Demand Generation Marketing Specialist

Company: Virtual Store Trials (VST)
Location: London / Office-Remote-Hybrid
Type: Full-Time (or Part-Time for the right person)

About Us:

Virtual Store Trials (VST) is at the forefront of retail technology innovation, driving changes in FMCG stores and CPG innovation roadmaps. Our software is used by some of the biggest CPGs across the globe (including Reckitt, Nestle, Heineken) to help them see what’s happening in-store, how to change shelf layouts, and what the results will be after the change. Simply put, VST helps brands and retailers to See What’s In-Store.

For a few years, we have been CPGs’ best-kept secret, but now, we want to step out of the darkness and into the light ✨. As we continue to expand from startup to scale-up, we are seeking a dynamic Demand Generation Specialist to join our passionate team.

Role Overview:

We are looking for a Marketing / Demand Generation Specialist to shape and execute our marketing strategies with a focus on brand development, events, and content. In this hands-on role, you will work closely with our commercial team to drive lead generation, build pipeline, and boost conversions. If you are a creative, strategic marketer, and ready to make an impact in a fast-paced environment, we want to hear from you!

Key Responsibilities:

• Demand Generation: Collaborate with the commercial team to create and manage campaigns that drive lead acquisition, conversion, and ultimately, revenue. Tactics available to deploy are:

  • Events Strategy: Develop and execute an events strategy that includes webinars and conferences to increase brand visibility and generate leads.

  • Content Strategy: Design a comprehensive content strategy that includes blogs, whitepapers, videos, demos, case studies, and social media to engage prospects and nurture leads.

  • Brand Development: Implement a look and feel that resonates with our target audience and differentiates VST in the market.

• Analytics & Reporting: Monitor and report on campaign performance, providing insights and recommendations for continuous improvement.

• Cross-functional Collaboration: Work closely with sales, product, and customer success teams to ensure alignment and drive overall business growth.

• Hands-On Execution: Be directly involved in the creation, design, and delivery of marketing materials, campaign execution, and event planning.

Requirements:

• Experience: 3+ years of experience in marketing, demand generation, or a related role within the retail technology, market research, insights, or SaaS industry.

• Skills: Strong understanding of brand development, content creation, and event management. Proficiency with marketing automation tools and CRM systems (e.g. we use HubSpot).

• Creativity: Ability to think creatively and develop innovative marketing strategies that drive results.

• Communication: Excellent verbal and written communication skills, with the ability to craft compelling messages and an eye for design.

• Analytical Mindset: We’re data nerds here at VST, therefore expect a data-driven approach with strong analytical skills to measure campaign effectiveness and ROI.

• Team Player: Collaborative and able to work effectively across different teams and departments.

• Education: Bachelor's degree in Marketing, Business, Communications, or a related field.

What We Offer:

• Innovative Environment: Work with cutting-edge technology and be part of a company driving innovation in the retail industry.

• Career Growth: Opportunities for professional development and career advancement, as well as a high-level of autonomy and trust.

• Dynamic Team: Join a passionate and high-performing team.

• Competitive Compensation: Attractive salary and benefits package.

• Flexible Working: We like being in our office (London, near Old Street station) 2-4 days a week or with clients, but we’re aware that great work doesn’t have to be done in the office. You do you. As long as the results are there, you can be flexible on hours worked, office working, and holiday time.

How to Apply:

If you are excited about this opportunity and ready to take your career to the next level with Virtual Store Trials, please submit your resume and a cover letter detailing your relevant experience and why you would be a great fit for this role.

Join us at VST and be a part of shaping the future of retail technology!

Virtual Store Trials (VST) is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We saw that women and people of colour are less likely to apply to job ads for roles that they are predominantly qualified for, purely because they didn’t hit every single stipulation. The requests in this ad are not stipulations, but suggestions for what we believe we need. So even if you don’t hit every single suggestion above, please still consider applying and tell us why else you’re brilliant. If you’ve got a question before applying, please let me (Nick) know directly - nick@storetrials.com.