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Freelance E-Commerce & Retail Media Strategist

GroupM is een vooruitstrevend mediabureau waar de labels Mindshare, Wavemaker, EssenceMediacom, Greenhouse, GroupM Nexus en StudioM onder vallen. GroupM ontwerpt en managed (digitale) campagnes voor de grootste merken in Nederland, zoals Volkswagen, VodafoneZiggo, Kruidvat, Eneco, Randstad, CZ en de Nederlandse Loterij.

We werken met partners zoals RTL, Google, Facebook, Microsoft en DPG maar ontwikkelen zelf ook aanvullende technieken om het maximale resultaat voor onze klanten te realiseren.  

Gaat jouw hart sneller kloppen van online (performance) marketing, zie je de toegevoegde waarde van retail media voor onze klanten en geloof je erin dat marktplaatsen (zoals bol.com & Amazon) het retaillandschap drastisch gaan veranderen? Dan is deze functie echt iets voor jou!  

DE FUNCTIE    

Jouw ervaring binnen Ecommerce & retail media zorgt voor de groei van onze klanten en brengt ons team naar de next level. Is consultative selling belangrijk in jouw strategie? Als E-commerce & Retail Media Strategist op Campus Eindhoven geef je advies aan (potentiële) klanten over digitale oplossingen voor complexere vraagstukken rondom marketplaces, e-commerce, retail media en marketing.  
 
Daarnaast ben je verantwoordelijke voor de inhoudelijke ontwikkeling van het ecom & retail media vakgebied binnen groupM, én borgt de implementatie van deze innovatie bij onze klanten. Je werkt samen met het E-commerce team dat bestaat uit verschillende specialisten en strategen. Maar je werkt ook samen met collega's van andere afdelingen, zoals Client Leads, Merkstrategen en Mediastrategen (zoals SEA, Social, Display). Je zult ook samenwerken met onze collega's uit Amsterdam en Sittard. Samen met klantteams komt je tot voorstellen en ben je betrokken bij pitch trajecten.  
 
 
WAT DOE JE ALS E-COMMERCE STRATEEG BIJ GROUPM?  
 
  • Strategisch advies geven aan klanten over e-commerce, marketplaces en retail media  
  • De klant & consument behoeften vertalen naar oplossingen (samen met het team)  
  • Commerciële voorstellen maken voor onze bestaande klanten bij GroupM  
  • Advies geven over tools zoals JungleScout, Channable, Profitero, Productflow of Pacvue om werk te automatiseren  
  • Klanten overtuigen van de kracht van retail media voor hun merken  
  • De nieuwste trends en ontwikkelingen op het gebied van e-commerce delen met onze specialisten  
  • Samenwerken met client leads, merk- en mediastrategen  
 
JE PROFIEL  
 
  • Je hebt minimaal 3 tot 5 jaar relevante werkervaring  
  • Kennis en ervaring in salestrajecten voor complexe e-commerce  en/of retail media vraagstukken  
  • Omdat je bij GroupM in een internationale omgeving werkt, spreek en schrijf je vloeiend Nederlands en Engels  
  • Eigenaarschap, geloofwaardigheid en autoriteit  
  • Klanten weten en voelen dat hun probleem wordt opgelost wanneer ze met jou hebben gesproken  
  • Je herkent jezelf in onze kernwaarden Innovation, Dedication en Fun  
  • Je bent tussen 24 en 39 uur per week beschikbaar
Pré: ervaring bij een digitaal bureau of ervaring met het adviseren van digitale oplossingen  

WAT BIEDEN WE JOU?   

Er zijn volop kansen voor jouw persoonlijke groei. Kennis vormt de basis van alles wat we bij GroupM doen. Daarom krijg je alle ruimte om jezelf te ontwikkelen.   
 
Als GroupM medewerker kun je vanaf je eerste dag onbeperkt gebruik maken van onze M Academy. Een platform waar jij je kunt inschrijven voor fysieke hard skill en soft skill trainingen.  
 
GroupM is een dynamisch, jong en ambitieus bedrijf waar, wereldwijd gezien, met duizenden (Young) Professionals wordt gewerkt voor de mooiste merken. Zo hebben we in Nederland alleen al honderden collega’s in Amsterdam, Eindhoven en Sittard die werken voor tientallen klanten zoals Unilever, G-Star, Toyota, en Netflix.  
 

Dit klinkt als mijn baan!
We nodigen je graag uit om te solliciteren. Klik op de button ‘apply’ onderaan deze vacature en stuur ons je cv en je persoonlijke motivatie. Ben jij degene die ons versterkt in het realiseren van onze ambities? Dan maken we graag kennis met je: we bellen je voor een eerste kennismaking en/of nodigen je uit voor een gesprek op kantoor.    

WPP (GroupM) is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.    

Acquisitie naar aanleiding van deze vacature wordt niet op prijs gesteld.    

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What You Should Know About Freelance E-Commerce & Retail Media Strategist, GroupM Nexus

Join GroupM as a Freelance E-Commerce & Retail Media Strategist, where your passion for online performance marketing will thrive! At GroupM, we are a forward-thinking media agency encompassing brands like Mindshare, Wavemaker, and EssenceMediacom, and we take pride in creating and managing innovative digital campaigns for top brands in the Netherlands, including Volkswagen, VodafoneZiggo, and the Dutch Lottery. In this role, you’ll leverage your expertise in e-commerce and retail media to drive the growth of our clients. If consultative selling aligns with your strategy, you’ll provide insightful advice to potential clients about digital solutions for complex marketplace challenges. Collaboration is key! You’ll work alongside a talented e-commerce team as well as client leads and media strategists from various departments, blending your insights with theirs to craft compelling proposals and aid in pitching processes. Your role will also involve developing best practices within e-commerce and retail media, and ensuring their implementation for our clients. With 3 to 5 years of relevant experience under your belt, you have a knack for translating consumer needs into actionable solutions while keeping up with the latest e-commerce trends. This is a fantastic opportunity for anyone looking to elevate their career while offering substantial value to clients. GroupM champions personal growth, offering a space for you to develop your skills continuously. If you’re ready to embrace the future of retail media and drive real impact for esteemed clients, we'd love to have you on board!

Frequently Asked Questions (FAQs) for Freelance E-Commerce & Retail Media Strategist Role at GroupM Nexus
What does a Freelance E-Commerce & Retail Media Strategist at GroupM do?

A Freelance E-Commerce & Retail Media Strategist at GroupM provides strategic guidance to clients on e-commerce, marketplaces, and retail media. They translate client and consumer needs into customized solutions jointly with the team and craft commercial proposals for existing clients, enhancing the efficacy of retail media strategies.

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What qualifications are required for the Freelance E-Commerce & Retail Media Strategist at GroupM?

To be a successful Freelance E-Commerce & Retail Media Strategist at GroupM, you should have a minimum of 3 to 5 years of relevant work experience, particularly in sales processes related to complex e-commerce and retail media issues. Fluency in Dutch and English is also necessary due to the international nature of the role.

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How can a candidate grow in the Freelance E-Commerce & Retail Media Strategist role at GroupM?

At GroupM, personal growth is a key commitment. As a Freelance E-Commerce & Retail Media Strategist, you will have access to unlimited training opportunities through the M Academy, allowing you to expand your skills in both hard and soft areas, thereby enhancing your career trajectory.

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What tools might a Freelance E-Commerce & Retail Media Strategist at GroupM use?

A Freelance E-Commerce & Retail Media Strategist at GroupM may utilize tools like JungleScout, Channable, Profitero, Productflow, and Pacvue to automate work processes efficiently and provide data-driven insights, enhancing the overall e-commerce and retail media strategies for clients.

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What kind of clients does a Freelance E-Commerce & Retail Media Strategist work with at GroupM?

In this role, the Freelance E-Commerce & Retail Media Strategist will work with a wide diversity of clients including major brands like Volkswagen, VodafoneZiggo, and Kruidvat, allowing you to engage with various industries and contribute to their success in modern digital marketing.

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What can I expect from the work environment at GroupM as a Freelance E-Commerce & Retail Media Strategist?

At GroupM, you can expect a dynamic, young, and ambitious work environment. Collaborating with a diverse team of professionals from Amsterdam, Eindhoven, and Sittard will enrich your experience and foster innovative thinking in tackling retail media challenges.

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How is teamwork incorporated into the role of Freelance E-Commerce & Retail Media Strategist at GroupM?

Teamwork is integral to the Freelance E-Commerce & Retail Media Strategist role at GroupM. You will collaborate closely with an e-commerce team, client leads, brand strategists, and media strategists, combining your expertise to address client needs and provide comprehensive solutions.

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Common Interview Questions for Freelance E-Commerce & Retail Media Strategist
Can you describe your experience with e-commerce and retail media strategies?

When discussing your experience, focus on specific campaigns or projects you've managed. Highlight your strategic approach and results achieved, emphasizing your understanding of various e-commerce platforms, retail media tools, and your problem-solving skills in complex situations.

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How do you stay updated with the latest trends in e-commerce?

Explain how you engage with industry news through blogs, podcasts, webinars, and networking. Mention any particular resources that inform your understanding of developments in e-commerce and retail media, demonstrating your proactive approach to learning.

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What do you believe is the key to successful consultative selling?

Discuss the importance of understanding client needs thoroughly, building trust and rapport, and providing tailored solutions. You might also share examples of how you've applied this approach successfully in the past.

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Can you give an example of a successful digital marketing campaign you've led?

Choose a campaign where your contributions made a significant impact. Describe your strategy, the challenges you faced, how you overcame them, and the final results, including metrics that showcase success.

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How would you convince a client of the power of retail media?

Articulate the advantages of retail media, such as improved visibility and enhanced consumer targeting. Share any relevant case studies or success stories that highlight effective retail media implementations you’ve been involved with to illustrate your points.

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What tools do you find indispensable in your work as a retail media strategist?

List tools that you’ve successfully used in past roles, explaining how each tool enhances your strategies and outcomes. Be sure to mention your familiarity with data analysis tools and automation platforms that streamline processes.

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How do you approach cross-department collaboration in your role?

Reflect on your collaborative experiences, emphasizing your willingness to engage with diverse teams. Provide examples of how you communicated effectively with different departments, resulting in successfully meeting client objectives.

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How do you measure the success of your e-commerce strategies?

Discuss various KPIs you utilize to measure success, such as ROI, conversion rates, and customer engagement metrics. Explain your analytical process for assessing these metrics post-campaign to refine future strategies.

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How would you handle a difficult client situation?

Share an example of a past experience where you encountered a challenging client relationship. Focus on how you listened empathetically, identified the root problems, and provided solutions that turned the situation around.

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What is your understanding of marketplace dynamics in the context of e-commerce?

Provide insights into how marketplaces like Amazon and bol.com operate, their significance in the retail landscape, and how you would leverage them for a client's advantage, showcasing your expertise in this area.

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Founded in 2003, GroupM is a global media investment management company. GroupM creates competitive advantage for advertisers via its worldwide organization of media professionals who deliver insights on consumers and media platforms, trading expe...

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Full-time, remote
DATE POSTED
November 29, 2024

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