University of Auckland. Discuss the institution’s values, commitment to education, and how you align with its mission to create compelling marketing content that supports student success.

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EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
November 28, 2024

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