Marketing Campaign Manager

As a Marketing Campaign Manager at Laithwaites Wine, you are responsible for managing impactful marketing campaigns across both traditional and digital channels. This includes collaborating with partners to develop creative strategies that engage and connect with wine enthusiasts. You will lead initiatives from conception to execution, analyze results, and continuously innovate to explore new growth opportunities, making this role crucial to Laithwaites' marketing efforts.

To apply for the Marketing Campaign Manager position at Laithwaites Wine, you should have 2-3 years of marketing experience along with a background in campaign management. Familiarity with Meta and Google Ads platforms is beneficial, as well as strong project management skills. Laithwaites values communication skills and a proactive approach, so these are essential attributes for a successful application.

The interview process for the Marketing Campaign Manager position at Laithwaites Wine begins with a phone screen with a Talent Partner. This is followed by a two-way recorded video interview, a face-to-face interview with hiring managers, and potentially a brief response. You will also complete a PI Assessment Test to showcase your skills. Throughout the process, Laithwaites aims to ensure a positive and engaging candidate experience.

Absolutely! As a Marketing Campaign Manager at Laithwaites Wine, you will have access to a comprehensive learning and development program, including LinkedIn Learning and WSET courses, which are globally recognized qualifications in wine and spirits. Laithwaites is committed to employee growth, providing resources and tools to help you advance your skills and career.

Employees at Laithwaites Wine enjoy a plethora of benefits, including generous staff wine discounts, access to special wine releases, birthday leave, additional annual leave after five years, health and wellness provisions, and company-funded parental leave. Plus, you’ll have the chance to participate in regular wine tastings with winemakers, making it a unique and enjoyable workplace.

Laithwaites Wine fosters a vibrant culture that emphasizes diversity and inclusion. The company values creativity, collaboration, and openness, encouraging a supportive environment where all employees can thrive. Laithwaites believes in celebrating achievements together, making it a great place to work, share ideas, and grow your career in the wine industry.

Laithwaites Wine supports work-life balance through a hybrid work structure that allows employees to work three days a week at the Museum Station office and offers flexibility throughout the week. The company also promotes well-being through health benefits and encourages employees to engage in personal time and take advantage of additional leave benefits, ensuring a harmonious balance between work and home life.

When answering this question, focus on a specific campaign, detailing the objective, strategy, execution, and metrics you used to measure success. Discuss your role in planning and any challenges faced along the way. Highlight how your actions contributed to the campaign's success and what you learned from the experience.

Discuss your methods for keeping up-to-date with digital marketing trends, such as following industry leaders on social media, subscribing to marketing blogs, attending webinars, or participating in professional networks. Emphasize the importance of continuous learning in the ever-evolving marketing landscape, particularly in relation to your role as a Marketing Campaign Manager at Laithwaites Wine.

Tailor your response to reflect your experience with specific tools and platforms relevant to the role. Mention any project management tools, analytical software, and advertising platforms such as Meta and Google Ads. This is an opportunity to demonstrate your technical capabilities and how they can benefit Laithwaites Wine.

Describe your approach to collecting and integrating stakeholder feedback—emphasizing active listening, open communication, and collaboration. Provide examples of how you've successfully navigated differing opinions or challenges to refine a marketing campaign while maintaining positive relationships.

Emphasize the importance of communication and establishing a strong rapport with creative teams. Discuss your strategies for collaborating effectively, such as involving creative input early in the process, conducting brainstorming sessions, and fostering an open feedback loop. Provide examples of successful projects to support your points.

Select a specific challenge that demonstrates your problem-solving and critical-thinking skills. Describe the issue, the steps you took to address it, and the results of your actions. This showcases your resilience and ability to navigate complex marketing environments.

Highlight your organizational skills and ability to prioritize effectively. Discuss how you assess deadlines, resource availability, and campaign goals to make informed decisions. Sharing a system or method you use can provide insight into your project management capabilities.

Discuss core elements like understanding the target audience, having clear objectives, engaging messaging, and leveraging the right channels. Relate these principles to your experience, and consider how they align with Laithwaites Wine's mission in creating innovative marketing strategies.

Provide a specific example of a social media initiative you led, detailing the strategies employed, content types used, and the outcome. Emphasize how it aligned with the brand’s voice and the measurable results achieved, showcasing your expertise in the digital space.

This is your chance to express your passion for the wine industry and align your values with Laithwaites Wine. Discuss what excites you about the role and the company, such as its innovative approach to marketing and its commitment to connecting people with extraordinary wines. Be genuine and enthusiastic!