Director, CRM

As the Director of CRM at StockX, you'll oversee customer communications strategies aimed at enhancing retention and engagement through various channels including email and push notifications. Collaborating with multiple departments, you’ll execute CRM strategies that align with our business goals while leading a talented team to optimize customer experiences.

The ideal candidate for the Director of CRM at StockX should have a minimum of 7 years of experience in CRM or digital marketing within a B2C e-commerce environment, along with at least 4 years in a leadership role. Strong copywriting skills and a proven ability to manage revenue targets and marketing strategies are also essential.

The Director of CRM role at StockX is a hybrid position that requires employees to work onsite in our Downtown Detroit office two days per week, which allows for both collaborative team efforts and flexibility.

StockX prides itself on fostering a diverse and inclusive culture, where creativity and collaboration thrive. As the Director of CRM, you will be part of a passionate team that values innovative ideas and is committed to enhancing the customer experience across our platforms.

Responsibilities include increasing user engagement through omni-channel marketing strategies, optimizing digital marketing processes, managing the CRM tech stack, conducting A/B testing, and partnering with the analytics team to assess campaign performance among others. You'll be instrumental in leading our CRM initiatives.

The salary range for the Director of CRM position at StockX is between $170,000 and $190,000, alongside opportunities for benefits such as medical, dental, equity, and discretionary bonuses, depending on geography and candidate experience.

As an equal opportunity employer, StockX is committed to diversity in our workforce. We actively consider all qualified candidates for the Director of CRM position, including those with varied backgrounds and experiences, making our workplace an inclusive environment.

Highlight your past roles in CRM and digital marketing, emphasizing key achievements and results. Discuss specific campaigns you've managed, the metrics you used to measure success, and how you adapted strategies based on customer data and insights.

Outline your step-by-step process, starting from customer research and segmentation to strategy development and execution. Mention how you collaborate with cross-functional teams to ensure alignment with business goals and customer expectations.

Explain your favorite tactics for driving customer engagement such as personalized communications, tailored offers, and multi-channel marketing strategies. Provide examples of successful campaigns you’ve run that boosted engagement metrics.

Discuss your experience in designing A/B tests, analyzing results, and implementing findings. Explain how these tests help you optimize messaging and customer experiences, ensuring that your campaigns are effective and data-driven.

Talk about your commitment to continuous learning through industry conferences, online courses, and marketing forums. Mention any relevant publications or thought leaders you follow that keep you informed about the latest trends.

Choose an example that showcases your problem-solving skills. Discuss the challenge, the steps you took to address it, and the positive outcome. This demonstrates your resilience and ability to adapt in a fast-paced environment.

List the CRM tools and platforms you're proficient in, such as ESPs, analytics software, or segmentation tools. Explain how these tools have enhanced your ability to manage campaigns effectively and improve customer communications.

Speak about specific KPIs you focus on, such as customer retention rates, engagement metrics, or revenue growth. Detail how you track these metrics and adjust strategies accordingly to ensure continuous improvement.

Share a detailed summary of a particular campaign, outlining its goals, implementation process, results, and any lessons learned. Be sure to emphasize your role in driving success and the impact on overall business metrics.

Describe your experience working with various teams such as marketing, analytics, and product development. Discuss how effective communication and cross-departmental collaboration has helped you achieve common CRM objectives.