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Content Marketing Manager

Semperis focuses on creating an employee experience that is aligned with our vision—being a Force for Good— starting with being a good workplace. Semperis is recognized as one of America’s Fastest-Growing Cybersecurity Companies on the Inc. 5000 List, a DUNS 100 top Start Up to work for and Inc. Best Workplace for multiple years.  With teams around the world, you’ll be working alongside top global talent in Cybersecurity and Identity Access Management. 

If you are a purpose-driven person who always sees the glass as half full, seizes opportunities, and has an urge to learn and develop your skills—we’d love to meet you. 

What we are looking for:

A Content Marketing Manager with experience in developing and editing B2B technical material focused on Microsoft technologies and cybersecurity, supervising content projects from end-to-end with input from subject matter experts and outside resources, and transforming content for various audiences into a variety of formats.


What you will be doing:

  • Reporting to the Director of Content Marketing, the content marketing manager will work closely with subject matter experts within and outside Semperis to develop compelling content to drive awareness and lead generation for Semperis.

  • The position will entail writing, editing, proofreading/copy-editing,
    and project management. Projects will include short-form social media content, blogs, PowerPoint presentations, case studies, white papers, reports, and more.

  • Work closely with the Director of Content Marketing to define and execute a cohesive content marketing strategy that aligns with Semperis’ business goals.

  • Learn and use the core Semperis messaging framework in developing content that conveys our point of view and expertise in the identity security and recovery arena.

  • Work closely with members of the field marketing, sales, marketing, product, customer success, and research teams to brainstorm content ideas that fit within our content strategy, develop the content plan, and execute the content project from end to end.

  • Develop technically accurate and compelling content in all formats for our customers, prospects, partners, and sellers.

  • Write social media copy to amplify our content assets, working closely with the social media and design teams to execute the concepts.

  • Become adept at producing podcasts from end to end, including working with the subject matter experts to formulate the content abstract, lining up speakers, arranging the recording, project-managing the editing and production, writing and posting episode descriptions, and writing social media and other promotional copy to drive engagement with the podcast.

  • Work closely with the Director of Content Marketing and our outsourced SEO team to optimize existing content, develop content briefs for new content, and constantly prune and maintain our online content for relevance and accuracy.

  • Work with subject matter experts to develop presentation decks for web seminars and in-person events, adding to our library of presentation content that follows our content strategy.

  • Develop case studies and testimonials with our customers in various formats,
    including standalone quotes/testimonials, written case studies, video case studies, and more.

  • Become an in-house expert on reviewing content assets for grammar, style,
    technical accuracy, and adherence to branding and our messaging framework.

About You:

  • 5+ years of experience in technical B2B content marketing with familiarity in
    editing and writing for practitioners and leaders; specific experience with Microsoft identity and cybersecurity principals is ideal.

  • No required degree although a background in technical writing or technical
    marketing is ideal.

  • Experience developing content for IT and security practitioners and tech- company leaders including CISO, CIOs, CTOs, and CEOs.

  • Deep understanding of content marketing strategy, from top of funnel to conversion, in the B2B tech space.

  • Proactive, results-focused owner of your mission, with the willingness to
    relentlessly pursue what you need from cross-departmental team members to
    achieve the goal.

  • Exceptional written and verbal communication skills with the ability to write and
    produce polished, technically accurate, and effective copy for marketing
    materials including website pages, blogs, videos, survey reports, social media
    campaigns, slide decks, and email marketing campaigns.

#LI-Remote

#LI-LM1

Semperis is an equal opportunity employer and will not discriminate against an applicant or employee based on race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, veteran or military status, genetic information, citizenship, marital status, or any other legally recognized protected basis under federal, state, or local law. The information collected by the Semperis application is solely to determine suitability for employment, verify identity, and maintain employment statistics. 

 Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and/or other applicable state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Semperis. Please inform Semperis representative Anna Taylor, Director of Global Recruiting, if you need assistance completing this application or to otherwise participate in the application process. 

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What You Should Know About Content Marketing Manager, Semperis

If you're a passionate storyteller with a knack for technical writing, Semperis is looking for you! As a Content Marketing Manager based in Addison, you’ll dive deep into the world of cybersecurity and Microsoft technologies, transforming complex information into engaging content. At Semperis, we take pride in creating an employee experience that embodies our vision of being a Force for Good, and that's evident in our recognition as one of America’s fastest-growing cybersecurity companies. You'll collaborate with brilliant minds, producing a variety of content from social media posts and blogs to white papers and podcasts. Your contributions will be instrumental in driving awareness and generating leads, so you'll have the chance to make a real impact! We’re all about teamwork here; you’ll work closely with our content marketing director and various departments to strategize, create, and optimize our content. Your expertise in B2B technical material will shine as you oversee projects from inception to delivery, ensuring every piece aligns with our brand and messaging framework. Whether it’s developing case studies, managing presentations for events, or amplifying our content on social media, you’ll be the driving force behind it all. If you’re ready to join a company that values your growth and creativity while pushing the boundaries of identity security, then we can’t wait to meet you!

Frequently Asked Questions (FAQs) for Content Marketing Manager Role at Semperis
What responsibilities does a Content Marketing Manager at Semperis have?

As a Content Marketing Manager at Semperis, you will be responsible for creating and managing a wide range of content types to support lead generation and brand awareness. This includes writing, editing, proofreading, and project management of blogs, case studies, presentations, and podcasts, all tailored to the cybersecurity and Microsoft technology audience.

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What qualifications are required for a Content Marketing Manager at Semperis?

To be considered for the Content Marketing Manager position at Semperis, you should have at least 5 years of experience in technical B2B content marketing, particularly with cybersecurity and Microsoft technologies. Familiarity with creating content for IT practitioners, strong communication skills, and a proactive approach to content strategy are essential.

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What type of content will a Content Marketing Manager create at Semperis?

At Semperis, the Content Marketing Manager will create a variety of content, including social media posts, blogs, white papers, case studies, and podcasts. This diverse range ensures that content effectively reaches and engages different audience segments in the cybersecurity field.

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What is the work culture like at Semperis for a Content Marketing Manager?

The work culture at Semperis is collaborative and purpose-driven, placing a strong emphasis on growth and learning. As a Content Marketing Manager, you'll work alongside talented professionals in a supportive environment that encourages innovation, idea-sharing, and the pursuit of excellence in cybersecurity communication.

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How does Semperis support the professional development of a Content Marketing Manager?

Semperis is dedicated to fostering the growth of its employees. As a Content Marketing Manager, you'll have opportunities for professional development through workshops, team collaboration, and the potential for mentorship from experienced industry professionals. The company encourages employees to seize learning opportunities within the dynamic cybersecurity landscape.

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What strategies will a Content Marketing Manager at Semperis employ?

A Content Marketing Manager at Semperis will execute a cohesive content marketing strategy that encompasses content creation, optimization, and distribution across various channels. You'll work closely with cross-departmental teams to ensure alignment with business goals and audience needs, helping to drive engagement and lead generation effectively.

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Can you provide examples of projects a Content Marketing Manager may work on at Semperis?

In the role of a Content Marketing Manager at Semperis, you may work on projects like developing a series of technical blogs about identity security, producing educational podcasts featuring industry experts, creating compelling case studies with customer testimonials, and managing the content for webinars and live events in the cybersecurity space.

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Common Interview Questions for Content Marketing Manager
How do you approach developing a content marketing strategy?

When answering this question, emphasize the importance of aligning the content strategy with the overall business goals. Discuss how you assess target audience needs, evaluate content performance metrics, and collaborate with cross-functional teams to ensure effective messaging and engagement.

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Can you describe your experience with technical writing relevant to cybersecurity?

Highlight specific projects or examples where you've created technical content for cybersecurity professionals. Discuss your familiarity with industry terminology, your process for researching and verifying technical accuracy, and how you adapt complex information for different audience levels.

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What types of content formats are you most experienced with?

Be specific about your familiarity with various content formats such as blogs, social media posts, white papers, and presentations. You can mention a project where you oversaw the creation of these formats and how they contributed to achieving the goals of the campaign.

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How do you ensure the content remains relevant and up to date?

Explain your process for performing regular content audits, utilizing analytics to track performance, and staying updated with industry trends to revise and prune outdated content. Mention how you collaborate with subject matter experts to align content with current technological advancements.

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Describe your experience with SEO in content creation.

Discuss your understanding of SEO principles and how you incorporate them when creating content. Share examples of how you've worked with SEO teams to optimize existing content and create new content that aligns with relevant keywords and trends in the cybersecurity sector.

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How do you handle feedback from stakeholders on your content?

Talk about your approach to constructive criticism and how you incorporate feedback from various stakeholders while maintaining the integrity and effectiveness of the content. Share an example of a time when stakeholder feedback led to significant improvements in a project.

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Can you share how you promote content to increase engagement?

Discuss your strategies for content promotion, including leveraging social media channels, email campaigns, and partnering with relevant influencers. Highlight any successful campaigns you've led that increased engagement and illustrated an effective amplification of the content.

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What metrics do you use to measure the success of your content?

Identify key performance indicators (KPIs) that you prioritize, such as impressions, click-through rates, conversion rates, and engagement metrics. Emphasize how you analyze this data to refine your content strategy and improve future content performance.

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How do you manage multiple content projects simultaneously?

Share your method for prioritizing tasks and meeting deadlines, both individually and by utilizing project management tools. Illustrate with an example of how effective organization and time management have allowed you to successfully handle multiple projects at once.

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Why do you want to work as a Content Marketing Manager at Semperis?

Articulate your passion for cybersecurity and how Semperis' mission resonates with your own values. Focus on the appealing aspects of the role, such as the opportunity to work with industry experts, the commitment to professional growth, and the chance to contribute to impactful content that drives awareness in the cybersecurity field.

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Semperis puts people first. From our customers and partners to our culture of engineers and experts, we understand that people are our assets. Our talented employees, contribute to the Semperis culture that champions strategic vision, innovation,...

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Full-time, remote
DATE POSTED
November 24, 2024

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