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Brand Marketing Manager

ABOUT FREED

Doctors are overworked, burnt out, and are quitting in masses.

At Freed, we combine clinician love with the latest AI tech and intense execution to create products that make clinicians happier.

Our first product is an AI scribe that automates medical documentation. In 1 year we:

With the backing of the best VC in the world, we are rapidly expanding our product offering. Patient facing assistant, patient insights, EHR integrations, and other products are being built and used by thousands of clinicians and millions of patients.

We are looking for entrepreneurs. Fast, ambitious, and smart individuals who want to take care of the people who take care of our health.

Expect intense, clinician-focused, and interesting co-workers who want to win.

ABOUT THE ROLE

As Freed’s first brand marketing manager, you have the unique opportunity to build a dynamic and innovative brand from scratch. Freed’s mission is to make clinicians happier by building the the most clinician-focused company in the world. Your role as our brand leader is to ensure that clinicians truly love Freed. The brand strategy you define and bring to life will be a key differentiator for Freed as you grow awareness of our company, drive excitement for and engagement with our offerings, and build credibility and trust with clinicians.

Freed’s leadership team believes deeply in the power of brand and is committed to building a beloved brand with plans to invest in an internal brand studio. This role will report directly into the VP of Marketing who is a member of the executive team.


HOW YOU’LL MAKE AN IMPACT

  • Define the brand strategy that will bring Freed’s mission to life

  • Identify and refine Freed’s tone of voice and brand identity in partnership with Freed’s in-house brand studio

  • Shape Freed’s storytelling muscle, working with leadership to crystallize “the why” and “so what” behind the company, the mission and the products

  • Build and deploy innovative brand campaigns & strategies that generate brand love and drive impactful growth for the company

  • Promote brand consistency across external and internal channels

  • Lead strategy and execution for website and key channels including social & influencer

  • Find unexpected ways to spark joy for clinicians

  • Determine how to measure the impact of brand efforts


WHAT YOU'LL BRING

  • 4-8 years of experience in brand marketing at a startup, ideally with a consumer or PLG go-to-market

  • Experience defining and refining brand strategy

  • A penchant for creativity: you have wild ideas and you’re not afraid to think outside of the box

  • A belief that world-class brands are rooted in a deep understanding of the user

  • A builder mindset with a bias to execution. You’re self motivated, high-energy and have a strong appetite to learn.

  • Comfort with numbers and data to demonstrate the impact of brand efforts

  • World-class communication skills. You’re a great writer, and you get other people excited about the ideas you have.

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Average salary estimate

$105000 / YEARLY (est.)
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$90000K
$120000K

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What You Should Know About Brand Marketing Manager, FREED

At Freed, we believe in transforming the landscape of healthcare by making clinicians happier, and we need a passionate Brand Marketing Manager to lead this charge. As the Brand Marketing Manager at Freed, you'll have the unique chance to shape a groundbreaking brand from the ground up. You’ll work closely with our leadership team to define and ignite a brand strategy that resonates profoundly with clinicians. Your role will entail creating compelling narratives around Freed’s mission and distinguishing our innovative products in a fast-growing market. This is more than just a marketing position; it’s an entrepreneurial endeavor where your creativity can flourish. You’ll craft eye-catching campaigns that not only communicate what Freed stands for but also evoke genuine love from our clinician community. You'll promote consistent and captivating messaging across all platforms—from our website to social media—ensuring every interaction reinforces Freed's core values. With 4-8 years of brand marketing experience, ideally in a startup environment, you'll leverage your creativity and analytical skills to measure the impact of your efforts. Freed's commitment to building a beloved brand includes investing in our in-house brand studio, giving you the resources and support to make your ideas a reality. Join us in revolutionizing healthcare with cutting-edge AI technology while taking part in a vibrant culture filled with ambitious and intelligent peers. Let's work together to ensure that clinicians not only use Freed's products, but also truly love them.

Frequently Asked Questions (FAQs) for Brand Marketing Manager Role at FREED
What does a Brand Marketing Manager do at Freed?

As a Brand Marketing Manager at Freed, you’ll develop and implement brand strategies that resonate with clinicians. This includes defining the brand's tone and identity, creating engaging campaigns, and ensuring brand consistency across various channels.

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What qualifications are needed for the Brand Marketing Manager position at Freed?

To be successful as the Brand Marketing Manager at Freed, candidates should have 4-8 years of experience in brand marketing, preferably at a startup. A deep understanding of user needs, creativity in developing campaigns, and strong communication skills are essential.

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How does Freed measure the impact of brand efforts for the Brand Marketing Manager?

Freed measures the impact of brand efforts by utilizing data analytics to track engagement with marketing campaigns, brand sentiment, and clinician love for the product. A keen ability to interpret these metrics will help shape future strategies.

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What makes Freed different from other companies for a Brand Marketing Manager?

Freed stands apart due to our focus on clinician happiness, leveraging AI technology to improve workflows. As a Brand Marketing Manager, you will have the unique opportunity to build a brand that truly resonates with clinicians, unlike at other companies.

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What is the workplace culture like at Freed for the Brand Marketing Manager role?

The culture at Freed is dynamic and innovation-driven, attracting fast-paced and ambitious individuals. As a Brand Marketing Manager, you’ll be surrounded by insightful colleagues who are committed to transforming healthcare and supportive leadership.

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What kind of brand campaigns can a Brand Marketing Manager expect to lead at Freed?

At Freed, a Brand Marketing Manager will lead campaigns that focus on brand love and engagement, utilizing storytelling to communicate the mission and benefits of our AI solutions effectively. Creativity and strategic thinking are key to these initiatives.

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Is there any opportunity for growth as a Brand Marketing Manager at Freed?

Absolutely! As Freed expands its offerings and continues to grow, there are abundant opportunities for advancement. The company is committed to nurturing talent and supporting the career aspirations of its Brand Marketing Manager.

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Common Interview Questions for Brand Marketing Manager
How would you define a successful brand strategy for Freed?

A successful brand strategy for Freed would tightly align with our mission to enhance clinician happiness. It should include a deep understanding of our audience, innovative storytelling, and measurable objectives that drive engagement and loyalty.

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Can you describe a time when you developed a brand campaign that resonated with your target audience?

Discuss a specific campaign you led, highlighting the target audience's feedback, the creative approach you took, and the measurable results. Ensure to connect it with user insights and how it aligned with the overall brand strategy.

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What is your process for refining brand tone and voice?

Refining a brand's tone and voice involves gathering insights through user research, competitive analysis, and collaboration with creative teams. It's essential to ensure that the voice reflects the brand's values and resonates genuinely with clinicians.

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How do you handle a brand strategy that isn’t yielding expected results?

Addressing an underperforming brand strategy necessitates a thorough analysis of the data. I would gather insights, adjust our approach based on feedback, and be willing to innovate and experiment to find new ways to engage our audience.

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What role does storytelling play in brand marketing?

Storytelling is fundamental in brand marketing as it fosters emotional connections with the audience. For Freed, sharing clinician stories about how our products improve their work-life balance can bring our brand mission to life.

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How do you ensure consistency across different brand channels?

Ensuring brand consistency across channels requires guidelines and regular audits. I’d establish a brand playbook, train teams on brand messaging, and continuously evaluate all communications to align with Freed’s identity.

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Describe a successful collaboration with a cross-functional team.

Collaboration is essential; I’d share an example where I partnered with product, sales, and leadership teams. Emphasize the importance of open communication and how collective insights can enhance brand initiatives.

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How do you prioritize initiatives to drive brand growth?

Prioritizing initiatives starts with aligning goals with business objectives and utilizing data to assess impact potential. I would focus on high-leverage activities that deliver maximum value while being responsive to clinician needs.

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What tools do you use for measuring brand performance?

Utilizing analytics tools such as Google Analytics, social listening platforms, and surveys can help measure brand performance. Sharing how you analyze and report on these metrics for continued brand effectiveness is crucial.

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How do you keep up with trends in brand marketing?

I stay updated on brand marketing trends by regularly consuming industry publications, participating in webinars, and networking with peers. Engaging in continuous learning helps to maintain a fresh perspective on effective strategies.

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Bring the joy back to medicine

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Full-time, on-site
DATE POSTED
November 28, 2024

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