Owned Media Specialist/CRM

The Owned Media Specialist/CRM at & Other Stories plays a crucial role in digital marketing by focusing on growing customer engagement through owned channels such as emails and SMS. By developing effective strategies, this expert will help enhance customer retention and drive website traffic, ultimately supporting the brand's growth.

Candidates for the Owned Media Specialist/CRM position at & Other Stories should have at least two years of experience managing Owned Media. Additionally, familiarity with tools like Adobe Campaign and Emarsys, a background in the fashion or beauty industry, and strong analytical skills are preferred qualifications.

In the Owned Media Specialist/CRM role at & Other Stories, you will align owned media strategies with business goals, aiming to increase customer engagement and loyalty. Your work will significantly impact the brand by enhancing customer experiences and boosting overall revenue through targeted marketing efforts.

The key responsibilities of an Owned Media Specialist/CRM at & Other Stories include developing and executing CRM strategies, analyzing customer data for insights, establishing KPIs, and collaborating with various teams to drive customer growth and loyalty, all while ensuring alignment with the company’s overarching growth plan.

Although not strictly required, experience in the fashion or beauty industry is preferred for the Owned Media Specialist/CRM position at & Other Stories. This background helps in understanding the unique nuances of the brand’s customer base and forming effective marketing strategies tailored to the audience.

The Owned Media Specialist/CRM position at & Other Stories comes with a range of competitive benefits, including a staff discount, medical coverage, parental pay, wellness programs, and a 401K plan, reflecting the company's commitment to employee wellness and satisfaction.

Essential skills for an Owned Media Specialist/CRM at & Other Stories include exceptional analytical abilities to decipher customer data, communication skills for presenting insights, and creativity in crafting engaging marketing strategies. Problem-solving capabilities and familiarity with e-commerce are also beneficial.

In answering this question, it's important to highlight specific CRM systems you've worked with, such as Adobe Campaign or Emarsys. Discuss how you utilized these platforms to identify trends in customer behavior and build targeted campaigns that effectively engaged users, leading to increased retention.

Share concrete examples of strategies you've applied that resulted in enhanced customer retention. This could include targeted email campaigns, personalized messaging based on customer behavior, or loyalty programs that incentivize repeat purchases. Focus on the results achieved and any key metrics that demonstrate your success.

Here, you should explain your analytical process, including the tools you use to gather and interpret data. Discuss how you identify customer patterns and utilize segmentation to craft customized marketing strategies that meet the needs of different customer segments.

Illustrate your ability to work with various teams, such as eCommerce and marketing. Share an example where collaboration led to a successful campaign or initiative, emphasizing the importance of open communication and shared goals in achieving desired outcomes.

Detail a particular campaign that stands out in your experience. Explain your role in it, the objectives you set, the strategy you executed, and how you measured its success. Be specific about key performance metrics that showcased the campaign's effectiveness.

Discuss the specific tools you find essential in executing an effective CRM strategy, such as email marketing platforms, analytics tools, and customer feedback systems. Highlight how these tools integrate with each other to provide a comprehensive view of customer engagement.

Talk about your approach to continuous learning, whether it's following industry blogs, attending webinars, or participating in relevant courses. Demonstrate your eagerness to stay informed and how these resources help you enhance your marketing strategies.

Be prepared to discuss a specific challenge, ideally one related to customer engagement or campaign execution. Describe your thought process in overcoming the hurdle and what conclusions you drew from the experience that have informed your approach going forward.

Discuss the key performance indicators (KPIs) you would track, such as open rates, click-through rates, conversion rates, and customer feedback. Illustrate how these metrics inform future campaign adjustments and strategies.

This is an opportunity to showcase your passion for the brand and the fashion industry. Connect your personal values and professional aspirations with those of & Other Stories. Discuss how the role aligns with your career goals and your enthusiasm for contributing to their mission.