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Programmatic Specialist

Programmatic Specialist

WHO ARE WE?

This position sits in our Marketing & Technology service based in London. We combine data, technology, creative content, and paid media to crack brands’ business problems & drive revenue through a variety of digital marketing solutions like ad campaigns, augmented reality, and chatbots. Our clients include ASOS, Just Eat Takeaway, Twitch, TikTok, and The White Company. 

 

JOB PURPOSE:

We are currently growing our Growth Marketing team (which includes Media services) and are looking for a Programmatic Specialist.

As an agency we are in a fantastic position to combine our expertise across disciplines to disrupt the UK agency model and tackle some of the industry's biggest challenges head-on. You will work in a vibrant environment with clever minds that work for a variety of large global clients. At DEPT®, we’re eager to hire the most talented experts in the game; people who continuously strive to improve their craft, are eager to learn, who want to inspire others, and strive for a better world.

We are seeking a highly motivated and experienced Programmatic Specialist to join our team. The Programmatic Specialist will be responsible for managing programmatic campaigns across multiple platforms, optimising campaigns for performance, providing insights and recommendations to clients, and collaborating and aligning with wider Programmatic teams across EMEA. 

 

 KEY RESPONSIBILITIES

  • Manage programmatic campaigns across multiple platforms, including DV360, The Trade Desk, alongside other DSPs, DMPs, and ad exchanges
  • Optimise campaigns for performance, including bid management, targeting, and creative optimization
  • Analyse campaign data to provide insights and recommendations to clients
  • Deliver and present work with data-driven insight and analytics both internally and externally
  • Contribute insights and strategic media thinking to projects that span all areas of the business
  • Collaborate with internal teams to develop and execute programmatic strategies
  • Lead and mentor team members in programmatic best practices
  • Stay up-to-date with industry trends and best practices

 

WHAT WE ARE LOOKING FOR

  • Relevant & proven experience in programmatic advertising, with a knowledge of the Google Stack
  • Understanding of the digital advertising ecosystem, including DSPs, DMPs, and ad exchanges
  • Strong analytical skills and ability to provide insights and recommendations based on data
  • Excellent communication and collaboration skills, including experience presenting plans to senior clients and internal teams
  • Experience in managing programmatic campaigns in video, display, digital audio, digital outdoor, and CTV channels

 

WE OFFER

  • A flexible, hybrid working policy
  • The choice of medical healthcare providers (Bupa or Medicash) 
  • 25 days holiday plus bank holidays and your birthday off each year
  • Company pension scheme 
  • EAP scheme
  • Ride to work scheme 
  • Enhanced family friendly policies
  • Buddy Program: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT®.
  • A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
  • Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
  • The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
  • Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities.

 

WHO ARE WE? 

We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating. 

Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients problems, no matter where you are in the world.

DEPT® is committed to making a positive impact on the planet and since 2021 has been Climate Neutral and B Corporation certified.

 

DIVERSITY, EQUITY & INCLUSION 

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

Average salary estimate

$50000 / YEARLY (est.)
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$40000K
$60000K

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What You Should Know About Programmatic Specialist, DEPT®

As a Programmatic Specialist at DEPT® in London, you'll be joining a dynamic team that thrives on creativity, collaboration, and cutting-edge technology. We're not just about running ad campaigns; we're about using innovative digital marketing solutions to solve real business challenges for our clients, which include renowned brands like ASOS and TikTok. In this role, you'll manage programmatic campaigns across various platforms such as DV360 and The Trade Desk, collaborating closely with teams across EMEA. Your knack for optimizing campaigns will shine as you provide insights and data-driven recommendations, ensuring our clients see outstanding results. Plus, you’ll get the chance to mentor others and share your expertise in the ever-evolving landscape of digital advertising. Here at DEPT®, we believe in nurturing talent, embracing flexibility, and offering a supportive environment. Whether it's through our health care options, generous holiday policy, or our commitment to community service during DEPT® Cares Month, we prioritize your well-being and growth. If you're passionate about programmatic advertising and want to work in a vibrant, diverse environment that values innovation, we'd love to hear from you!

Frequently Asked Questions (FAQs) for Programmatic Specialist Role at DEPT®
What does a Programmatic Specialist do at DEPT®?

At DEPT®, a Programmatic Specialist is responsible for managing and optimizing programmatic advertising campaigns. This includes utilizing platforms like DV360 and The Trade Desk to enhance performance, analyze data, and provide actionable insights to a variety of clients. The role also involves collaboration with other teams and mentoring junior staff in best practices.

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What qualifications do I need to become a Programmatic Specialist at DEPT®?

To become a Programmatic Specialist at DEPT®, candidates typically need relevant experience in programmatic advertising and familiarity with the Google Stack. Strong analytical skills, excellent communication abilities, and experience in managing campaigns across different digital channels are also highly valued.

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What can I expect from the work culture at DEPT® as a Programmatic Specialist?

The work culture at DEPT® for a Programmatic Specialist is vibrant and collaborative. You'll be surrounded by innovative thinkers and encouraged to continually learn and inspire others. DEPT® prides itself on inclusivity and offers flexible working options, making it an ideal environment for personal growth and professional success.

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How does DEPT® support career development for Programmatic Specialists?

DEPT® is committed to employee development, offering numerous training and certification opportunities specifically tailored for Programmatic Specialists. You'll have access to mentorship programs and resources to streamline skill enhancement and foster your growth within the company.

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What types of projects will I work on as a Programmatic Specialist at DEPT®?

As a Programmatic Specialist at DEPT®, you'll work on diverse projects that span various industries. This includes managing programmatic campaigns for major global brands and developing innovative strategies that involve video, digital audio, display, and connected TV advertising.

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Will I have the opportunity to work with clients directly as a Programmatic Specialist at DEPT®?

Yes! At DEPT®, a Programmatic Specialist will have the opportunity to deliver presentations and insights directly to clients. This not only enhances client relationships but also showcases your expertise and ability to drive results through effective programmatic strategies.

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What are the benefits of working as a Programmatic Specialist at DEPT®?

Working as a Programmatic Specialist at DEPT® comes with fantastic benefits including a flexible hybrid working policy, generous holiday allowances, a company pension scheme, healthcare options, and a supportive workplace culture focused on diversity and inclusion.

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Common Interview Questions for Programmatic Specialist
Can you explain your experience with programmatic advertising platforms?

In answering this question, highlight specific platforms you've used, such as DV360 or The Trade Desk. Detail your experience with managing campaigns, optimizing performance, and utilizing data analytics to enhance results.

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How do you stay updated with the latest trends in programmatic advertising?

Discuss the resources you use to stay informed, such as industry publications, webinars, or networking events. Mention any communities or groups you are part of that focus on digital marketing trends.

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What strategies do you employ to optimize programmatic campaigns?

Your answer should include techniques like A/B testing, audience segmentation, and creative optimization. Discuss how data analysis informs your decisions and the impact it has had on previous campaigns.

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Describe a challenging programmatic campaign you've managed. What was the outcome?

Share a specific example of a campaign that posed challenges. Emphasize your problem-solving strategies, the steps you took to optimize performance, and the end results achieved for the client.

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How do you approach collaboration with cross-functional teams?

Illustrate your experiences working with teams from different disciplines. Emphasize the importance of communication and alignment of goals, and give examples of successful projects resulting from these collaborations.

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What do you believe is the future of programmatic advertising?

Discuss your thoughts on the evolving landscape of programmatic advertising. Mention trends such as increased automation, AI integration, or the rise of privacy-focused advertising strategies.

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How do you analyze campaign performance and report it to clients?

Explain the metrics you track (like CTR, ROI, or conversion rates) and the tools you use for analysis. Discuss how you tailor your reports to meet client needs and highlight successes.

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What methods do you use for audience targeting in programmatic campaigns?

Detail various audience targeting strategies you are skilled in, such as behavioral, demographic, or contextual targeting. Provide examples of how these strategies have been effective in previous campaigns.

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Can you share an example of a successful programmatic campaign you've executed?

Present a specific campaign, including your role, the objectives, the strategies utilized, and the measurable outcomes. Highlight the key success factors and learnings.

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How do you assess the effectiveness of your advertising creative?

Your answer should cover methods such as testing different creatives, using performance metrics to evaluate impact, and gathering feedback for continuous improvement.

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MATCH
VIEW MATCH
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
No info
LOCATION
No info
SALARY RANGE
$40,000/yr - $60,000/yr
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
November 26, 2024

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